Finely combing this wave of wood, the furniture network clearly found that this is a staged trend that is driven by both the consumer market and the enterprise. From the perspective of the enterprise, it is easy to understand that in the macro-majority market, the market is sluggish, companies need to tap new products with more profit margins; the voices from the consumer market are constantly transmitted, consumers buy furniture more and more emphasis on materials, solid wood, All solid wood has become a sales magic weapon. The furniture brand rankings have a certain effect on assisting the order. This is a more important factor in the promotion of the solid wood market. But is this really what consumers need?
Let us think back and forth about the common journey of consumers buying furniture. A couple, bought a new house, intends to buy furniture, but do not understand the brand furniture and do not know how to choose, go to the furniture store to see, there are countless brands of big and small, all do not understand, take the bedroom furniture to give examples, many brands There are many materials and the price of solid wood beds is not cheap. Newspapers often see people buying furniture or misnamed, or formaldehyde is too high after buying back. One to two to find that the product gimmicks are said by the merchants, true and false are difficult to distinguish, anyway, furniture is not cheap, simply once in place, buy a solid wood at least with the naked eye can identify. What is the core of this process? It is precisely the lack of a credible consumer brand. In reality, consumers have a serious lack of information about furniture quality. In addition to high-end consumer groups and some people with collection needs, most people need products that are beautiful, durable, and cost-effective. However, it is such a simple basic appeal that consumers can hardly get reliable information. No ordinary consumer will know the type of plate, and no one is familiar with the difference in quality caused by different processing techniques. All of this is just the consumer's need for cost-effectiveness of products, and now it becomes a business to fool consumers and increase their profits. The real space also formed a ethos of malicious competition between shopping guides in the store. Ask the market, why can't we form a general quality standard for furniture products, simplifying the complicated technical processing problems into ABC quality grades that consumers can understand? This type of division, consumers do not have to entangle in the endless stream of various product crafts, Enterprises can also make product introductions more simply, and give a better market environment for enterprises that use high-quality materials with high-quality materials and difficult to market.
At present, we only have a general technical standard for furniture products. It clearly defines the products by materials and processing techniques. The division method is understandable, and it also gives the company a basic reference to its own product description, but this is not suitable for the consumer market. If we use this technical standard to guide, there will be serious drawbacks of using materials to set the price of products, especially for the pursuit of solid wood and pure solid wood, which will be seriously detrimental to the sustainable development of forest resources, and to society and the environment. An irresponsible approach.
Quality standards are not easy to define. Furniture is originally a non-standardized product. There are countless materials and processes. I believe that there will be various product innovations in the future. How to define the basic quality classification principle is first and foremost a meticulous technical test. Secondly, the re-delineation of quality will inevitably directly affect enterprises, which is a contest of enterprises in a wave of industry, and will also seriously test the ability of standard setters to level the street. In addition, the implementation of standards is the key to success.
But this link must be resolved. Or you can quickly grow a consumer brand, or re-establish product quality standards. The former takes a long time, while the latter can try to solve the problem through external force. At present, the market is disorderly competition. Of course, consumers can be considered immature, blindly pursuing solid wood, and shopping guides are false propaganda for performance. But on the other hand, it is because of the small cost of compensation for exaggerating the purchase from the factory to the terminal. If consumers don't understand technology, they won't really take a look at the products they buy home. If they don't know the difference, the proportion of complaints brought about by the sales is not high. From the perspective of state supervision, the problem of complaints from furniture is nothing more than that consumers spend a little money, the negative impact is far less than the serious food safety, and the tens of thousands of furniture enterprises are facing, and the regulatory costs and benefits are seriously different. It is also impossible to raise this issue to an important level to solve. Therefore, the result of inaction is the disorder of the market. Enterprises feel that the market is difficult to do, and it is necessary to mobilize all parties to take real action and solve problems from consumer needs. Industry leaders have the responsibility to be able to take the lead in this issue and will certainly create opportunities to reshuffle the market.
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