Chengdu furniture flourishes 2010 furniture production capacity will be released

In Chengdu, which has the reputation of “China's third city of furniture”, Sichuan furniture enterprises shined in this year: “Chengdu made” furniture frequently flocked to Sichuan; Wuhan, Kunming and other places Chengdu furniture building opened; Li Jiaxin, Wang Han, Zhang Guoli, etc. First-line celebrities endorsed Chengdu's family enterprises; Pearl, Pioneer and other factories expanded... A series of actions, showing the momentum of the flourishing development of Chengdu furniture enterprises. Figures: In 2009, the 10th Chengdu Furniture Fair hit a record high; Kunming won 30,000 square meters, Wuhan CBD 50,000 square meters, Taiyuan Lishi Pavilion 20,000 square meters... This is the establishment of Chengdu Chengdu Furniture Building in 2009. The business area of ​​the Chengdu Pavilion. Characters: Li Jiaxin, Wang Han, Zhang Guoli and other stars helped the Sichuan enterprises to sing "Chengdu made". Action: Wave furniture, pioneer furniture, and Pearl Furniture accelerate the pace of enterprise expansion. Board wood furniture 2009 consumer favorite 2009 furniture market sales trend in general, still based on wood furniture. The wood and wood furniture of famous brands such as the South, the good scenery, the pioneers, and the Haodi have always been in short supply. “This type of product accounts for a large proportion of our overall sales.” At the same time, after one year of market observation, the manufacturers found through feedback from front-line sales staff that consumers are increasingly inclined to choose furniture in 2009. Intellect. Su Xianhua, deputy general manager of Taiwan’s pioneering furniture, told reporters that “when consumers choose furniture, they first consider the organic combination of product value and personal taste, and then consider the appearance and price of furniture products.” Wang Zisong, general manager of Good Landscape Group, believes that in 2009, more and more consumers are paying attention to environmental and natural issues of products, and more consumers tend to choose green furniture to create a healthy living environment. . The concept of related environmental protection has been paid more attention by many furniture manufacturers in the past two years. It is understood that improving the environmental quality of products is the mentality of corporate responsibility on the one hand, and the demand for exports in the past two years on the other hand. 2009 supply in short supply 2010 capacity release According to the authoritative report, the national furniture sales rate in the first half of this year increased from 60.6% in the first half of 2008 to 68.4% in the first half of this year. Among them, Sichuan furniture has the fastest growth, reaching 30% - 40%, mainly because the Sichuan furniture industry has an absolute advantage in the secondary and tertiary markets. Zhong Wenhua, chairman of Chengdu Haodi Furniture Co., Ltd. analyzed, “In general, the replacement period of furniture is 10 years. The replacement period is coming. Coupled with the rapid development of the real estate market, the golden period of the furniture industry is approaching. Many manufacturers are rushing. Grasping the opportunity, all of them are building large-scale factories. It is expected that Chengdu's furniture production capacity will be released in the next year. At that time, the supply shortage problem currently encountered is expected to be alleviated.” While the sales volume has been greatly improved, the contradiction of capacity supply has been extremely obvious this year. Some manufacturers' current production capacity can only meet 50% of orders. A person in charge of the Sichuan Chamber of Commerce for Import and Export of Furniture told reporters: "About 70% of the 200 furniture manufacturers in the association sell out of stock." In this regard, Zhong Wenhua believes: "The furniture industry is manual, and the production capacity is difficult. In a relatively short period of time, the furniture is a mass consumer product, and the market space is very large." In the shadow of the financial turmoil last year, most manufacturers have insufficient expectations for this year's market, which once led furniture manufacturers to reduce inventory and compress capacity, but when When entering June and July, the market demand increased sharply, and it was common for major furniture manufacturers to sell out of stock. For such a shortage of supply, Wang Zisong believes that the next decade will still be a good opportunity for the rapid development of furniture companies. In 2009, furniture manufacturers in Chengdu quickly eased the supply shortage and increased the promotion and promotion of the brand to better cope with the competition and challenges in the next decade. Looking forward to 2010 High-speed growth 20 years ago, Jia Qingwen, president of China Furniture Industry Association, said in an interview with the media: "2010 will be the first high-growth growth of the entire furniture industry for 20 years, and it is also the most strategic representative of market competition. One year, Chengdu Ducheng furniture production capacity will have a concentrated release period in this year, which will bring about a new round of huge market competition while alleviating the shortage of supply this year.” In 2009, many furniture companies started to fight. The brand of “speaker” has made great efforts in brand promotion. According to industry sources, "Celebrity endorsements are not time-sensitive. They are usually a kind of stagnation reaction. The results of spokespersons will generally begin to appear in the second or third year. These were the Sichuan spokespersons who hired image spokespersons in 2009. The furniture manufacturer is obviously doing the “land-hunting project” for the market competition in 2010. In 2010, Sichuan Furniture will continue to follow the original strategic plan and objectives, do a good job of product integration, increase brand promotion, and further expand the market. Do a good job in product channel construction. Faced with the increasingly mature and increasingly competitive market in China, companies should clearly understand the current situation of the domestic market, the product demand of the industry, and more rational and scientific marketing operations. A focused, persistent mentality, so that the system is planned ahead and the operation is resolved.

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