As the latest professional field in the home furnishing industry, Lu Dingji, in recent years, the overall wardrobe market has attracted a lot of attention from many other household categories and brands. Data show that in China alone, the overall wardrobe market has hundreds of billions of dollars every year. Huge market space. The next step in how to develop the wardrobe industry has become the common thinking and voice of many wardrobe companies. How to become a "star" industry in the home furnishing industry is also a question that people in the industry want to explore.
Changes in consumption concepts have spawned the overall wardrobe industry
Nowadays, housing prices are high and can be described as "inch room inch gold". Today's consumers have higher and higher requirements for the storage function. Although the finished furniture on the market is diverse, but due to the restrictions of the room type, the customer's internal structure of the furniture The special requirements of traditional finished furniture are difficult to completely solve. With the gradual improvement of consumption requirements, the tailored wardrobe industry of its "tailor-made" according to the specific needs of customers quickly became popular.
Although the development of the overall wardrobe has only begun in 2002, the market capacity is increasing. Relevant experts predict that the overall wardrobe market in China will see a "blowout" in the next 3 to 5 years. In the next five years, China will have a market capacity of 29 million sets of overall wardrobe furniture, with an average of 5.8 million sets per year. If the average price is 30,000 yuan per set and the wardrobe accounts for 60% of the cost, only The wardrobe has a market space of 400 billion yuan.
The reporter saw in the major stores that although the traditional wardrobe is still the absolute advantage of the occupier in terms of sales, the overall wardrobe has received common attention from the industry and consumers. With the development of the industry, the overall wardrobe is not "rich People's exclusive. " Due to competition in the market, many first-tier brands have dropped their bodies, and the price is only about 20% more expensive than small brands, and ordinary consumers can also afford to consume.
Consumer rational online marketing channels attract much attention
"I think the current consumer philosophy of customers is becoming more and more rational. Alumni records, from blindly advertising before, to going to the store first to understand product performance, and now from the network to recognize the brand in detail and investigate word of mouth, this series of changes illustrates The consumer mentality of customers is becoming more and more rational. "Yan Shu, general manager of Holocaust Tianjin, said.
Now everyone has more and more channels for obtaining information, not only can get feedback from family and friends, but also find effective information on the Internet. Now both merchants and consumers are paying more and more attention to the Internet as a channel. The establishment of a brand image depends not only on the high quality of products and services, but also on the word-of-mouth praise of consumers.
Huge market potential to be regulated
The potential of the industry is obvious to home.focus.cn. However, the wardrobe industry that has just started is facing a stage in which competition is disorderly and lacks standards as other industries just started. A survey shows that the overall wardrobe ownership rate of Chinese consumers is only 6.8%, but the European and American countries have reached 72%, a huge gap.
The closet professional committee of the All-China Federation of Industry and Commerce will be established in Guangzhou on July 7, which is a milestone for the closet industry. Before, there was no industry standard in the wardrobe industry. The awkward environment of disordered competition restricted the development of the entire industry. The establishment of the committee can regulate the wardrobe industry to make standards as soon as possible, so that everyone can have rules and laws.
Talking about how to create the overall wardrobe industry boutique 17173, Zhu Zhijuan, general manager of Sophia Wardrobe Tianjin said that first of all, we should proceed from the needs of users. Our design must be humanized and functional. Demand, secondly, choose the demand for quality, the choice of brand, not just the price, but also the quality. In the process of brand building, we should pay more attention to details and the raw materials used by enterprises, including what can be provided. Service system, which are indispensable factors to promote enterprise development.
For more furniture information , go to http://news.gojiaju.com/
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Changes in consumption concepts have spawned the overall wardrobe industry
Nowadays, housing prices are high and can be described as "inch room inch gold". Today's consumers have higher and higher requirements for the storage function. Although the finished furniture on the market is diverse, but due to the restrictions of the room type, the customer's internal structure of the furniture The special requirements of traditional finished furniture are difficult to completely solve. With the gradual improvement of consumption requirements, the tailored wardrobe industry of its "tailor-made" according to the specific needs of customers quickly became popular.
Although the development of the overall wardrobe has only begun in 2002, the market capacity is increasing. Relevant experts predict that the overall wardrobe market in China will see a "blowout" in the next 3 to 5 years. In the next five years, China will have a market capacity of 29 million sets of overall wardrobe furniture, with an average of 5.8 million sets per year. If the average price is 30,000 yuan per set and the wardrobe accounts for 60% of the cost, only The wardrobe has a market space of 400 billion yuan.
The reporter saw in the major stores that although the traditional wardrobe is still the absolute advantage of the occupier in terms of sales, the overall wardrobe has received common attention from the industry and consumers. With the development of the industry, the overall wardrobe is not "rich People's exclusive. " Due to competition in the market, many first-tier brands have dropped their bodies, and the price is only about 20% more expensive than small brands, and ordinary consumers can also afford to consume.
Consumer rational online marketing channels attract much attention
"I think the current consumer philosophy of customers is becoming more and more rational. Alumni records, from blindly advertising before, to going to the store first to understand product performance, and now from the network to recognize the brand in detail and investigate word of mouth, this series of changes illustrates The consumer mentality of customers is becoming more and more rational. "Yan Shu, general manager of Holocaust Tianjin, said.
Now everyone has more and more channels for obtaining information, not only can get feedback from family and friends, but also find effective information on the Internet. Now both merchants and consumers are paying more and more attention to the Internet as a channel. The establishment of a brand image depends not only on the high quality of products and services, but also on the word-of-mouth praise of consumers.
Huge market potential to be regulated
The potential of the industry is obvious to home.focus.cn. However, the wardrobe industry that has just started is facing a stage in which competition is disorderly and lacks standards as other industries just started. A survey shows that the overall wardrobe ownership rate of Chinese consumers is only 6.8%, but the European and American countries have reached 72%, a huge gap.
The closet professional committee of the All-China Federation of Industry and Commerce will be established in Guangzhou on July 7, which is a milestone for the closet industry. Before, there was no industry standard in the wardrobe industry. The awkward environment of disordered competition restricted the development of the entire industry. The establishment of the committee can regulate the wardrobe industry to make standards as soon as possible, so that everyone can have rules and laws.
Talking about how to create the overall wardrobe industry boutique 17173, Zhu Zhijuan, general manager of Sophia Wardrobe Tianjin said that first of all, we should proceed from the needs of users. Our design must be humanized and functional. Demand, secondly, choose the demand for quality, the choice of brand, not just the price, but also the quality. In the process of brand building, we should pay more attention to details and the raw materials used by enterprises, including what can be provided. Service system, which are indispensable factors to promote enterprise development.
For more furniture information , go to http://news.gojiaju.com/
Welcome to provide news interview clues Advertising / News Hotline  Transfer 8004 QQ 543178208
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