Hardware independent innovation to achieve industry gorgeous turn

The 11-year-old China International Hardware Exhibition has provided the hardware industry with a wonderful stage for exhibition. The strength of the hardware industry has become a strong backing for the hardware exhibition.

If 10 years is a summary, then this year's China International Hardware Show has embarked on a new starting point, entering the 11th year. In the past 10 years, with the rise of China’s hardware industry, China International Hardware Show has now become the second largest exhibition in the global hardware industry. Shi Lanlan, executive vice president of the China Hardware Products Association, said that the hardware exhibition provided a wonderful stage for the hardware industry, and the powerful hardware industry became the strong backing for the hardware exhibition to achieve “never end”.

Hardware independent innovation to achieve gorgeous turn

In 2010, the haze of the international financial crisis still shrouded the global hardware industry. The shrinking international market demand has caused a heavy blow to the global hardware industry. However, the Chinese hardware market took the lead to recover, and the entire industry showed a recovery growth. According to customs statistics, in 2010, the total import and export volume of the industry reached USD 74.923 billion, an increase of 30.1% over the same period of last year.

Shi Lanlan told the author that in the low point of development, China National Hardware Products Association guided the whole industry to adjust its tactics, speed up the transformation and structural adjustment, and shifted from exporting to “walking at the same time in both domestic trade and foreign trade and paying equal attention to both domestic and foreign markets”. , continue to open up the domestic market. This positive and effective action has achieved remarkable results, triggering a full rebound in the hardware industry, especially the explosive growth in domestic sales.

Jiangsu Hongbao (13.39, 0.00, 0.00%) is a living example. Jiangsu Hongbao Hardware Co., Ltd. is a company that manufactures tool hardware. There are many types of pliers, wrenches, carpentry tools, cutlery knives, various scissors and forgings. The company has the right to import and export, more than 90% of tool hardware products are exported by OEM, and the export of clamp products accounts for over 10% of domestic similar products.

The sudden international financial crisis revealed the drawbacks of the traditional development methods of the company and also strengthened the determination of Hongbao to establish its own brand. The abandonment of the brand tool hardware OEM model, another way to create its own brand, adjust the internal and foreign trade ratios, and become the domestic and international market walking on two legs is Hongbao's only way out of the international financial crisis.

Hongbao found that the demand for kitchen tools, tools and horticultural products for hardware tools and household life products is very high. China's mid-to-high end fashion home furnishing market has huge room for development. In the process of OEM production for well-known overseas customers over the years, Hongbao has equipped with a set of good manufacturing equipment and testing equipment, and has trained a team that can develop and control the quality strictly.

In September 2008, Hongbao began preparations for “Home and Life”. The company accelerated the development and design of new products and incorporated modern and stylish home life elements into its hardware products. In April 2009, “Home-Life”, which was independently researched and developed and had completely independent intellectual property rights, was launched. It has received enthusiastic response and soon became a well-known brand for domestic and foreign fashion household items. Hongbao Hardware also began to gradually adjust its internal and foreign trade ratios. From the past pure export to domestic and international markets, it marked that Hongbao has taken a solid step in the journey from "Made in China" to "Created in China."

The intensive cultivation of hardware will make a big difference

For a long time, the hardware industry has given people the impression of "hardware." Today, this "hardware" has been given the "intensive farming" mission.

Shi Xiaolan said that the country proposes that the industry transition to low-carbon environmental protection, but how to make specific changes requires the industry and the company to carry out in-depth thinking and deep-seated changes in light of their own conditions. Transformation is not a change of career, not from the current production area to other production areas. In fact, the core of industrial transformation is upgrading, which is moving from the current situation to a higher level industrial model. Therefore, according to the trend of the “Twelfth Five-Year Plan” and the requirements of the national industrial policy, the China National Hardware Association has extracted five major changes in the hardware industry during the “Twelfth Five-Year Plan” period.

The first change is the transition from extensive to intensive. Change the original status of small, multiple, weak and scattered industries, improve product processing capabilities, upgrade manufacturing equipment and processes, create brands, and take an intensive development path.

In the past 15 years of development, the hardware industry has basically taken the extensive development path. High-pollution, low-level, repeated labor, low-end product surpluses, and high-end product shortages have always existed, which not only caused waste of resources, The destruction of the environment also constrains its own development. Today, this growth model has come to an end.

The second is the shift from labor-intensive to technology-intensive. At present, there are a wide variety of architectural hardware products, each with its own characteristics, and it is hoped that it will become more technologically intensive and there is still much room for improvement. As international high-end products continue to enter the domestic market, it will be difficult to increase the technological content in the future market. Nowadays, the environment at home and abroad has undergone great changes, and companies are facing the pressure of technological upgrading, the high degree of foreign dependence, and the increasing pressure of trade friction. Therefore, from labor-intensive to technology-intensive, it is necessary for the future development of the industry. .

The third is the transformation of quantitative expansion into qualitative improvement. In 2010, the import value of construction hardware was US$4.99 billion, an increase of nearly 30% year-on-year. It can be seen that the market equivalent to more than 300 billion yuan has been occupied by foreign brands. This aspect shows that consumers not only have high demand for high-end products, but also increase year by year. On the other hand, it also shows that domestic brands are not enough to meet the needs of this part of the market, and quality improvement needs to be realized.

The fourth is low cost, low price, high value-added, and high profitability. At present, the construction hardware industry still has the current situation of low-price competition among peers and disrupts the industry. This kind of competition is completely a kind of harm to the industry, and the final result can only be lost. Shi Lanlan said that the positive example is the hood industry and there has been no price war until now. The tradition of this industry has always been to compete in technology, starting with the connotation and added value of the product itself to gain the favor of the market and maintaining an orderly and healthy ecological environment for the industry. The leading companies in the hood industry are Fang Tai, the boss, and Shuaikang, and these new brands are basically not price cuts. After more than 10 years of development, the hood industry has maintained a healthy development trend, and has laid a solid foundation for future product and technology advancement.

The fifth is based on the export of OEM-based self-owned brands. Paying attention to the domestic market is not abandoning the international market. Walking on two legs means that the domestic and foreign markets are both concurrent and parallel. "But as the key enterprise in the industry, if you want to be a 100-year-old company, the OEM can end up." Shi Xiaolan explained that the OEM will always receive order, production, and delivery at three points, for the domestic market, Standards and trends are ignorant. This type of industry model that completely adheres to each other is actually very dangerous and passive. Once customers change, companies are likely to fall into a complete crisis. Therefore, if you want to continue to improve products, companies, and long-term development, you must grasp the initiative of the brand and embark on a solid road to independent brands.

Shi Lanlan told the author that in September in Shanghai, the industry’s best brands, latest products, and most prominent innovations will be displayed in front of global consumers. The 11th China International Hardware Show will light up the new hardware industry. journey of.