Brand consumption has become the trend of the development of the doors and windows industry, especially the high-end brand consumption, will become the mainstream of the development of the times. In recent years, the market of doors and windows has also undergone great changes. The concept of people's home consumption has also begun to change. The quality and safety of doors and windows products have become the first choice for consumers to buy.
But how to make consumers willing to buy expensive products? What kind of product consumers think is a high-end product? How are high-end products made?
The cornerstone of high-end products – superior product quality High-end products are high-priced and highly profitable. This is the external performance of high-end products. In essence, it must be a relatively high product quality. Without excellent product quality, it cannot be said that the brand is better. Can not talk about high-end. The creation of a high-end conceptual image is not an empty talk, but it must be based on facts and choose the most powerful value support.
The support of high-end products - the value of the good Meijia industry leader in charge of the market believes that shaping value is to find differences, to form their own unique characteristics, build a strong support for high-end products. Through the operation of some high-end products in the market and our previous service experience, the supporting points of high-end brand value can be further explored from several key points.
Supporting place of production: One side is famous for its water and soil, and many local products have unique values ​​or other characteristics due to the unique local soil, climate, water quality and other factors. If this unique advantage of origin can be transformed into a brand advantage, the brand's brand height and premium ability will be greatly improved.
Cultural support: Ingenious ways to integrate these distinctive cultural and historical stories into products, on the one hand, it is necessary to meet consumer psychology of pursuing high-grade culture, and at the same time, product cultural details are fully integrated with packaging to express the brand. Cultural atmosphere. Grasping the commanding heights of cultural characteristics and the ability to create thick brands and premium prices is another important way to create high-end brands.
Standard support: As far as general products are concerned, from the raw materials of the products to the processing to the finished products, the difference is not obvious and consumers have no way of perception. The highest level of branding is to be a standard, and companies that do standards are often the most talked about in the industry. Leading companies must establish their own standards, and at the same time take the lead in the industry, and actively lead the work of standardization and popularization. At the same time, promote the industry administrative authorities to establish industry standards, occupy the commanding heights, let the industry follow their own, while the consumer mind In the establishment of the right to speak.
Process support: The characteristic processing technology can effectively increase the added value of the product. If the “special process†can be owned as existing, and the process concept is extracted with simple words, it will become the brand's most competitive support point.
Security support: An ever-increasing number of security incidents in the home industry have once again provoked consumers to be sensitive to food safety. Safety and health have become the most concerned topic of the society. They are one of the most important means for a product to do branding, value, and high-end, and are also important methods that must be done.
Raw material support: Where is the source of quality? raw material! For the window and door industry, the selection of excellent raw materials is the fundamental guarantee of high quality, and it is also the most direct and powerful guarantee for high-end products to consumers.
The image of high-end products - personalized appearance of high-end products to "three": worth seeing, talking, there are good things. Bear the brunt of it is to look at the head, which is the packaging of the product, at first sight we must feel the quality, taste and characteristics.
Many times, consumers do not understand their nature directly from the product itself, but often feel it through packaging. Packaging is like a person's dress, it is the first impression of people, a good appearance will make people shine, attract the attention of consumers, establish a high-end image. The appearance of high-end products must meet the definition of “high-end†in terms of details such as shape, material selection, and color design.
In the current window and door market environment, many doors and windows have the problem of missing high-end products. In any consumer product category, there are one or two opportunities for growth of high-end products. The more mature the category is, the more competitive the market is, the more obvious the opportunity to be a high-end market. Whoever takes the lead in seizing the high end will have the initiative in the future market competition.
But how to make consumers willing to buy expensive products? What kind of product consumers think is a high-end product? How are high-end products made?
The cornerstone of high-end products – superior product quality High-end products are high-priced and highly profitable. This is the external performance of high-end products. In essence, it must be a relatively high product quality. Without excellent product quality, it cannot be said that the brand is better. Can not talk about high-end. The creation of a high-end conceptual image is not an empty talk, but it must be based on facts and choose the most powerful value support.
The support of high-end products - the value of the good Meijia industry leader in charge of the market believes that shaping value is to find differences, to form their own unique characteristics, build a strong support for high-end products. Through the operation of some high-end products in the market and our previous service experience, the supporting points of high-end brand value can be further explored from several key points.
Supporting place of production: One side is famous for its water and soil, and many local products have unique values ​​or other characteristics due to the unique local soil, climate, water quality and other factors. If this unique advantage of origin can be transformed into a brand advantage, the brand's brand height and premium ability will be greatly improved.
Cultural support: Ingenious ways to integrate these distinctive cultural and historical stories into products, on the one hand, it is necessary to meet consumer psychology of pursuing high-grade culture, and at the same time, product cultural details are fully integrated with packaging to express the brand. Cultural atmosphere. Grasping the commanding heights of cultural characteristics and the ability to create thick brands and premium prices is another important way to create high-end brands.
Standard support: As far as general products are concerned, from the raw materials of the products to the processing to the finished products, the difference is not obvious and consumers have no way of perception. The highest level of branding is to be a standard, and companies that do standards are often the most talked about in the industry. Leading companies must establish their own standards, and at the same time take the lead in the industry, and actively lead the work of standardization and popularization. At the same time, promote the industry administrative authorities to establish industry standards, occupy the commanding heights, let the industry follow their own, while the consumer mind In the establishment of the right to speak.
Process support: The characteristic processing technology can effectively increase the added value of the product. If the “special process†can be owned as existing, and the process concept is extracted with simple words, it will become the brand's most competitive support point.
Security support: An ever-increasing number of security incidents in the home industry have once again provoked consumers to be sensitive to food safety. Safety and health have become the most concerned topic of the society. They are one of the most important means for a product to do branding, value, and high-end, and are also important methods that must be done.
Raw material support: Where is the source of quality? raw material! For the window and door industry, the selection of excellent raw materials is the fundamental guarantee of high quality, and it is also the most direct and powerful guarantee for high-end products to consumers.
The image of high-end products - personalized appearance of high-end products to "three": worth seeing, talking, there are good things. Bear the brunt of it is to look at the head, which is the packaging of the product, at first sight we must feel the quality, taste and characteristics.
Many times, consumers do not understand their nature directly from the product itself, but often feel it through packaging. Packaging is like a person's dress, it is the first impression of people, a good appearance will make people shine, attract the attention of consumers, establish a high-end image. The appearance of high-end products must meet the definition of “high-end†in terms of details such as shape, material selection, and color design.
In the current window and door market environment, many doors and windows have the problem of missing high-end products. In any consumer product category, there are one or two opportunities for growth of high-end products. The more mature the category is, the more competitive the market is, the more obvious the opportunity to be a high-end market. Whoever takes the lead in seizing the high end will have the initiative in the future market competition.
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