Since the Milan Furniture Fair was founded in 1961, no Chinese brand has ever entered the main exhibition hall. This is the first time around, and it is also the first time that Chinese furniture has landed in the main exhibition hall of Milan International Furniture!
The time was fixed at 11:00 AM on April 18th in Milan, and the sofa Milan International Strategic Conference was held in the main exhibition hall of Milan 18P-E01F06. At the meeting, the speech of Huang Huayi, Chairman of the left and right sofas, was full of emotion and pride.
â–³ left and right sofa chairman Huang Huakai speech
Mr. Che Jianfang, Vice Chairman of Hongxing Meikailong Furniture Group Co., Ltd., Executive Chairman of National Chamber of Industry and Furniture Furniture Decoration Industry Association, Mr. Zou Wenlong, Chairman of Jisheng Weibang, Executive Chairman of National Furniture Federation of Furniture Industry and Industry Zhang Chuanxi, Executive Vice President of Yuexing Home Furnishings Yang Ming, Liu Yunhua, Deputy Chairman of Chengdu Fusenmei Home Furnishings, Chen Baolong, Chairman of Nanjing Yonglong Furniture, Wang Peng, Director of Operation of Home Furnishings, Zhang Chengfeng, Chairman of the Board of Directors of Hong Kong Furniture Industry Association, Wang Dawei, Chairman of China Federation of Furniture Sellers, and Director of Fubao Sofa Long Huang Jinbao, NetEase Home Editor-in-Chief Hu Yanli, Xi'an Daming Palace Group Investment Director Wen Peng, Shunde Louvre Procurement Director Deng Xinruo, Xiying Men Investment Center General Manager Guo Zhongming, and Xie Branch Xi'an Branch General Manager Chen Yujun witnessed the presence of many industry leaders. This historic moment.
â–³ left and right sofa Milan International Strategic Conference site
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Break through Milan's main pavilion and let the world see
The 57th Milan International Furniture Fair, which has been held so far, can be called the “Olympic†event of the global furniture industry. As it leads the world in design and exhibits, it attracts more than 300,000 industry visitors every year.
With the growing prosperity of China’s national transport, Chinese design has grown rapidly in the wave of globalization. China's top designers and brands on the first line began to bring "China original" to the "International Milan Furniture Fair". In 2016, major domestic well-known furniture companies, including both left and right, have carried out large-scale attacks on Milan Creative Design Week. Despite this, Chinese furniture has always been outside the main exhibition hall of the Milan International Furniture Fair.
The reason is that, on the one hand, the transformation of “Made in China†to “Made in China†requires time and talent; on the other hand, because of trade protection, etc., the international mainstream market still has low price dumping on Chinese products, etc. Old label.
â–³ About 2016 "Bureau" to participate in Milan Creative Design Week
Today, as the first software brand in China, the left and right sofas successfully landed in the main exhibition hall of Milan International Furniture Exhibition and became the first Chinese furniture brand to enter the Milan Exhibition Hall. This is a breakthrough of the Chinese furniture industry in the world furniture industry. It has a landmark significance for the Chinese furniture industry.
With the international big names on the same stage, " China Quality " shines
Why can you compete with a big international player on the same stage?
——We must know that these exhibitors include Natuzzi, Caliatitalia, MOROSO, Bardi and other established furniture companies. They represent the most powerful international level in terms of manufacturing, design, research and development, and globalization.
Looking back and forth in the deepening of the furniture industry for 32 years, not only the industry standards for high-quality furniture have been established, it has brought healthy and comfortable happy life experiences to thousands of families, but it has also been accumulated in research and development and manufacturing, and it has become a strong “product forceâ€.
Comparable with the Italian manufacturing process and the R&D philosophy of Eastern Philosophy, the left and right sofas define the contemporary living room culture and lifestyle in China. This product build that integrates brand and culture allows the organizers to see the power of Eastern design.
"--Lunar month, is one of the highlights products around the sofa show in Milan." Month "is the ancient Chinese people's poetry and distant. People roundest moon brightest choice reunion day. About the" China Month "for the inspiration to create Modern and casual sofa with a warm and welcoming sense of style.It is not only simple in design, but also contains the unadorned gorgeousness and introvertedness that Chinese people admire, and it also presents an international design language and top craftsmanship in details.
"T" seat bag design makes the seat bag more spacious and distinctive, and it is comfortable to sit on. The design of the diamond detail on the handrail breaks the inherent restrictions and makes the whole sofa clever and three-dimensional; the active coffee table and the varied combination are like the month. Constantly changing shades, flexible design makes the sofa more practical.
It is the gradual strengthening of product strength, so that there is enough courage to land on the main exhibition hall of the Milan International Furniture Fair. Let the world see a splendid transformation from "Made in China" to "Made in China." Undoubtedly, the "product strength" has attracted a large number of exhibition attendants around the booth. This time around it is the title of "Chinese quality". This time around it is the "China Quality" endorsement.
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Involvement inside and outside, the rise of the internationalization of Chinese brands
In the current situation, the global economic ties will be closer. Following the pulse of the times, while leaning on its own products and dominating the domestic market, it is also advancing the “going out†strategy step by step, integrating the resources of the international household market, and strengthening the complementarity and connectivity of the domestic and international markets to achieve a global presence.
At the press conference, about Italy and Buddy announced that the two parties had reached a strategic partnership and signed a memorandum of cooperation. The two parties agreed that they will obtain the exclusive operation rights of Buddy in Greater China, and that Buddy will also become the sole agent in Europe. Both parties will maintain their brand names independently in the market of the other agents.
In 1961, the first Milan International Furniture Fair was held.
After a lapse of 57 years, there was finally a Chinese brand - about the products and voices appear in the furniture industry top festival. This is an affirmation of the right and left brands, and also a recognition of oriental culture.
In the turbulent evolution of the Eastern and Western cultures, the times were given new meaning by the creators. For over 30 years, the situation has changed and left and right has experienced the extraordinary course of “Made in China – Quality in China – Creation in Chinaâ€, and has continued to grow and prosper in the process. Based on the ingenuity of manufacturing and innovation driven, quality design with continuous iteration will gradually realize continuous upgrading from product output, brand output to cultural output.
Fangfei In April, the brand was stunning in Milan. Around the world will surely bring more warmth and joy to the world's more families...
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