If you want to install a repair and buy a piece of furniture at home, you will definitely want to find a design plan online and pick a piece of furniture. Just tap the mouse and make a phone call, you can buy the home furnishing you want, it is very convenient. This is the convenience brought by e-commerce. Now many home furnishing manufacturers have started e-commerce. E-commerce is becoming more and more important in the home market sales.
The so-called e-commerce refers to the use of online platforms, buyers and sellers conduct various business activities without meeting, to achieve online shopping for consumers and online transactions between merchants. Different from the traditional sales method, e-commerce eliminates many intermediate links in product sales, and realizes the sale of commodities through network platforms and logistics transportation. Therefore, e-commerce has played a role in saving costs for merchants and expanding sales channels.
The survival of small and medium-sized home furnishing enterprises
At present, most of the sales model of the home furnishing industry is still based on channel sales. Manufacturers of household products establish sales networks of agents and distributors across the country through investment promotion. With this traditional sales model, manufacturers effectively pass product sales risks to product operators by recruiting agents and distributors. On the other hand, due to the continuous expansion of sales channels, the market competition for products has increased. In addition to competition with the same industry, there are competitions between different distributors of this product. With the continuous refinement of various home furnishing market channels, the market competition has become increasingly fierce. Many home furnishing manufacturers are trapped in the bottleneck where competition pressure is too great and sales channels are difficult to widen.
E-commerce has created a new channel for home sales. For example, some small and medium-sized enterprises that produce water purifiers mainly trade through e-commerce. At present, many domestic water purifier manufacturers have a very small scale and only a small assembly workshop. They have no ability to establish their own sales network in the country in a short period of time. Therefore, only through the broad platform of the Internet, online stores can be established on some e-commerce platforms, and product sales can be achieved through network promotion. In fact, this kind of e-commerce through online promotion, online store sales, supplemented by offline transactions is also the survival way of many small and medium-sized home furnishing enterprises.
Propaganda tool for large home furnishing companies
After a long period of development, some large-scale home furnishing enterprises have already established a complete sales network. The construction of channels is gradually completed in the process of enterprise growth. These large-scale home furnishing companies have a stable sales volume every year with a complete sales network.
Home textile giant Luolai Home Textiles has achieved annual sales of hundreds of millions of yuan with more than 2,000 stores in more than 500 large and medium cities across the country.
These large-scale home textile companies are investing in e-commerce, more of which is to promote the brand through the Internet. Promote brands through the Internet to increase product sales. They still rely more on the long-established channel network to sell their products. E-commerce is just a publicity tool for large-scale home furnishing enterprises, a tool for channel circulation.
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