Alibaba hits Chengdu shoe market

In order to further improve the service capacity of the footwear industry, we continued to vigorously introduce high-end brands and professional service agencies in an effort to expand the production and sales market and space for local companies. Yesterday, the reporter learned from Wuhou District that the 5th China Women's Shoes Capital International Purchase The festival will vigorously develop the e-commerce platform. During the procurement period, e-commerce operators such as Alibaba and China Manufacturing will conduct special discussions on the establishment of Chengdu footwear e-commerce platform.

According to the person in charge of the Sichuan Provincial Department of Commerce, from 2004 to 2009, the footwear industry in Chengdu increased from US$75 billion to US$664 million, and the average growth rate in the five years reached 55%. It is estimated that the export of Chengdu women's shoes will reach 1 billion US dollars this year. The traditional production and sales model can no longer meet the current development of the Chengdu footwear industry. It is imperative to build an e-commerce platform that is “low-cost, high-efficiency, simple, and fast”. According to Yin Guofeng, regional manager of Alibaba Chengdu, Chengdu shoe manufacturing enterprises are concentrated, the cost and design advantages are obvious, and the supporting industrial chain takes shape. On the e-commerce platform, Chengdu shoe industry not only has the scale effect of industrial aggregation, but also because The unique cost and design advantages have attracted a large number of Xijin international buyers. It is reported that there are currently nearly 100 Chengdu shoe companies and foreign trade companies on the Alibaba export platform. The industrial chain effect has driven more international buyers to seize the Chengdu footwear market.

Yin Guofeng, regional manager of Alibaba Chengdu, stated that Alibaba will participate in the procurement festival in order to join hands with the Western Footwear Company to help Chengdu shoe industry explore new channels and new models to connect with the international market and improve the penetration and influence of shoe companies in the international market. force. And hope that through the development of Chengdu footwear e-commerce platform, online alliance with Ali International Station platform resources to promote the promotion of Chengdu footwear brand; offline Chengdu footwear business alliance established, and the government, Ali Institute lecturer and other resources, Chengdu shoes Industry companies conduct e-commerce training to enhance the industry's e-commerce capabilities and help align them with the international market. It is reported that Alibaba will hold the "Alibaba E-commerce Symposium" during the Procurement Festival to promote e-commerce platforms to major shoe companies. At the same time, on October 18, the united Alibaba Buyer Services Department and other departments will set up a shoe industry negotiation area at the Western Overseas Buyers Purchasing Fair to help overseas buyers dock with Chengdu shoe companies.