"I was optimistic about this small coffee table when I renovated my new home a few months ago. At that time, the original price was 3490 yuan, which was 50% off. At that time, I thought it was too expensive. I wanted to wait for the price to be reduced and buy it again, but today I look at it, although the original price is lowered. It was 2,400 yuan, but it was sold at a 20% discount. It would be nearly 200 yuan more expensive than that time. "Ms. Zhang complained.
It is not only Ms. Zhang who has noticed a quiet price increase in the high-end furniture market. Many consumers have discovered this situation. A Mr. Chang who was watching the sofa said: "The customer service staff in the home market called our old customers and said that the mall is engaged in promotional activities, price concessions, etc. But in fact, after careful calculation, there is no price reduction, but it has gone up. !
In the context of the negative impact of the financial crisis, various industries around the world have been strongly impacted, so why not only did the high-end furniture market not cut prices, but instead "rised"?
The increase in the price of raw materials is the main reason. Miss Li, a salesperson of a certain brand of home furnishing, said: "The raw materials of furniture that can be called" high-end "must be top-grade wood, such as mahogany, so the price of mahogany furniture increases, and the scarcity of resources is undoubtedly important. The reason is that it takes hundreds of years for a Hainan Huanghua pear tree to grow, and a rosewood one-year-old grows an inch, and it can grow into a good wood that is not empty. With such rare and precious trees With fewer and fewer, the rising price of mahogany raw materials must become an important factor affecting the changing situation of the mahogany furniture market. "
After the price rises, the customer base will also gradually decrease. Despite this, merchants still need to make profits, so they can only share the source of profits to the customers who have been reduced, and change their sales strategy from "small profits but quick sales" to "thick profits and good sales."
Relevant experts said that in the long run, due to the scarcity of high-end furniture raw materials and other factors, its price trend is bound to rise.
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