Open night games to buy a group home market hot summer sales have a high trick

The commercial war in the home market, the new tricks have always emerged in an endless stream, who can let consumers come to the market, buy home items, who can be proud of the rivers and lakes.
The Taipingyuan Night Market attracts 4,000 people. For the consumption of large pieces of furniture, the August is hard to bear, and the popularity is inevitably declining. However, at 6:00 pm on August 21, more than 4,000 people gathered at the Taipingyuan Boutique Expo Center, because what was really held here was a huge night of furniture consumption – the 8.21 Taiping Garden became more and more passionate.
This day is indeed a passionate night. The Chengdu Business Daily reporter saw at the scene that during the opening of the exhibition for one hour, hundreds of sets of special products for limited time snapped up have been snapped up. "In less than an hour, I have already opened. More than 10 singles." The head of the cypress family told the Chengdu Business Daily reporter, "Yes, we have a rate of more than 70% tonight, the night is the opportunity and reason to buy affordable products for consumers." Pioneer direct sales Manager Dai Chuanyi also sent a sales report from the pioneers. The number plate of the 100 special mattresses of the Cymbidium was sold out as early as 11 am.
The market night market is a business model that has developed rapidly in the fast-moving products and department store market in recent years. It is rare for large-sized furniture products to be consumed. "If there is no demand in the consumer market, if there is not enough brand appeal, the furniture store will not try it easily for the night market." Wu Di, the general manager of the Taipingyuan Furniture Plaza, told the Chengdu Business Daily reporter that the three-hour night of the 21st Passenger traffic is approaching the annual passenger traffic of the Taipingyuan Home Culture Festival in July. The night test of the water, the effect is quite significant, in the later period, Taipingyuan will dig deep into the night market sales, and make the night market into a business card for the high-end customer group.
The Yuanrui Group Buying Event was on the scene of the August 13th event of Yuanrui International Home Mall. The first home group buying festival of Yuanrui International Home Mall was led by group purchases. It gathered 6 live events to fully benefit consumers, according to business statistics. Nearly 10,000 people from Chengdu, Shuangliu, Wenjiang, Xinjin and other surrounding counties witnessed the opening ceremony, with an order amount of 80 million.
The ultra-low price is indeed not small, the 1.5-meter pioneer single bed, the original price of 1980 yuan, the group purchase price as long as 488 yuan; look up at the starry sky 1.2 meters single bed, the original price of 6736 yuan, the group purchase price as long as 880 yuan, in addition to send a light cabinet... Such a favorable price has attracted crazy buying. According to the relevant person in charge of Yuanrui International Home Mall, this group purchase festival lasted for two days, that is, from August 13th to 14th, the “Gifts to the Mall” was launched, “Full 5000 Yuan to send 2000 Yuan” and “The Deposit Doubled” “Millions of furniture, ultra-low group purchase Qi Lili” “On-site group, company president visits the scene, the price is cut by you” “You take a taxi, I reimbursed” and other six activities, so that consumers can enjoy the real benefits of buying furniture conveniently and quickly. .
Under the sun, the desire of the consumers to go to the store is greatly reduced. In response to this situation, the icon floor also introduced measures to delay the closing time this summer. Street shops and community stores postpone the closing time to 19:30, so many customers who are afraid of drying can go to the Sanxiang store to enjoy the service after dinner.
Ms. Su Rong, Assistant General Manager of Shengxiang Chengdu Company, told the Chengdu Business Daily that the icon has achieved its current status in the fierce market competition and naturally sees the market demand and services very seriously. “In the past Spring Festival, the decoration stopped very early. The home building materials store closed very early, and the customers who made the decoration were very annoyed. The Holy Elephant saw this situation. This year’s store of the iconic floor opened on the third day of the New Year. Not only won a lot of orders, but this kind of intimate service also won the trust of the public. The actual situation is that the turnover of the icon during the Spring Festival exceeded expectations, and it is a market slogan that is different.

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