The word “custom†originated from haute couture in Savile Street, France, and was initially enjoyed by only a small number of individuals with special status, such as royal, politicians and jazz. Churchill, Napoleon III, Lord Nelson, etc. were once custom advocates. With the advent of the 21st century, the diversified development of society has given birth to consumers' attention to their own needs. The era of personalized consumption has come, and “customization†has entered the public's vision and has become a popular way of consumption. Nowadays, all kinds of novel and interesting "private customization" are endless, jewelry, wedding, wine, tea, travel, car, wardrobe customization is not new, now even the famous fast-selling brands have launched a private custom-made cola bottle, let You have a label with your own drink, how cool it is to be cool. It can be said that if you don't have a half-custom item around you, then you really can't be a hipster. With a customized product, it used to be a symbol of social status. But nowadays, customization has become a civilian lifestyle, coming into your life. At the same time, the connotation of “customization†is also constantly enriched. From the initial, it only stays in shape and packaging customization to meet people's advertised personality and aesthetic needs; now, it has penetrated into the customization of product functions and content to meet individual needs and life. Habits, bring a more comfortable and intimate life enjoyment. Taking the home as an example, private custom furniture can be designed according to different house layouts and structural dimensions, avoiding beams and columns, and sticking corners, so that the furniture and the house structure can be perfectly fitted, and at the same time make full use of the fragmented space; The decoration style is harmonious and unified; more importantly, the furniture function and structure are designed according to the owner's living habits and characteristics, so that the functions of storage and display can meet the individual needs. At the same time, big brand furniture has more advantages in environmental protection, and the health of the family environment is more secure. Nowadays, many 80s have begun to set up their own new homes. Personalized and cost-effective furniture has become their first choice. They have begun to look at custom furniture, and “private customization†is gradually recognized by them. The luxury and expensive coats are fading away. Today's customization is to make each family have a set of unique and high-quality furniture. “In the end, I decided to buy a custom-made furniture.†After visiting the large and small furniture stores, Mr. Chen found it difficult to pick up the furniture that fits the heart. “Do you believe that I have visited at least five large stores in the city? There are so many styles and functions, I didn’t even pick the furniture that I want in my heart! The furniture that I liked can not meet the needs of life, or the decoration style of the home, other furniture does not match each other, and I finally pick the one I like. The size can't be put down! But indeed, I want a piece of desk that can work for two people at the same time, and I have to be able to put down my son's pile of oil painting tools. This requirement is really special. The plan given by the decoration company I always I feel the shortcomings.†In the end, Mr. Chen found a solution in the custom-made area of ​​the home store under the introduction of a friend. Sophia's designers designed a combination of books, book storage, two-person office, and oil painting tool storage for him and his family. "Now I realize that the sweetness of customization, the store designer's follow-up process, bought furniture in a brand, and after-sales follow-up service, although a little beyond the original budget, but save effort, I use Happy!†This is not the case with Mr. Chen. After the 80s with the trend of the touch, more and more enjoy the custom-made fashion and comfortable life. It is understood that the wardrobes customized according to their own preferences originated in Europe and the United States, and the penetration rate in foreign countries has reached 80%. Customization represents a lifestyle of “knowing yourself and satisfying yourselfâ€. Thanks to the popularity of customization in China, more and more consumers have enjoyed the noble life style brought by the more customized styles, more colorful product culture and more sophisticated craft materials. It can be said that the era of private customization has come, understand customization, choose customization, in order to truly walk with the times.
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