The overall sales volume of the Golden Week has been significantly improved compared with last year. During the National Day this year, various decoration companies and building materials markets have launched a strong promotion campaign. Some home stores even opened the lowest price in history and won a lot of popularity. Wu Qiubo, general manager of Huiquan Shanbao, believes that, according to the usual practice, purchasing power will be concentrated in the “Eleventh†Golden Week under the stimulus. The reporter visited the market and learned that the “gold content†of the Golden Week has increased, and the medium and high-end goods are no longer market decimals, and the market share has increased to 20%-40%. The price of home decoration 1000 yuan / square meter sings the main character this year and the previous year is different, the first three days of the holiday, the home improvement market is not hot, "On October 1st, watching the parade on television live broadcast, many people do not go out, 3 days past Mid-Autumn Festival, sales boom Mainly concentrated in the days of the 4th, 5th, 6th, 7th, and 8th days of the National Day, the chief designer of Hua Wei taste decoration Zhuo Jinzhong told reporters. The reporter learned that this year's decoration market has a more obvious feature that people are more affluent at hand, and the quality of the decoration is higher. Zhuo Jinzhong said that the relatively common decoration price is about 1,000 yuan per square meter. Compared with the past, people pay more attention to taste, and value the home and human environment. Moreover, this year's owners have their own clear ideas and attitudes for the decoration. They will not say that they only give 50,000 yuan, but they have to install 100,000 yuan. In terms of style, combination and matching is the trend. The combination of rural, Chinese and European is more common in the same home. The owners also realize that the similar style can not meet the different needs of family members for the home. Building materials sales increased by 10%-15% year-on-year. As early as the first half of the National Day, major home stores have launched promotional activities. On October 7th, the reporter turned around in the building materials stores such as Wanzhuang City, Tai'anju, and Sanhuan Decoration City. The promotional activities of the store were still attractive. For example, the European kitchen cabinet paid 2,000 yuan to send 1,000 yuan. Cash coupons; after ordering cabinets, 12,000 yuan to send 2088 yuan birthday gift package; fashion series cabinets special price 1880 yuan / Yanmi (including floor cabinets, countertops, hanging cabinets) and send 438 yuan seasoning basket, 20% off the wardrobe Offer. Summit special ceramics, 3.6 fold to 5.8 fold, after the discount and other activities. Mr. Xu Shaojian, the painter of Kang’s paint, told the reporter that since October, the energy consumption of home improvement building materials has been released. They only used promotional activities, and the sales of orders in a few days increased by about 90% compared with usual. However, due to the renovation during the National Day, Huizhou was not allowed to pick up the goods after the National Day, so the sales performance will be released after the National Day. Dulux ultra-clean products, the price is particularly good at around 250 yuan, its anti-fouling ability and scrub resistance are particularly excellent, and are welcomed by consumers; Wu Qiubo, general manager of Huiquanshan Baojiantao Supermarket, said that this year the whole market is better than last year. In the same period, there was an increase of 10%-15%. The sales of Huiquanshan Baojiantao National Day increased by about 30%, and the traffic volume was 50%. The transaction amount during the National Day was 2-3 times. High-end branded goods are particularly popular, accounting for about 25%-35% of the total market share, about double the 15% last year. Furniture sofas and combination suites are best sold. It can be seen from the building materials market that the promotion of profit promotion activities launched this year on National Day is the lowest in the calendar year, and the preferential margin is very large. Consumers are also more recognized. The fiery phenomenon also exists in the furniture market. According to some merchants such as Huatai Shunde and Federal Home, the “Eleventh†Golden Week has a relatively large flow of people, and the sales performance is also good. It has increased more than the same period of last year. Compared with this year’s “May Dayâ€, there is also a big increase, which greatly exceeds The expected goal. Feng Feng of Huatai Shunde Furniture Wholesale Square in Huizhou City told reporters that during the National Day, the traffic volume of shopping malls increased by 70% to 90%, and the transaction amount was 5-6 times of the usual price. The furniture store opened the historical lowest price during the National Day. Among them, sofas and combination suites are best sold. "High-end, stylish sofa is the highlight of this year's sales, which is different from previous years. In the past years, the middle and low-end products customers have bought more, and the sales of high-end products have been rising this year," Feng said.
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