Status: 80% of furniture companies are transforming soft furniture
Recently, the reporter saw at the Harbin International Furniture Fair that although more than 2,000 booths were sold out by exhibitors, most of the companies that came to the exhibition were "self-family", and 80% of the exhibition halls were sofas, mattresses, etc. Software furniture occupies, traditional wooden furniture has become a supporting role, and pure solid wood furniture is rare. Due to the low level of furniture exhibited throughout the exhibition, although buyers are endless, most of them are provincial distributors, and foreign distributors are not interested.
Reporters visited major furniture stores in Kazakhstan and found that high-end furniture stores can hardly see the furniture in this province, and the market has been occupied by new styles and exquisite workmanship. According to the bosses of some real estate furniture companies in this province, because wooden furniture in our province can't compete with other provinces in terms of price and style, 80% of furniture manufacturers have transformed the production of soft furniture such as sofas and mattresses with relatively simple production processes. , But the profit is meager.
Problem: Weak innovation ability and backward business philosophy
The reporter learned in the interview that at present, there are nearly 2,000 furniture manufacturing enterprises of all sizes in our province. In 2009, they produced a total of more than 4 million pieces. The furniture industry has more than 80,000 employees and a furniture store area of ​​2 million square meters. , Basically formed a furniture manufacturing group led by Harbin, Qiqihar, Jiamusi, Yichun, Qitaihe five cities and surrounding areas, and formed a group of well-known brands led by Futaba, Huahe, Guangming, etc.
According to Zhao Guoqi, chairman of the Heilongjiang Furniture Association, our province's furniture industry once occupied an important position in the national furniture market due to its advantages of abundant raw material resources, convenient export of long borders, and sufficient labor resources for general workers. However, with the gradual growth of southern enterprises, the advantages of our province's furniture manufacturing industry have gradually weakened, and certain weaknesses have also been exposed. For example, the polarization of enterprises is serious. As a large furniture province with thousands of furniture companies, our province can really be familiar with it. There are only a handful of local brands, and there are few large brands that can occupy a place in the national and international markets. Most furniture companies are still in the production stage of small workshops. The scale of production is small and the efficiency is low. In addition, enterprise management is relatively backward, labor productivity is low, the competitiveness of panel products is not strong, and the industrial chain is not perfect enough. It also restricts the development of the furniture industry in our province.
The way out: playing the "environmental protection" brand and reshaping the "solid wood wind"
At present, as Heilongjiang furniture companies join the national competition and many well-known furniture brands in the south vigorously "go north", our province's furniture industry has been strongly impacted. Last year, our province's furniture production ranked only 16 in the country, and its sales share in the domestic market only Only a few percent.
Chairman Zhao Guoqi said that although the furniture industry in our province is in crisis, it also faces new opportunities. As consumers' environmental awareness is strengthened, the market share of solid wood furniture will gradually expand. Many solid wood furniture companies in our province have experienced decades of development, have accumulated rich solid wood furniture manufacturing experience, and have trained a large number of skilled craftsmen and management talents. Solid wood furniture is the advantage of Heilongjiang furniture enterprises, which is unique in the country, so it strengthens its advantages. Through the deep research and development of solid wood, it constantly develops higher value-added solid wood furniture and creates Heilongjiang furniture brand. Just like Guangdong furniture when you mention panel furniture, you should think of Heilongjiang furniture when you mention solid wood furniture.
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The HDT Vicat softening point apparatus is a testing instrument used to determine the softening point of a material. It is commonly used in the plastics industry to evaluate the heat resistance and thermal stability of polymers.
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