The flooring industry has experienced nearly 30 years of history in China, and it is almost mature compared to other home building materials industries. Despite the impact of the big economic environment in recent years, the development trend of the entire industry is relatively low, but this is not to weaken the severe competition in the market. At present, the competition among flooring companies has risen to a higher level. Among them, the significance of “soft power†of enterprises has gradually emerged.
Soft power has become the key to improving the core competitiveness of flooring companies
It may not be unfamiliar to the "soft power" flooring company. Although he is a very fashionable word in recent years, it is not a new thing. Any enterprise has soft power, but different leaders pay different attention to it. . The soft power of an enterprise is often obscured by the quantifiable appearance of the scale of the enterprise, operating profit, etc., and is not perceived and recognized by people. In particular, many ethnic independent enterprises are often pursuing the maximization of short-term profits, and it is very appropriate to describe them with “quick successâ€.
Nowadays, the understanding of the soft power of flooring companies may be explained to a greater extent to the integration of brand culture in the improvement of corporate service level. The improvement of service quality in the current floor market can no longer be limited to the level of offline paving and warranty. With the rapid development of e-commerce, flooring companies have “electric shockâ€. In the contest of soft power, enterprises have risen. To a higher level.
Floor companies need to adapt to the trend to improve soft power
Generally speaking, when people walk into a store, the first thing they come into contact with is the store's service staff. Only when people think that the service of this store is good, people will continue to pay attention to their products. The same is true for the floor e-commerce, and the good service attitude and ability of the after-sales service personnel is the key to the enterprise to seize the existing consumer groups. Therefore, it is necessary for enterprises to strengthen regular training for after-sales service personnel to improve their service capabilities and better serve consumers.
The after-sales service mainly includes delivery service, three-package service (ie repair, replacement and return), packaging service, installation service, providing knowledge guidance and technical consulting services, supply accessories, technical and maintenance training and so on. But in addition, the floor e-commerce can also return to some viable users on a regular basis to improve the quality of their services by collecting different customer information.
In today's society, it is no longer the door to the world from which I develop. Trade globalization is an irreversible trend. This also makes the various non-directional factors in the flooring market gradually increase. Under this circumstance, the floor enterprises can only adjust their development trend at any time, make timely adjustments, and actively develop soft power under the premise of ensuring hard power. In order to keep up with the pace of the times and win long-term development.
Concerned about surprises
Tags: hard competition and soft power: Which one is the floor company looking for?
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