Ganxiu lighting investment market has unlimited potential

With the continuous advancement of modern lighting technology, the extensive use of new materials, new processes, and new technologies, as well as people's in-depth research on various lighting principles and their use environments, have broken through the traditional concept of simple lighting and lighting environment. It enriches the expressiveness and beautification of modern lighting and lighting to the lighting environment. Lighting companies are also booming. Third-rate enterprises make products, second-rate enterprises make brands, and first-class enterprises do culture. The continued development of any brand must rely on brand culture as a basis. Lighting brand products are easy to copy, but brand culture is not replicable. Therefore, in the process of brand development, brand culture is the key to building the core competitiveness of the brand. Because the brand is not only a trademark, the dry show lighting is based on the artistic and humanistic quality of life, plus the team's superior wisdom and excellence. Innovative imagination, Ganxiu Lighting, through its strong brand marketing strategy and unique operational model guidance, takes its own culture and product strength as the starting point to lead the new trend of lighting culture, is the brand thinking, is the brand concept .

Since its introduction to the market, the dry show lighting brand has entered a first-class realm in terms of products, brands and culture. With the perfect channel investment system, Ganxiu Lighting provides a value-for-money product for customers who pursue individuality and pursue fashion. It has won the favor of the majority of consumers across the country and the favor of franchisees. Then, let's take a look at how the dry show lighting brand is operating, how to reflect her core competitiveness through brand culture!

Ganxiu Lighting has formed a mature management and management system, unified the channel cooperation store, fashionable store design, professional staff training, and fully guarantee the profit of the partners, thus achieving a win-win situation between the company and the partners. The management has realized the network of e-commerce information, established a computer terminal network for management, production and sales, and realized internal resource sharing and network management.

In addition, in the choice of partners and store locations, Ganxiu lighting also has its own standard. Including how to open a store location, how to carry out store decoration, how to display goods, how to promote, how to deal with customer relationships, how to recruit people, how to carry out store promotion, etc. will carry out necessary and systematic training to achieve franchise distribution The win-win goal of the business. Nowadays, many lighting chain brands in China do not have a unified standard in the choice of shops. They aim to absorb as many franchisees as possible, which also leads to the high rate of dumping of some lighting brand chain stores. In the development of the lighting industry in the year, there are many people who have joined the lighting brand. However, if the brand is chosen carelessly, there is often a lack of scientific analysis on the location of the store. As a result, some shops may be closed in less than three months before the market opens. The lack of or even complete loss of competitiveness, and finally fell to the sadness of the broken people. Ganxiu Lighting has always adhered to the tenet of “big eyes and conscientious local cooperation and create a win-win situation”. It pays great attention to the source and puts a lot of human scientific analysis on the location of the franchise stores.

Products are the core of an enterprise branding. As far as the Chinese lighting market is concerned, the products of enterprises should be able to adapt to the cultural needs of Chinese characteristics or adapt to the development of domestic culture, truly integrate fashion and culture, and explore the formation of lighting culture with its own leading logo. Form the value concept of your own brand. In this regard, how is the dry show lighting done?

According to the current situation of the industry and the general trend of development, as well as the needs of consumers, Ganxiu Lighting has positioned itself as a lighting brand that pursues fashion and pursues individuality. In the research and development of products, Ganxiu Lighting has unparalleled advantages of other brands. There is no slight weakness in the price competition in the market. Ganxiu Lighting always adheres to the "win-win and mutual benefit" investment philosophy, pays great attention to the support of the franchisees, and relies on a strong marketing planning team to implement unified management and unified operation for the franchisees. In terms of products, because of the variety of lamps and accessories, the rapid renovation of styles, the emergence of new processes and new materials, and the lack of experience of dealers on the seasonal characteristics and trends of the industry, thus increasing their risk of product selection. And the risk of pressing goods. At the same time, the lighting industry chain is still in the development stage, and dealers lack good marketing experience. In order to reduce the business risks of franchisees, Ganxiu Lighting Headquarters will provide peer-to-peer training and support for each store.

Although China's lighting companies are developing rapidly, high-profile lighting brands are rare. How to make China's own lighting brands and occupy the hood in the fashion lighting market has become a common problem for many lighting companies. Now, Ganxiu Lighting is advancing towards the world's leading lighting companies with its unique and attractive brand culture.

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