Smart lock market broke out and all the big fighters competed for "entrance ticket"

In the wave of smart homes, smart locks broke out first, and the number of companies involved has already exceeded 1,000. In addition to the traditional door lock companies, all domestic companies have also launched their own smart door lock products. Including: ZTE, Lenovo, Haier, Skyworth, Dahua and a large number of industry giants.

According to data from Zhijia.com, the smart door lock market has only a few hundred manufacturers in the millennium. In 2016, it has expanded to over a thousand. It took only three years for the market to grow from the first batch of more than a dozen companies to the current one thousand. In 2017, with the booming development of emerging technologies such as electronic information, Internet+, Internet of things, and face recognition, the new life of locks has been given intelligence, so the entire industry has gradually been favored by major giants.

Haier is absolutely one of the biggest players in the industry disputes. Haier Group took the lead in the field of smart locks based on the U+ smart home platform, followed by home appliance giants such as Skyworth, Rongshida, TCL and Midea, all of which launched smart lock products. Smart locks are an important part of home and community security, so security giants such as Hikvision, Dahua, etc. will naturally not let go of this piece of cake, so they have also launched related products.

Home appliance, security and other industry giants are involved, and IT and communications giants are certainly unable to sit still. In addition to Samsung, which has long been involved in the field of smart locks, Lenovo, ZTE, etc. have also introduced their own smart lock products. Among them, ZTE has entered the top 10 of smart lock industry crowdfunding in 2016 with a crowdfunding amount of more than 20 million. At the same time, Loongson provided a smart lock fingerprinting program. Internet giants such as Baidu, Alibaba and JD.com indirectly entered the smart lock industry in cooperation with third parties, and Dreman, Kaidi Shi, Yale, Diji, Traditional smart lock companies such as Romans and Haibes have formed a competitive trend. In addition, Tsinghua Unisplendour, Zhengtai Electric Appliances, and China Shipbuilding Industry Corporation also launched smart lock products along with the development tide of the industry.

So, why do all sectors of society pay so much attention to the smart lock market? The analysis of Zhijia.com believes that this has a very close relationship with the concept of "smart home entrance." All along, smart home manufacturers are considering where to put smart homes, where TVs, mobile APPs, refrigerators, routers, smart boxes and other devices are all practices. However, the facts prove that these will not work, because they do not really form a stickiness to users, and they do not have a big promotion effect on product sales.

Therefore, the issue concerning the entrance of smart homes has always been the greatest concern of major manufacturers. Survey shows that more than 85% of consumers have heard of smart locks, and more than 70% of young consumers are willing to try smart locks, which means that users have real needs for smart locks. For a single family, it is the physical entrance of the family. As an important component and physical entrance in the smart home field, and as a high-frequency secondary product that users must use every day to enter and leave their homes, the user's viscosity is higher than other smart home products, and it is easier to fall.

Entering 2017, the door lock has become an area where major manufacturers are competing and looking, and smart home entrances have also been transferred to smart locks. Therefore, we can foresee that in the following period, the smart lock market competitors will enter a period of explosive growth. What we need to do is to seize this opportunity and take the opportunity to develop our own market.

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