This morning (June 3), the 2011 Suzhou Furniture Fair hosted by the Xiangcheng District People's Government of Suzhou City, Yuanhe Street Office, Xiangcheng District, Suzhou City, and the Jiangsu Furniture Association undertook a grand opening. In the four-day exhibition, the main venue is located in Suzhou International Expo Center, and the branch venue is located in China Likou Furniture Market. More than 380 furniture companies from more than 20 provinces and cities in China exhibited various types of furniture products such as software, solid wood, mahogany, office, and raw and auxiliary materials for furniture, setting off a trend of "fashion, green, home" furniture this summer. At the same time, Red Star Macalline debuted in Xiangcheng. This 210,000 square meter “cube†led Xiangcheng furniture industry into the “MALL eraâ€.
As the third Suzhou Furniture Fair, this year's exhibition will host a series of colorful activities such as famous forums, furniture group purchases, and Fengyun Dialogue. It also introduces the world's most advanced 3D technology and exhibition information collection system, and is built through network 3D technology. Never ending furniture exhibition.
Complete variety, grand opening perfect
After strict selection by the organizing committee, more than 380 furniture companies from more than 20 provinces and cities across the country and major furniture malls have settled in the eight exhibition halls of this exhibition, covering a variety of solid wood, mahogany, panel, European and American classical furniture, sofas, Soft beds, mattresses, glass and metal furniture, outdoor leisure furniture, modern rattan furniture, etc. 3A, 4A, and 5A on the first floor are suite furniture, 3B, 4B, 5B, and 5C on the second floor are software, and there is a special furniture mall exhibition area in the 5E area, which gathers elite representatives from the furniture industry factories, dealers, and shopping malls. In the interest of consumers.
Brand upgrade from Suzhou to the whole country
At the beginning of the establishment of the Suzhou Furniture Fair, the exhibitors were mainly furniture enterprises in Suzhou and East China. This year, only from the special booths, the exhibitors in North China, South China and Southwest accounted for 40%, less than 15% last year. The business has reached 60%; in terms of brands, in addition to the important exhibitors in the previous exhibitions such as Jiangsu Kexin, Xinhongji, Dahongying, etc., there are also Guangdong brands such as Shenzhen Style, Bailan, Tiannis, Hennessy, etc. Will gather at Suzhou Furniture Fair. In addition, Beijing famous camel, Sichuan obedient bear, Xiaohandou, Heilongjiang Yichun Guangming, Zhejiang Huawei media, Taizhou Gangyuan, etc. also brought new products to the 2011 Suzhou Furniture Exhibition.
Service improvement A-level industry exhibition
This exhibition introduced Kunlun Yifa Information Technology Development Co., Ltd., a management company serving the "Canton Fair", rigorous and standardized scientific reception staff training programs, and comprehensively improving the reception staff's service enthusiasm and quality; humanized and scientific on-site visit process design To save the waiting time of the audience and improve the efficiency of the visit; the ubiquitous staff consultation service and friendly reminder service will make the audience feel at home. At the same time, the organizing committee introduced a high-tech PDA access control system to comprehensively count the number of people arriving at the audience, providing a scientific basis for better audience service at the next exhibition, and the launch of the new PDA scanning equipment to enhance the exhibition image.
Lecture room for famous experts
Suzhou Furniture Fair once again invited Zhai Hongshen, the famous master of Chinese studies, to the scene to teach the application of Chinese studies in the furniture industry. Combined with the trend of furniture industry, "Subversive Thinking" by Mr. Wu Yongkang, hosted by Suzhou Furniture Exhibition, undertaken by Agnes International Group of Italy, specially trained instructor of Zhejiang Provincial Military Command Teaching Brigade of the People's Liberation Army, and Executive Chairman of China Furniture Sales Federation ? "Creating a miracle" will use disruptive thinking to enlighten every furniture distributor's new marketing ideas on the scene and break through the marketing bottlenecks faced by many distributors.
3D technology to create a furniture exhibition that never ends
This year's Suzhou Furniture Fair will continue to work with the technical team of the World Expo Online to present the three-dimensional furniture exhibition hall with the functions of promotion, guide and display in an intuitive, realistic and vivid way to the audience. While enhancing the brand image of furniture companies, expand the product sales channels of exhibitors and create a Suzhou furniture exhibition that never ends. In addition, the organizers of this exhibition are the first to establish a tripartite communication platform within the scope of the same industry exhibition in the country. By opening a special mall exhibition area, it provides a more professional, in-depth communication and cooperation for the three aspects of furniture mall investment, furniture industry chain factories, malls, and dealers. Platform.
The government promotes the transformation and upgrading of Xiangcheng furniture industry
As the first professional furniture market in East China and the second in the country, Likou International Furniture City gathers more than 4,000 business households from across the country, with annual sales of more than 15 billion yuan. It is not only the leader in the service industry of Xiangcheng District, but also an important regional "City business card" has the reputation of "the furniture and trade capital of eastern China". With the accelerated urbanization of Xiangcheng District, the traditional furniture industry has also entered a critical period of transformation and upgrading. It is reported that in the "Twelfth Five-Year Plan" of the district "Modern Service Industry Development", an outline plan for the development of the furniture city was made. In 2010, the Cultural and Creative Industrial Park was fully launched, and the construction of R & D creativity, information release, education and training, and professional skills A new platform integrating identification, quality inspection, exhibition, exhibition and shopping tourism. At the same time, the construction of the second phase of the furniture stowing center and other projects are also accelerating the construction. The presence of a number of "giant" such as Red Star Macalline and Yuexing Group is enhancing the international level of the furniture industry. In addition, the successful holding of two Suzhou Furniture Fairs has become an annual festive event for the furniture industry in the Yangtze River Delta region and even the whole country. With the opening of the Beijing-Shanghai high-speed rail, Likou International Furniture City will further receive the comprehensive radiation of location and traffic effects Driven, ushered in the rapid development of the "high-speed rail era."
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