Following the successful holding of the Hubei Merchants Summit, Golden Knight Wooden Gate held the Shandong Station Executive Training Conference at Jinan Railway Hotel on April 21, and more than 180 people from Shandong city franchisees and industry media participated in the event. It is an important strategy for Golden Knight Wooden Door in 2015 to build a model market in all provinces and cities with dealers who share the same dreams and dare to fight hard .
Jin Xiao, general manager of Golden Knight Wooden Door, gave a speech and opened the prelude to the summit. First of all, I would like to express my gratitude to all the colleagues present. Subsequently, the Golden Knight was presented with a wonderful speech on the changes and innovations made in the current market environment.
In terms of product quality, we abandon the original production process, invest a lot of money, introduce the industry's exclusive large-scale hot pressing equipment, stabilize the glue, and ensure that the door leaf will never be deformed. The hot stamping and edge-sealing process imported from South Korea makes the door leaf and the line never leave. The polyester seamless, round corner craft line is used to make the product more beautiful and durable.
In terms of improving brand awareness, it has reached strategic cooperation with CCTV and hundreds of large-scale online media in the industry, and hired a professional planning company in Shanghai to tailor the image of the company and the image of the store.
In the face of market competition, the industry's senior marketing instructors are invited to fully interpret the market and share marketing skills for dealers. The first full-featured after-sales service not only won the reputation, but also guaranteed the rights and interests of the dealers. It also formulated a series of dealer support policies, including discounts, rebates, etc., giving the dealers the greatest support and colluding with the dealers. development of.
Subsequently, well-known marketing instructor Zhou Wanyu explained the skills of store sales and development of the community for the on-site dealers, and constantly interacted with the on-site dealers, let the dealers feel the charm of sales. Marketing is not only a skill, but more importantly, pulling Close to the heart of the user, to communicate with friends to communicate. The lively and interesting exchanges not only drove the atmosphere, but also let the dealers learn the marketing concept with full characteristics.
After that, the scene entered the signing of the heat. The dealers showed great interest in the new craft products, actively and actively understood the products, and constantly communicated with the sales elites. At the summit, they successfully signed more than 70 dealers. In the lively signing, the Golden Knight 2015 Shandong Station Investment Conference ended perfectly.
The Shandong Station Executive Training Conference is an important step in the Golden Knight 2015 strategy and also lays a solid foundation for the Golden Knight to successfully achieve the next strategic goal. The positive response of the dealers is the driving force of the Golden Knight to successfully build the Shandong model market, and also the driving force for a win-win future. I believe that the 2015 Golden Knight will leave a wonderful chapter in the industry.
After the meeting, the reporter from the door network interviewed Ms. Feng, a distributor in Heze City, Shandong Province. Ms. Feng said: "I have not represented the gold knight's products before. However, the salesman of the Golden Knight Xiao Hu ran several times in my store. Every time I came to bring some small gifts from the company, I also taught some product knowledge. Just right. When considering whether to represent the Golden Knight brand, Xiao Hu told me that Jinan had an executive training session. So, I came to the conference and learned about the strength and product quality of the Golden Knight through this conference. The meeting, to understand the Golden Knight's support policy for dealers, the unique full-service after-sales service, the most important is the product quality, so that I can be assured of the agent. After the meeting, formally cooperate with the Golden Knight to become the Golden Knight The agent of Heze City, Shandong Province, hopes to develop together with the Golden Knight in the future and create a wonderful future."
Jin Xiao, general manager of Golden Knight Wooden Door, gave a speech and opened the prelude to the summit. First of all, I would like to express my gratitude to all the colleagues present. Subsequently, the Golden Knight was presented with a wonderful speech on the changes and innovations made in the current market environment.
In terms of product quality, we abandon the original production process, invest a lot of money, introduce the industry's exclusive large-scale hot pressing equipment, stabilize the glue, and ensure that the door leaf will never be deformed. The hot stamping and edge-sealing process imported from South Korea makes the door leaf and the line never leave. The polyester seamless, round corner craft line is used to make the product more beautiful and durable.
In terms of improving brand awareness, it has reached strategic cooperation with CCTV and hundreds of large-scale online media in the industry, and hired a professional planning company in Shanghai to tailor the image of the company and the image of the store.
In the face of market competition, the industry's senior marketing instructors are invited to fully interpret the market and share marketing skills for dealers. The first full-featured after-sales service not only won the reputation, but also guaranteed the rights and interests of the dealers. It also formulated a series of dealer support policies, including discounts, rebates, etc., giving the dealers the greatest support and colluding with the dealers. development of.
Subsequently, well-known marketing instructor Zhou Wanyu explained the skills of store sales and development of the community for the on-site dealers, and constantly interacted with the on-site dealers, let the dealers feel the charm of sales. Marketing is not only a skill, but more importantly, pulling Close to the heart of the user, to communicate with friends to communicate. The lively and interesting exchanges not only drove the atmosphere, but also let the dealers learn the marketing concept with full characteristics.
After that, the scene entered the signing of the heat. The dealers showed great interest in the new craft products, actively and actively understood the products, and constantly communicated with the sales elites. At the summit, they successfully signed more than 70 dealers. In the lively signing, the Golden Knight 2015 Shandong Station Investment Conference ended perfectly.
The Shandong Station Executive Training Conference is an important step in the Golden Knight 2015 strategy and also lays a solid foundation for the Golden Knight to successfully achieve the next strategic goal. The positive response of the dealers is the driving force of the Golden Knight to successfully build the Shandong model market, and also the driving force for a win-win future. I believe that the 2015 Golden Knight will leave a wonderful chapter in the industry.
After the meeting, the reporter from the door network interviewed Ms. Feng, a distributor in Heze City, Shandong Province. Ms. Feng said: "I have not represented the gold knight's products before. However, the salesman of the Golden Knight Xiao Hu ran several times in my store. Every time I came to bring some small gifts from the company, I also taught some product knowledge. Just right. When considering whether to represent the Golden Knight brand, Xiao Hu told me that Jinan had an executive training session. So, I came to the conference and learned about the strength and product quality of the Golden Knight through this conference. The meeting, to understand the Golden Knight's support policy for dealers, the unique full-service after-sales service, the most important is the product quality, so that I can be assured of the agent. After the meeting, formally cooperate with the Golden Knight to become the Golden Knight The agent of Heze City, Shandong Province, hopes to develop together with the Golden Knight in the future and create a wonderful future."
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