Solid wood custom home professional committee will be established, or will change the problem of custom furniture without subdivision standards
Consumers' use of space and personal requirements have made custom furniture more and more popular. However, the customized furniture itself puts forward higher requirements for the service and management of the enterprise, and needs to meet the quality and technical standards. However, at present, the problems of the custom furniture products are inconsistent with the design effects, the installation is not in place, and the repairs are not retired. The National Federation of Industry and Commerce Furniture and Decoration Industry Association will set up a solid wood custom home professional committee to guide the development of custom furniture industry standards.
Custom furniture is favored
Recently, when reporters visited some home stores, they found that more and more custom furniture brands have emerged, such as Red Apple, Shengbang, etc., and some also have the banner of “full house digital customization†or “digital design†to attract consumers. . Yang Zhenglong, assistant general manager of Hao Laike wardrobe, said that because consumers have more personalized requirements and ideas for the use of home space, custom home just solved this problem.
Bai Jianfeng, chairman of Elvis Furniture, also believes that the reason why custom furniture is favored by consumers, the change of the type of housing is one aspect, on the other hand, consumers have high requirements for functional combinations. Manufacturers now have more management capabilities and order processing than before, with both demand and capabilities, and the market is segmented. Many furniture companies, including those that used to make cabinets, stairs, wooden doors and even wardrobes, are transforming into diversified and customized products.
Custom furniture problems frequently
With more and more custom furniture on the market, the designer's business is unskilled, the design effect is different from the actual product, the installation and delivery are not timely, the product quality is not as good as the exhibition hall, the hardware accessories are easy to be damaged after use, and only repairs are not refundable. Problems occur frequently.
Zhu Changling, chairman of the China Furniture Association, believes that the quality and craftsmanship of custom furniture must meet national standards. At present, most of the problems in custom furniture are mostly contract disputes, such as untimely delivery and unskilled designer business. The contract is clearly marked and cannot be resolved by national quality standards.
Custom furniture is in urgent need of special standards
Furniture must be sent for inspection after leaving the factory, and it is necessary to meet various quality and technical standards. Custom furniture is no exception. Individual companies have different approaches to the problems that arise with custom furniture. Most brands have special after-sales departments for custom furniture. For the problems that arise, dealers and installers need to go to the site to check, and the deadline for processing, the repair costs incurred, as well as transportation and courier fees, are borne by the company.
Zhang Renjiang, deputy secretary-general of the Chamber of Commerce and Industry of the National Federation of Industry and Commerce, said that the National Federation of Industry and Commerce Furniture and Decoration Industry Chamber of Commerce will prepare for the establishment of a solid wood custom home professional committee to guide the industry's sustained, healthy and standardized development. The future committee may work with companies to develop some norms and standards. Zhou Kaijun, general manager of Feimei Furniture, believes that there is no standard refinement specifically for custom furniture. The establishment committee can be considered a step forward, and how to wait in the future.
industry analysis
Custom furniture costs are high
Custom furniture is divided into non-standard customization and standard customization. The former is completely customized according to the needs of consumers. The latter is different according to the degree of change on a standard basis, and the difficulty is very different. Especially in large-scale production, custom furniture and non-custom furniture are very different. Because non-custom furniture is mass-produced, a worker can only make one leg of a chair, so it can be an assembly line. Each worker is very skilled, efficient, and of high quality. Custom furniture is generally small in number. The average worker is not skilled enough to finish it. The overall efficiency is low and the cost is much higher.
Poor design capability
From "doing furniture to ask consumers if they want", to "what to ask consumers before they do", the cost of custom furniture is difficult to complete in batches according to the previous assembly line. Some furniture manufacturers attempt to reduce the cost of design, the experience of the employed designers is not enough, and the design ability is uneven. In the process of actually assembling the furniture, the position of the socket panel is ignored, and the error when measuring the height occurs sometimes. In addition to the pre-production communication, in order to survive, the requirements put forward by consumers have been promised, but the final process is not up to date. Although it is a designed furniture product, it still cannot meet the requirements of consumers.
The quality of accessories is difficult to guarantee
At present, the furniture fittings of most furniture factories are not produced by themselves, but by professional furniture fittings factories. Some of the more personalized accessories are produced in fewer quantities, and the furniture styles are getting faster and faster, and it is often difficult to match them with a long time. After the custom furniture is made, the materials of the accessories are different, and the quality is also a problem. Custom furniture is indeed a special product for the enterprise. It is understandable that it can only be repaired. However, because the quality and style of the accessories are difficult to guarantee, the warranty can only be told to the consumer. The warranty covers only the main material, and some accessories that are easy to wear out. Not in range.
Service weight is higher than quality
Ordinary furniture is good for customers to choose, custom furniture is different, it is not only pre-sales have to help customers design, including decoration style, color, functional requirements, space size; sales must also communicate with customers in a timely manner , the use of materials, the time of installation, etc.; after the sale, there is a return visit. Therefore, it may take many times to go to the consumer's home. It can be considered that the customized furniture itself is an extension of service, and the service accounts for 70% of the production and operation process, even higher than the proportion of quality.
â– Industry voice
Custom furniture companies are not good
â— Yang Zhenglong, Assistant General Manager of Hao Laike Wardrobe
For consumers, they don't see the difference in products. Once they encounter problems, many companies give various reasons to shirk their responsibilities. This cannot be said to be a chaotic industry. It can only be said that no matter what market, there are mixed situations and mixed situations. In the case of the continued implementation of the property control policy, more rigid customers and more rational consumption concepts. At this time, whoever has a good mechanism, scale effect, market effect, word-of-mouth effect and influence is better, who can laugh at the end.
Consumers want to participate
â—Wang Jianguo, General Manager of Federal Home Beijing Company
I think custom products are a trend, but some consumers can only say a little about the furniture they like, which is very troublesome for the producer. Therefore, consumers who make custom furniture must have an idea, and their needs are very clear, and these needs must be expressed through specific contracts. When making a request to the company, the other party's technology can guarantee that if it can't be guaranteed, don't force it. Communicate fully and control on each node. This kind of product is a work that I participate in. I feel more emotional than what I bought. I also have stories with friends and a stronger sense of satisfaction.
â– Consumer reminder
Keep an eye on the service process
â—Hu Zhongxin, Secretary General of China Home Building Materials Decoration Association
Problems in the quality and service of custom furniture products need to be standardized, because sometimes the differences in materials are difficult for unprofessional people to distinguish. I believe that the establishment of the Custom Furniture Professional Committee is also functional in terms of service specifications. Consumers who purchase custom furniture can go to large stores, choose brand companies with a certain reputation, and pay more attention to the service process. The most important thing is to sign the contract carefully when you purchase the product. You need to mark out what you need in the production process. Don't wait until you have finished doing it. Then it is really what the other party said and how to give it.
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