Wooden door hardware industry supply and demand imbalance

In recent years, the size, influence and technological content of the wooden door hardware industry have been continuously improving. However, with more and more manufacturers, brands are blooming everywhere, the entire industry is in an imbalanced state where the production supply is far greater than the market demand, and the competition is fierce. .

What is even more worrying is that many manufacturers do not have innovative R&D capabilities and sustainable development strategies. They just blindly copy and copy. Their product processes and styles are almost identical. The homogenization of the entire market is very serious. The business model is very simple and traditional. Caused the hardware industry to enter the Red Sea market, entering the vicious competition of prices.

At present, the model of the hardware manufacturer operating the brand in the market is mainly divided into professional brand and system brand.

Professional brands generally refer to the production of more specialized factories to market their own core single products. The advantages of this brand are more professional production, high cost performance, rapid delivery, and strong research and innovation capabilities. However, the disadvantage is that the product line is relatively simple. The advantage product is easily weakened by copying and copying by peers. Moreover, in the dealer store, it can only occupy one wall to display, and the brand image is difficult to increase. Therefore, the overall competitiveness is not strong, and it is easy. Inundated in the market.

System brand generally refers to multi-category product portfolio brand, product line in addition to wooden door accessories, also covers the door lock, supporting engineering hardware, large handle, door control hardware and bathroom hardware accessories and other products. Such brands usually use specialty stores or store-in-shops as terminal sales forms, with prominent brand image, complete product mix, and mutual promotion of products, basically fulfilling customers' one-stop shopping needs, and can also solve the problem of multi-category products for engineering companies. The problem of the same brand purchasing has reduced the multiple procurement links of the dealers and maximized the benefits of the stores. At the same time, due to the huge product system plus the personality and connotation of the brand, it is difficult to be replicated by peers.

In the current stage of intense competition, wooden door hardware manufacturers can only make substantial progress in the industry by constantly enriching their product lines, upgrading their product processes and added value.