Hardware industry closely follows the 12th Five-Year Plan

In recent years, with the vigorous development of the domestic cabinet and bathroom hardware industry, most companies have begun to pay attention to the vast domestic market. At present, export-to-domestic sales have become the focus of corporate strategic development. According to customs statistics, the total import and export volume of China's hardware industry reached US$74.923 billion in 2010, a year-on-year increase of 30.1%. Among them, total exports amounted to US$57.51 billion, an increase of 31.4% year-on-year, and imports totaled US$17.412 billion, a year-on-year increase of 26%. In the low point of development, the association guided the industry to adjust its tactics, speed up the transformation and structural adjustment, and shifted from exporting to domestic trade and trading both domestically and internationally, and both domestic and foreign markets paid equal attention and continued to open up the domestic market. This positive effect has led to significant results, led to a comprehensive rebound in the hardware industry, in particular, showing an explosive growth in the domestic market, achieving a 27% rapid growth in the industry.

Although China's hardware industry achieved good results in 2010, the 12th Five-Year Plan put forward higher requirements for the industry. The country puts forward the transformation of industries to low-carbon environmental protection, and the core of industrial transformation is upgrading, which is moving from the current situation to a higher-level industrial model. According to Luo Baihui, head of the International Mould and Metals and Plastics Industry Suppliers Association, in the recent period, the domestic cabinet and bathroom hardware industries have flourished, and most companies have begun to pay attention to the broad domestic market trend. Export to domestic sales has become the focus of corporate strategic development. . Home hardware companies are deeply aware of this. In the future, our goal is to deeply intervene in the domestic high-end market. We are already doing research. A hardware manufacturer that has been making OEM production for a long time believes that due to long-term export abroad or for foreign investment, many domestic companies are very strong in product quality. The key lies in changing the previous practices of heavy production and light brands, and strengthening brand management capabilities and corporate image strategic awareness. This will surely achieve its due market position.