According to data from the China Industry Association, in the first quarter of 2015, the country produced 176.54 million tons of iron, a year-on-year decrease of 2.3%, and produced 20.1 million tons of crude steel, which was 1.7% lower than the same period of last year. The production of steel products (including duplicates) was 266.4 million tons, which was a year-on-year increase of 2.5. %, the rate of increase has dropped significantly. Under the background of persistently low prices, weak demand growth, and long-standing supply-demand conflict, most steel companies are still at the edge of losses. The transformation of e-commerce has become an effective way for domestic iron and steel enterprises to reverse the deficit. In addition to eliminating embarrassing information such as purchases and sales, supply and demand in the steel industry, e-commerce also brings innovation in sales channels to the steel industry.
Iron and steel electricity supplier melee, how traditional steel traders choose?
This year, Premier Li Keqiang put forward the "Internet +" action plan in his government work report. The transformation of e-commerce has become a wave of various industries, and the traditional steel industry has also accelerated the transformation of e-commerce. According to incomplete statistics, there are more than 200 iron and steel e-commerce companies in the country, including Lange Steel, Flying Valley, Steel Silver, and Steel World Net. At present, the iron and steel industry realizes 10% of the trade volume of the entire industry chain through online transactions, reaching a huge output value of 800 billion. The enormous development potential of steel and electricity suppliers has brought hope for traditional steel traders to get rid of market difficulties. What kind of steel e-commerce platform will traditional steel traders choose to get out of the predicament?
800 steel trade and trade alliances, only to have a strong steel trader
Lecong from the world of steel and the park 800 merchants to attack, spot resources integration, set up a large steel spot trading platform managed by steel traders themselves - the steel world network. Different from the pure third-party trading platform and the steel factory direct sales platform, this is the first domestic O2O online and offline steel trade platform in China. It provides online and offline integrated steel trade trading services and is one of the government’s key support projects. Its strength is evident.
Strength backing: super strong offline advantage:
1. The Lecong Steel World is the largest physical store in the country with a total area of ​​approximately 400 football fields. The total planned investment exceeds RMB 10 billion, and the total amount of steel trade exceeds 20 million tons.
2. World-class processing support, resident vehicle transportation team, with an annual processing capacity of 10 million tons and a storage capacity of 1.5 million tons; providing one-stop spot, processing, warehousing and transportation service chains for buyers;
3. Two-way 6-lane main road, two-way 4-lane road branch, and rapid cargo capacity;
4, mature transport network, east-west regional traffic interface, connecting Foshan, South-North through 325 National Road, Shunde Express connection to the second ring of Pearl, quickly reached the Pearl River Delta region, ultra-low logistics costs.
The Steel World Network is a steel e-commerce platform that has grown rapidly under the backing of such a powerful entity.
Strength advantage: perfect online resources and support
1, has the most complete and most online spot resources in the country: the total number of steel world network products exceed 76,003, over 100 kinds of specifications, ranked first in the same type of website. The website provides real business and spot information on the offline campus, including: all kinds of plates, profiles, pipes, plumbing fittings, stainless steel and so on.
2. The most advanced form of electric push, the first mobile O2O: steel world network combined with mobile Internet and GPS navigation technology, devaluation of the park's navigation. This is a technology that is uniquely adapted to the offline market. By scanning the QR code of a product or merchant, you can access the merchant product page and click the navigation key to navigate to the supplier store and provide convenience to buyers who are new to the park. . Steel World Online has simultaneously developed the website APP and WeChat mobile version. Buyers can directly download the APP to find the goods on the mobile phone, and can also join the official world of WeChat (gtsteel) in the steel world and enter the steel world mobile phone page through the WeChat port.
3. Mobile Wifi covers huge parks: Steel World has invested tens of millions and lays Wifi lines at various points in the park. It is expected to achieve Wifi coverage in the entire region by the end of 2015, making it easier for buyers coming to the park to experience quick online spot-ups and accuracy. Navigate to the spot merchant door. From the online website to the mobile phone to the offline campus, the steel world network has such unique advantages as steel and electricity providers.
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