How Flooring SMEs Stand Out from the Competition

In the past few years, with the rapid expansion of the real estate market, the floor industry has also benefited from it, driving the rapid development of the flooring industry. One after another, a new flooring company was born. However, in the past year or so, with the regulation of the national policy, the real estate market has cooled, and the flooring industry has also been waning.

Many small and medium-sized SMEs are constrained by the unfavorable effects of rising labor costs and rising raw material costs, and they have fought hard with the market competition of a strong big brand and a price war, resulting in a sharp drop in profits, and even losses and closures. Flooring SMEs want to stand out in the heated competition, the author gives the following suggestions, hoping to give floor SMEs a little inspiration:

Market focus on the floor of the small and medium-sized business executives do not always have the "dominant world" ambition, the idea is good, but to combine the company's resources and the status quo, there are willing to know what to do, we must know that "doing the right thing," rather than a chicken head is not To make Pteris, we must think of ways to first firmly occupy the regional or local market, accumulate thick and thin hair, wait until the company has the strength to slowly expand the scope of the market.

Paying attention to brand image packaging After all, brand is a key factor in determining consumer choice in the market. Flooring is an industry with low attention and high participation. If your product has no visibility, product quality is rough, the appearance of the product is obsolete and the company’s sales are outdated. Who wears "procrastinators", who dares to choose your product?

Focus on special customers marketing floor SMEs do not completely put energy and resources into the retail market, face-to-face competition with a strong brand, such a result can be imagined. Since SMEs in the floor are more regional brand names, they can use their local resources to invest more energy in special marketing for companies, institutions, and government agencies. After all, this is a strong brand in the market. His popularity is too high to be his shortcoming. Flooring SMEs should think more about the way out for special customer marketing. If you target your brand to special customer service and then take a series of marketing campaigns around specific customers, you may even have a sudden rise. This is not impossible.

Increased management assistance to dealers The lack of management of dealers is a common problem for many mid-floor SMEs. Enlarging the management of dealers and improving the enthusiasm of dealers can be considered two strategies: First, sales promotion for dealers, now Most of the small and medium-sized floor enterprises focus on the promotion of end-consumers, and if the cooperation of distributors is low, the effect will be greatly reduced. The management model of fast-moving consumer goods will be used to increase the sales of dealers, which can greatly improve the distribution. The enthusiasm of the business; the second is to consider the company's sales staff, directly assist the dealer's marketing, the dealer's management is directly incorporated into the company's management system, and the dealer as one for marketing.

Merchants need perseverance and patience. Nowadays, in addition to advertising and investment promotion, the most commonly used is the promotion of investment by the personnel in the flooring industry. The existing distributors in the flooring market have a mature brand of operating companies and they are new. Most of the investments of small and medium-sized enterprises on the floor are aimed at competing brands and their distributors' “third party”, so the difficulty is conceivable. Under such circumstances, the choices faced by many small and medium floor SMEs are to exit. In fact, if the merchants have a little patience and perseverance, the dealer is still very easy to "passionate and love you".