Door and window market pressure increasing

At the beginning of this year, labor shortages and the increase in workers’ wages that were commonly seen in China have increased the company’s labor costs. In addition, the price of wood rose, the global supply was tight, and prices of other raw materials such as paint and hardware accessories also rose significantly. These have added a part of the cost of the wooden door company. Due to the increase in raw material prices and the increase in costs, the profitability of the door and window industry has been continuously reduced. “The wooden door company is a labor-intensive industry. The increase in cost pressures has made it inevitable that prices for door and window products have risen,” said the person in charge of the Australian furniture company in an interview.

There are also industry insiders believe that the doors and windows industry do not have to worry so much, the future of the doors and windows industry is bright and full of hope. The real estate control policy is mainly to curb the high prices caused by investor speculation. China's housing is still mainly used for living, and rigid demand has not changed. As long as the doors and windows industry adjusts to meet the current market demand, it can still have high returns.

The doors and windows industry needs to spend “winter”, and the products themselves are indeed very important, but if you want better development, you can't just rely on the products. Selecting the development model that suits oneself and achieving a gorgeous turn in the market competition is also very important for the company.

OEM mode OEM means that with the development of economic globalization, the sales volume of some famous brands has rapidly increased, but their own factories cannot meet the requirements of mass production, or they lack specific components. It has to ask other manufacturers for help, and these manufacturers who are helping out are OEM manufacturers. The OEM model adopts the method of commissioned processing, which effectively utilizes China's cheap labor and abundant resources. It not only creates new development opportunities for some famous brands of doors and windows enterprises, but also creates more job opportunities for residents in some backward areas. .

However, it should be noted that the OEM model should avoid the uneven quality of products. Processing companies must have strong equipment power, and all technical indicators must meet requirements, so that the quality of products can be effectively controlled. It is impossible for the OEM, because of its technology, equipment, management, etc., to cause the quality of the OEM product to be too low, which may affect the image of the company.

To use the OEM model, it is necessary to carefully screen production companies and do a good job of quality supervision. Otherwise, it will affect the overall development of the company.

In today’s society, cooperation with developers and decoration companies has become increasingly fierce. In many cases, doors and windows companies cannot rely on their own strength to complete the sales of products. At this time, if doors and windows enterprises can cooperate with developers and decoration companies and use the client groups of developers and decoration companies, they will save the cost of finding customers, and they can also maintain long-term fixed customers; at the same time, developers and decoration companies can also Obtaining low-price and high-quality products from the cooperation with door and window companies, attracting more customers and increasing profits. It has to be said that this kind of cooperation is altogether beneficial to both parties, and the ultimate result is "win-win". Entering large home stores can increase the opportunities for door and window companies to contact developers and decoration companies.

However, at the same time, how to prevent doors and windows enterprises from having too high “entry fees” has also been placed in front of a large number of doors and windows companies. This requires the door and window industry to form a standardized and orderly market order, reach a unified opinion, and protect the overall interests of the door and window industry.

Because of the increasing influence of the Internet, direct access to online windows and doors is now inseparable from the Internet for people's lives and work. Online shopping has also become an emerging way of shopping. A person in charge of the door industry said, “In the process of participating in online media marketing, a positive attitude has enabled the company to benefit a lot, and achieved a win-win situation of word-of-mouth and profit.” Online direct marketing eliminates rental fees and home improvement for stores. The company’s middle rebate brought low-priced products to consumers and attracted consumers’ attention.

However, due to the incompleteness of online transactions, e-commerce laws and regulations, and the market credit system, it is difficult to attract many buyers to achieve transactions. At present, e-commerce can only become a platform for information release and exchange. At the same time, there are huge risks and fraudulent behaviors in online transactions, such as large differences in photo and physical colors, incompatibility between physical materials and online descriptions, damages but no compensation, no home delivery, and lack of installation and sales.

Characteristic distribution model: “A well-known wood floor company seeks new ideas and seeks for change, and sets its sights on the 'individualized' crowd. It has introduced DIY custom-made wooden flooring that has attracted attention.” It is understood that the factory has spent 30 million yuan to develop a A mature and customizable floor that can be mass produced. The personalized needs of this floor in the consumption of wood flooring, can be printed according to the wishes of consumers, and are welcomed by the young consumer groups. The surge in sales has accelerated the pace of the plant's expansion into the national market.

When the market price and volume of property prices fell, and the market demand shrank, the company turned the crisis into a turning point through the adjustment of products and became the leader of the industry, with a wide range of market demands. The rule of market competition is “survival of the fittest”, and timely and indifferent grasp the market; those who stick to the rules lose the market.

Only by truly taking the interests of consumers, can we seize more market share and eventually gain the initiative to win in the "race competition" of the market.