The price of integrated cooker industry becomes transparent

In the market, the relevant price is definitely the consumer's most concern, and the issue of the price of integrated stoves has recently attracted attention. Before the price hikes in the building materials market, consumers were extremely dissatisfied with the high price of the building materials market. However, the price war of the previous period was to allow consumers to see the price gap, not only to ask: What is the reserve price for integrated kitchen products? The chaotic prices make consumers at a loss when choosing, but also let the integrated stove industry fall into a disorderly competition.

Worried about the price confusion of integrated ovens

In recent years, the integrated cooker industry has developed rapidly. Meanwhile, various problems have also been exposed with such high-speed development and the further development of the integrated cooker industry. In terms of the market, consumers are most dissatisfied with the current confusion in the prices of integrated kitchen products, and the chaotic prices of businesses have caused consumers to have no end in mind. On the other hand, blindly fighting price wars between integrated kitchen companies, three-day and two-end promotional discounts, which are consumption It is a good thing, but whether the quality of the products bought at too low prices is guaranteed has become the concern of consumers.

According to one dealer, the integrated kitchen sanitary ware is mainly divided into high-end and low-end, and the price of high-end and high-end products is two to three times lower. Because of profit-driven sales, low-end products are said to be high-end products when they are sold, and consumers generally do not see the difference between the two on the surface. They can only rely on testing materials or can be identified after a period of use. Some dealers use the asymmetrical channels of consumer information to shove consumers.

Clear price of products is difficult to achieve

Integrated stove products, like other non-standard products, inevitably result in gray components of dealers during the sales process, which are the reasons why standardization of integrated stove prices is difficult to achieve. Senior professionals in the integrated oven industry stated that in the face of the inevitable price opacity in the integrated kitchen circulation market, many integrated oven manufacturers started to start their own distributors. The phenomenon of inconsistency in the price of integrated cooking stoves in China is not an enterprise's practice, but an overall behavior. There is still a long way to go before the price of integrated ovens can be transparently realized. The analysis of the industry, many dealers' product pricing is also based on consumer purchasing habits, consumer bargaining habits also encourages the spread of this style from a side.

Therefore, if we really want to go on the road of price transparency, we must also work together with businesses, distributors, and consumers. The general manager of a brand-integrated cookery marketing company stated that through the operation of direct-operated stores, the company can help enterprises to reduce the intermediate circulation of products to the greatest extent, and have more market competitiveness in terms of price competition. Mei Mei stated that there are too many uncertainties in the way that the integrated cooker manufacturers use agents, and the established branches do not generate profits. As long as they can keep the current operating costs, they can achieve sales. The company's approach is highly desirable. Once the market is chaotic, many companies will suffer. In the competition, one cannot only focus on the immediate interests and price in the hands. In this way, although short-term benefits can be obtained, consumers' trust is lost.