(One) Â Â Â Â Â Â Â Â Â Â Â Â The brand effect of the exhibition is increasingly prominent.
   Exhibitors are branded. The number of exhibitors at this exhibition has increased significantly compared with previous ones. 80% of Chengdu-made brands and dozens of CCTV branded furniture companies have all participated in the show, especially Singapore, France, Germany, Italy and other countries at this exhibition The strong attack reflects the international influence of Chengdu Furniture Fair.
   New products and new technologies are brilliant. Many manufacturers participating in the exhibition have come up with various patented products independently developed and designed, and a series of novel and unique high-tech and high-tech furniture have appeared one after another. Throughout all products, either fashionable, classical, luxurious, or country-ready, following the pace of modern life, we develop and design more practical and advanced furniture for users. Give buyers and distributors more choices. While paying attention to novel styles, companies at this exhibition have also put great efforts on product environmental protection. Many companies are the first to launch low-carbon furniture and successfully injected green technology into Chengdu furniture. For example, Pioneer Furniture Factory breaks through traditional craftsmanship, adopts the German vacuum film technology for the first time in the country, and the developed series of products meet the European authoritative testing standards to fully protect the health of users. In addition to satisfying the traditional functions of sofas, sofas can also play an environmentally friendly role in indoor air purification. These new products have added new perspectives and new focus to this exhibition, which has attracted various media to report, breaking the limitations of previous furniture exhibitions with low technological level;
The booth design is unique. The establishment of a brand is inseparable from publicity and promotion, and the maintenance of the brand is particularly important. In today's brand marketing era, companies are more aware of the truth. In this year's exhibitors, booth construction and display products are placed in the same position, and the average decoration cost is more than 400,000 .
The endorsement of corporate brand stars has laid a solid foundation for the development of corporate branding. At this exhibition, Li Jiaxin, Zhou Haimei, Chen Baoguo, Jiang Wenli, Yu Rongguang and other corporate brand spokespersons came to the exhibition site and witnessed Chengdu Furniture together with the participating national furniture industry buyers Exhibition and the ten-year glory and achievements of Chengdu furniture industry.
(two) Â Â Â Â Â Â Â Â Â Â Â Â Humanized exhibition planning and service, create a harmonious trading environment.
   On the basis of the successful holding of the previous ten sessions, this exhibition has more complete service functions and more reasonable planning of the exhibition area;
One is to implement a professional branch according to the characteristics and crafts of the exhibits. The furniture pavilion brings together panel furniture, solid wood furniture, upholstered furniture, living room furniture, steel-wood furniture, and home accessories; the independent planning of the woodworking machinery pavilion and the full set of channels greatly facilitate the exhibitors' presentations and negotiations; independent and eye-catching The instruction system and reasonable exhibition layout make it easier for merchants to display and buyers to visit.
Second, the service function of the exhibition venue is becoming more and more perfect. The outdoor advertising is orderly, the instruction system is clear and clear, the renewal office is in order, and all supporting activities are in order; at the same time, in view of the difficulty of eating during the exhibition last year, this exhibition specifically set up a catering area and a rest area behind each exhibition hall. At the same time, a number of catering companies were introduced, and the quality and price were strictly controlled by the Health Bureau, which brought the conference work to a new level.
The third is the introduction of China Mobile 12580 , Chengdu Tonghe Exhibition Ferry Car to make the exhibition service more humanized and convenient. This year, Chengdu Furniture Fair introduced the mobile 12580 information query service into the exhibition service for the first time . Visitors only need to dial 12580 to inquire about relevant information of this furniture exhibition. Through manual inquiry service, directly report " Chengdu Furniture Exhibition " , you can provide information about the holding time, location, event theme, exhibitors, booth distribution and other information of this furniture exhibition. The consulting service also includes information about the transportation routes, parking spaces, surrounding restaurants, and accommodation related to the exhibition, which greatly facilitates the participants. Chengdu Furniture Fair is the first exhibition in the country to establish a cooperative relationship with a consulting service platform. It is also another measure for Chengdu Furniture Fair to improve exhibition services and improve exhibition quality. Not only can you get the exhibition information anytime, anywhere, but also replace the previous model of full-time staff, greatly improving the quality and efficiency of consultation.
The standardized on-site management has created a harmonious and strong negotiation atmosphere, which has become the success of the current furniture exhibition, and has been unanimously praised by the majority of exhibitors and buyers.
(3) Integrate media resources to expand propaganda, CCTV media help, and increase the influence of the furniture exhibition
In order to show the strong strength of local furniture and the overall brand image to domestic and foreign furniture professionals, this exhibition will continue to be strong with "Chengdu Daily", "Chengdu Commercial Daily", "Ju Weekly", multiple TV stations, Sina, etc. In addition to media cooperation, CCTV Media's participation in Chengdu Furniture Fair has undoubtedly become a breakthrough; from CCTV Media to local media to professional media, Chengdu Furniture Fair and Chengdu furniture enterprise brand promotion activities. Further integrate media resources to carry out all-round media strong propaganda, expand the influence of Chengdu Furniture Fair and regional brands, and make the Chengdu furniture industry continue to grow bigger and stronger.
(4) Do a good job in supporting services to drive the overall development and improvement of the industry
   In order to better complete the extended services of the furniture exhibition, it will drive the overall development and promotion of the furniture industry faster, accelerate the development of the furniture industry cluster, better implement urban-rural co-ordination, and achieve "three concentrations". During the exhibition, it launched a global furniture and building materials CBD project with a total planned area of 3,000 acres and a construction area of more than 6 million square meters , developed by Chengdu Xiangjiang Furniture Industry Investment and Development Co., Ltd. , which integrates a global furniture and building materials procurement center and a global exhibition and sales center. , The headquarters of flagship brand marketing, furniture design R & D center, logistics service platform, e-commerce platform, financial service platform, quality monitoring platform, cultural creativity platform, talent training center and other 13 major functional areas. After the completion, it can basically provide 50,000 jobs, and can meet more than 3,000 enterprises to settle in, introduce more than 600 global famous brands, and nearly 100 major stores in the world, thus creating a marketing integrated New business platform. Received high attention from the furniture industry at home and abroad. For more furniture information , go to http://news.gojiaju.com/
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