Domestic hardware market capacity is increasing

China is the world’s largest hardware manufacturing center and is also the largest hardware consumer market. From the data point of view, the hardware industry has developed rapidly, and huge market cakes have been eaten by large and small businesses. Although there are a lot of hardware on the market today, the hardware market is not yet mature. Luo Baihui, secretary-general of the International Mould, Hardware and Plastics Industry Suppliers Association, stated that “on the one hand, brand awareness in hardware consumption is not strong, and on the other hand, it is not standardized in the hardware market.”

Luo Baihui said that currently on the market, home improvement consumers mostly choose products based on some advertisements. Most of them do not understand the types, materials and styles of hardware. Many rely on salespersons' mouths. In the consumption of hardware, because consumers do not understand the professional knowledge, and the difference between the hardware and the hardware itself can not be judged entirely by senses, for the difference in the variety of materials, professionals are difficult to distinguish, not to mention ordinary consumers .

Luo Baihui pointed out that the ever-increasing capacity of the hardware industry has spawned a large number of large and small hardware companies that have “brightly emerged” and are fighting each other, creating a mixed situation. Due to the low price of hardware in the market, most of the current production companies are mostly non-flowing and non-scaled. Some hardware products sold in small hardware stores in the local market have no qualifications for their companies, and the price is as low as a few yuan per piece or in a timely manner. Yuan, disrupted the formal hardware market.

In Luo Baihui's view, the hardware production process of this product is relatively simple, there is no much technical content; In addition, the degree of metallization style is quite high, the entire industry hardware is low, more than a dozen people can be produced, so also gave birth to the more The more hardware manufacturers come. In addition to some unqualified small workshops competing for market cakes, there are also some companies that originally produced other products actively involved. It is understood that the last two years, the home improvement company's upsurge of wind has also scraped the hardware field, some furniture, flooring companies due to intense competition and other reasons, have converted to enter the hardware industry, so that the new production of hardware production companies continue to increase.

On the whole, hardware companies are smaller in scale, less mechanized, employees' quality and production efficiency are relatively low, and product homogeneity is relatively serious. The competition in hardware industry is, in the final analysis, the competition of brands, the competition of channels, and the competition of after-sales services. Brands are the focus of consumers and the core of their survival and development. Tags: hardware industry, hardware market, brand development market, market capacity.