"If the price of steel in the next three months is still at a low point, then it is not far from the overall collapse of the steel industry." Recently, a person in charge of a small and medium-sized steel enterprise in Tangshan said to reporters that the pressure on enterprises is now very high. And this pressure, not only from small and medium-sized steel companies, the days of those large steel companies are not good. According to public information, the main business income of Anshan Iron and Steel, Handan Iron and Steel, Valin Iron and Steel (3.10, 0.00, 0.00%) and other companies fell, among which, Angang's loss will exceed 2 billion yuan, while Guangzhou Iron and Steel (6.67,- 0.03, -0.45%) directly put on the hat of ST. Qunyi Securities expects that “this round of steel industry boom has a rapid downturn span of about 3-4 quartersâ€. In this context, since the New Year's Day this year, the China Iron and Steel Association has joined a number of governing units to submit a plan to save the city to the National Development and Reform Commission to reduce the risk of collapse in the industry due to the contradiction between supply and demand and high costs. However, on February 21, the insiders of the National Development and Reform Commission made it clear to reporters that there will be no specific rescue measures in the short term. Steel enterprises in the city's "dangerous season is not prosperous" facing the NDRC's "seeing death and not saving", steel enterprises can only find their own way out. On February 21, Zhongtian Iron and Steel, Shente Steel and Shagang cut the rebar prices in the second half of February by 150 yuan to 180 yuan/ton (including tax), and the price of rebar used for construction fell below mid-February. 4,000 yuan / ton, a new low in 16 months. Just as the domestic steel market was in a cloud of fog, on February 21, Hebei Iron and Steel (3.26, 0.00, 0.00%) unexpectedly raised the order price of rebar in late February by 170 yuan/ton. On the one hand, the price is adjusted back, but on the other hand, it is unexpectedly rising. Hebei Iron and Steel's price increase against the market is quickly defined as the market. Of course, Hebei Iron and Steel is not the only company that is in the market. It is reported that the key reason why Shagang's ex-factory price has been higher than that of its competitors is that it will adopt a "dark compensation" approach to its traders in January this year to increase its sales volume and return rate. Specifically, if the trader can put the payment into Shagang's account on February 25, then the loss that was previously caused by the low market price will be responsible for Shagang, thereby increasing the incentives for traders to purchase. In this regard, Everbright Securities (12.22, 0.12, 0.99%) believes that since the beginning of 2012, the price of sheet metal has been better than that of long products, and the price increase of the mainstream steel mills has shown a “warm and hot†market. . However, in essence, the ex-factory prices of mainstream steel mills in March have a distinctive "dangerous season". In short, the steel market downturn continues. It’s not a cold day. Since 2009, the steel industry has maintained a low profit operation, and the average sales profit rate has been below 3%. If the investment income is deducted, the steel industry has been losing money in the fourth quarter of last year, and many steel traders are also due to new real estate. The project is underdeveloped and the steel market is disheartened. There is no hope that the two ends will be turned over. "I am not optimistic about the steel market this year." Mr. Hu, who is doing steel trade in Tangshan, is a reporter. Similar to Mr. Hu's point of view, many traders are not optimistic about the steel price increase in Tangshan and Beijing. "In our opinion, it is good to stick this price until the beginning of March." A person from a steel company trading company in Tangshan said that although steel companies have raised prices, their daily shipments are decreasing. Equal to this price rise to yourself, and can not be recognized by the market. In fact, the North China steel market is entering the market in East China and South China since January this year, the priceless market has a haze. Mr. Wang, who has been doing sales for more than 20 years in Hebei Iron and Steel (formerly Tangshan Iron and Steel), told reporters that the company raised the ex-factory price and dispelled the enthusiasm of the traders because the order price and the spot price were very close, even upside down. Let them have no profit to earn. It is understood that in the fourth quarter of last year, Hebei Iron and Steel discussed the issue of reducing production and insuring prices, but now Hebei Iron and Steel is reorganized by many steel enterprises in the province, and individual enterprises are reluctant to perform the task of reducing production. Mr. Wang frankly said: "This is not a workshop stoppage, you can tide over the difficulties." Hualing Steel Secretary secret said on February 21, the company's production capacity will be adjusted according to market conditions, this year did indeed reduce production. However, more steel companies have chosen to adhere to it, and in order to start normal work, domestic steel companies have been able to make various strategies in the past six months. Because of the poor profitability for three consecutive years, the steel companies themselves can use limited funds, and some steel companies are difficult to support the operation of the company through bank loans, short-term securities lending and government subsidies. At present, real estate regulation and regulation and fixed asset investment are gradually shrinking, making the steel industry the most seriously affected related industry. According to statistics, real estate has accounted for 60% of China's steel consumption, while real estate regulation and control pressure is not reduced, steel demand It will be difficult to improve for a long time.
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