People's Daily Online Ningbo, July 16th This morning, the China Furniture Association has put on two “Guo Zihao†crowns in Ninghai County, Ningbo City: the hometown of Chinese solid wood furniture craftsmen and the headquarters of China East China Solid Wood Furniture.
According to statistics, Ninghai people have established 3,000 large-scale furniture enterprises in the country, employing more than 100,000 people, with annual sales of 100 billion yuan. Only 10 national brands are in the traditional solid wood furniture field. The solid wood furniture produced by Ninghai furniture company accounts for 70% of the national solid wood furniture production.
“However, Ninghai’s local furniture industry has been faltering. At present, there are only 20 small enterprises in the county with a total sales of only 200 million yuan.†Chen Huanmiao, chairman of China (Ninghai) Furniture Industry Headquarters, said.
In recent years, Ninghai County has proposed a revitalization plan for the furniture industry, and implemented the “Industry Return Project†to attract foreign companies to return to Ninghai and to transform the “Ninghai People’s Economy†into “Ninghai Economyâ€.
To this end, the Ninghai County Government invested 1.5 billion yuan to set up a furniture industry headquarters in the early stage to build a development platform for Ninghai's foreign furniture entrepreneurs, to create a Ninghai solid wood furniture distribution center, and to make Ninghai a business card for the solid wood furniture market in East China.
According to reports, the Jinshan Shengning Solid Wood Furniture Distribution Center under the China (Ninghai) Furniture Industry Headquarters is a new type of commercial complex. It is planned to be fully utilized in 2017. By then, more than 150 headquarters enterprises will be accommodated in the office, and more than 400 merchants will settle in. Next, Ninghai County has set aside 3,000 acres to create a furniture industrial park, which is the industrial model of the former store and the factory.
The brand exhibition hall of China (Ninghai) Furniture Industry Headquarters, which opened on the same day, has nearly 20 solid wood furniture brands. Chen Huanmiao said that the solid wood furniture that will be stationed in the distribution center will adopt the O2O+F2M marketing model to allow consumers to directly connect with the factory and cut off all intermediate links to make consumers truly affordable.
The data shows that in 2015 China's furniture production value exceeded 2.4 trillion yuan, and increased at a rate of 22% per year.
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