Since 2010, China's fastener industry has withstood the violent impact of the financial crisis, and the industry has achieved impressive results. Facts have proved that fastener enterprises without a sense of crisis will not be competitive. Fastener enterprises must have a sense of crisis at all times. Every victory over a crisis means that the company has been upgraded or transformed.
Fastener companies face competition every day. Every company wants to enhance its competitiveness. When people talk about corporate competitiveness in the past, they usually only consider the conventional competitive factors: market, users, competitors, and technical level. Policy and legal environment, etc., rarely consider innovation as a factor, but now "product innovation" is increasingly valued by fastener companies.
Product Innovation. Improving, improving or creating products to further meet customer needs or open up new markets is the first choice for today's businesses. Product innovation can be divided into new product innovation and improved product innovation. New product innovations refer to significant changes in product use and its principles. Improving product innovation refers to the functional expansion and technical improvement of existing products based on market needs without major changes in technical principles. The dynamic mechanism of new product innovation is both technologically advanced and demand-driven. The dynamic mechanism for improving product innovation is generally demand-driven. Demand pull type, namely: market demand → concept → research and development → production → put into the market.
Product innovation stems from market demand, which stems from market demand for product technology, that is, technology innovation activities take market demand as the starting point, clarifies the research direction of product technology, and creates marketable products suitable for this demand through technological innovation activities. Make market demand meet. In the real enterprise, product innovation is always in the two-dimensional technology and demand. According to the characteristics of the industry and the company, the market demand is matched with the technical ability of the enterprise, and the best combination point of risk and return is sought. The power of product innovation is fundamentally the result of the combination of technology advancement and demand pull.
With the continuous appreciation of the renminbi and changes in various economic environments, China's fastener companies have to face the competition and challenges of multinational companies and lower-cost emerging markets, and the provision of higher value-added products and services is imperative. Row. However, at present, simple investment has made it difficult to develop a product that can be adapted to the market, to develop power for product innovation, to develop advantages for product innovation, to develop resources for product innovation, and to develop space for product innovation. Therefore, product innovation requires many aspects of fastener enterprise cultivation, and enterprises still have a long way to go.
Product innovation is closely related to product standards. Some fastener companies participate in the revision of national standards, enhance their corporate image, increase the visibility of companies involved in the formulation of national standards, and improve market competitiveness, which has won the right to speak in the market.
Now that the future of the fastener industry is good, we can even get it. Because the standards of this industry are becoming clearer and more standardized. We are pleased to see that the basic standards led by the National Fastener Standardization Technical Committee have issued new standards every year. A large number of fastener standards and related standards will be released this year and will be implemented in 2011.
At the beginning of the new year, the standards of the fastener industry have been extensively revised and published. The news is constantly coming, and we are looking forward to it. We firmly believe that the fastener industry's past achievements, product innovation and product standards are closely related, scientific concepts and solid footsteps will surely lead our country's fastener industry to the international advanced level.
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