Integrated ceiling market analysis and industry development characteristics in 2011

In 2011, the pan-family industry was still full of variables. Affected by the national real estate control policies, the prospects of the real estate market are uncertain, and the atmosphere of consumers holding a hold on the currency is strong, affecting the home improvement market.

At present, more and more integrated ceiling brand products, consumers have more choice. If integrated ceiling companies want to establish a foothold in the market, occupy more market share and maintain sustainable development, they must continue to increase their overall strength, increase investment in product research and development and innovation, increase their core competitiveness, and continuously increase their visibility and influence. Otherwise, based on the market is not easy, bigger and stronger. Therefore, companies must establish a good image and reputation, improve service levels, increase product added value, and gain the trust of consumers.

First, the fierce competition in the first-line market and the pressure for business survival. With the increase in the number of enterprises, many companies will use the first-line market as a "facade" to establish a corporate image and increase awareness and influence, and therefore do not hesitate to invest heavily.

Some dealers say that many companies enter the first-line market, mainly to shape the image, not to increase sales. With the entry of many companies, the front-line market brands have become more and more competitive. The fierce market competition, coupled with the continuous rise in labor costs, venue rental fees and raw material prices, will increase the pressure on companies in the first-line market.

The second, third and fourth tier markets have become "Hong Kong xiang." Compared with the first-line market, the third and fourth line market has a vast space and the market has a high degree of development. Moreover, with the accelerating pace of the integration of urban and rural construction, the urban and rural real estate market continues to heat up. With more and more migrant workers entering the city, the demand for real estate in the third and fourth tier cities continues unabated. These favorable factors will effectively promote the rapid development of the home improvement industry in the third and fourth tier cities. Third and fourth tier markets have become the must-win markets for companies to become bigger and stronger, and companies that are entering first will profit first.

Third, the low-end market is full of business opportunities. At present, both the first-tier and second-tier companies and the third- and fourth-tier markets have large and medium- and low-end consumer groups. The market demand is large. Coupled with the country’s affordable housing and two-room housing, the city faces low-income urban residents. In addition, there are numerous urban villages for rental purposes. These consumer groups either have limited economic strength or are rented for the purpose. Most of the decoration will choose low-end products. After the adoption of suitable housing and two-room housing as the country's housing policy property, it will continue for a long time, coupled with the strong housing demand in China, it can be said that the low-end market is full of business opportunities. The emergence of new business opportunities will prompt enterprises to adjust their strategies in a timely manner, continue to enrich product categories, and launch mid- to low-end products that meet market demand.

Both current-run stores and home-stores At present, there are generally two types of business models for integrated ceiling companies: one is to enter professional stores; the other is to build independent brand stores. Many small and medium-sized SMEs with weaker strengths, due to weaker funds, manpower and material resources, chose to enter professional stores. Some of the more powerful companies have both, namely entering professional stores and setting up independent direct stores. Such as AIA, MLA, Baolan, etc., belong to the latter.

The establishment of an independent direct-operated store not only can effectively improve the product's profile, but also allows companies to select sites and design store images according to their own wishes. In addition, the size of the direct-operated storefronts is also larger than that of the building materials storefronts. It can more comprehensively display the company's products and highlight the strength of the company. At the same time, allowing consumers more choices will help increase trading volume. Therefore, if there is strength, it is necessary for enterprises to build an independent direct-operated store to enhance the brand's overall image.

Of course, entering a well-known professional shopping mall also has its advantages. Not only the brand concentration, but also the passenger flow, can timely understand and grasp the valuable market information; at the same time can also enjoy the preferential policies provided by the store, which is independent independent stores lack of. More importantly, consumers have become accustomed to buying professional furniture. Therefore, if companies have strong capabilities, they should consider both business models.

In 2011, as the first-line famous brands and regional strong brands implemented the strategy of “going out” and opening up new markets, together with the entry of many enterprises and investors such as furniture and integrated ceilings, the number of companies soared and the market competition became more intense. . In the face of fierce market competition, plastic brands, improve and improve channel construction, and enhance overall strength are the only means for companies to base themselves on the market and win competition.

Conforming to the trend, playing low-carbon license With the continuous improvement of environmental awareness of consumers, and our country's implementation of energy-saving emission reduction policies, environmental awareness has been deeply rooted. When consumers purchase integrated ceilings, they are not only satisfied with the practicality and appearance, but also pay more attention to environmental protection and low carbon. In particular, more and more sudden accidents in the modern society have also deepened consumer awareness of environmental issues. Advocating a green and healthy home life is the trend of consumption.

In 2011, in order to meet consumer demand for environmental protection and low-carbon home life, the introduction of environmentally friendly, low-carbon products will become an important means for major companies to win.