The e-commerce OSO model is about to strike, and it is expected to open up a new pattern in the industry.

At present, with the tide of e-commerce trends, many furniture companies are gradually pursuing the operation and development of the e-commerce model. In the era of furniture e-commerce, which was rapidly rolled up in the O2O model, its development model also has some loopholes, so a new marketing model. -- The OSO model is coming, which brings user experience and services into a new e-commerce operating model.


E-commerce wave hits OSO mode or may be more suitable for industry development


OSO mode is a new e-commerce operation mode that combines the current O2O mode and B2C e-commerce mode, and then incorporates user experience and services, namely Online+service+Offline (online mall + direct service + offline experience). It is not a simple online purchase, offline experience, but through the service to connect online and offline, highlighting the ties and importance of service, OSO focuses on "S", and the "O" at both ends is Focus on the formation of access to the line and offline through the service. The furniture e-commerce OSO model is coming to break the new pattern of the industry


Because e-commerce itself is a service industry, in order to provide consumers with a better shopping environment and user experience, the Internet from the portal, search to social and e-commerce now provide services, information, communication and services for users. In the form, the OSO model is more in line with the current operating mode of domestic e-commerce development.


For the domestic e-commerce industry, this OSO model is likely to quickly replace the original O2O model, which will become the main operating mode for the future development of domestic e-commerce, because this model not only combines O2O and B2C very well. It also takes into account the consumer experience and online shopping services.


OSO model is more considerate for consumers and can achieve multi-channel development


It is understood that the OSO model is not a simple combination of online and offline, but a new business system that highlights the customer experience. The product style, price, promotion policy and service standards of online shopping malls and offline service experience stores are all Will be consistent. As more and more furniture buyers have no time to review the previous data before the purchase, even more annoying is the after-sales problem of buying floor products online. Therefore, the OSO model will solve the problem for consumers.


First, we will push forward from the customer's furniture demand, determine the layout and matching of the furniture industry according to the final effect, and finally push to each small detail, then purchase or customize the single product, and then consider the pendulum when designing. The direction, color, and overall layout of the room form a complete design plan, and finally a unified construction to ensure that the final effect is what the customer needs.


For the domestic e-commerce industry, this OSO model is likely to soon replace the original O2O model, which will become the main operating mode for the future development of domestic e-commerce, because the OSO model will solve problems for consumers and also for furniture companies. Achieving a multi-channel development strategy is actually a win-win wisdom.

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