E-commerce leads Yongkang traditional hardware manufacturing "Butterfly"

“In the first half of the year, our company's network sales increased by about 30%, relying on online sales to support the development of physical manufacturing.” Recalling the company's e-commerce road, the head of Yongkang Longsheng Industry and Trade Co., Ltd. Shi Manager was full of emotion .
Five years ago, the real economy encountered Waterloo. As a traditional manufacturing enterprise specializing in the production of balance cars, it is no longer feasible to walk under the “one-legged” line, which is far from meeting the development needs of enterprises. In this situation, the company took advantage of its own products, set up an e-commerce team, and opened the “Dragonfly Flagship Store” in Tmall. Today, Longsheng Company concentrates on online sales, grasps product quality and technological innovation, and e-commerce sales are advancing by leaps and bounds.
Traditional sales channels have long been unable to meet the future development needs of enterprises. To achieve rapid development, enterprises must transform themselves. Like Longyan, more and more Yongkang companies or individuals have entered the era of "Internet +". According to incomplete statistics, the e-commerce application rate of manufacturing enterprises in Yongkang local regulations is 70%, and the e-commerce application rate of traditional commercial circulation enterprises above the quota is 65%. The e-commerce team has continued to grow, leading the transformation and upgrading of Yongkang's traditional industries and leading the “die change” of Yongkang's traditional hardware manufacturing industry.
According to the data monitored by Zhejiang E-commerce Big Data Research Base, in the first half of 2017, Yongkang's online retail sales grew steadily, accumulating a total online retail sales of 25.762 billion yuan, ranking 2nd in Jinhua counties (cities, districts), ranking in the province. Fifth, an increase of 33.41%.
As of the end of June 2017, Yongkang had a total of 42,700 active online retail online stores on key third-party e-commerce platforms, equivalent to 59.11% of the total number of registered retail online stores; the total number of active online retail online stores in Jinhua counties ( City, district) ranked 2nd, the province ranked 4th.
Lukangqing, director of the Yongkang Municipal Bureau of Commerce, said that the bureau is taking multiple measures to improve policies, optimize services, build platforms, promote transformation through e-commerce, promote e-commerce, and strive to rely on the solid foundation of hardware manufacturing to make e-commerce a hardware The new industry has taken off with powerful wings.

E-commerce industry cluster

Leading the transformation and upgrading of traditional manufacturing industry yesterday, the reporter learned from the Yongkang Municipal Bureau of Commerce that the e-commerce gathering area of ​​Yongkang Convention and Exhibition Center has been rated as a 3A-level e-commerce industrial base. Zhejiang Hongwei E-Commerce Park and Yongkang City Headquarters Center are actively Apply for the 4A-level e-commerce industrial base in Zhejiang Province.
“The resources of health and leisure sports industry in Yongkang and surrounding areas provide us with a good support point. We make full use of the advantages of e-commerce coverage to form an integrated supply chain for online health industry, and build fitness equipment research and development, massage and health care, etc. Multi-channel and multi-variety health product platform.” Yongkang Pengxun Technology Co., Ltd. is one of the enterprises of Hongwei E-Commerce Park. The person in charge of the company, Huang Peng, is full of confidence in building an integrated online health industry platform.
According to reports, in support of youth entrepreneurship, Hongwei Supply Chain Co., Ltd., in addition to providing 100 free entry stations in the E-Commerce Pioneer Park, also provides a one-stop service for the merchants to collect, supply and inspect the goods. Cloud warehousing, as well as “cross-border port” and “e-commerce incubator park”. “Hongwei E-Commerce Park also founded the “Qing Chuang Workshop”, which aims to build a platform for youth entrepreneurship and lay the foundation for the entire 'Qing Chuang' atmosphere.” Lv Huifang, Executive Vice President of Hongwei Supply Chain Co., Ltd. introduced, “Qing Chuang Workshop” While attracting a large number of young entrepreneurs, it also spawned new jobs, such as mobile APP software development, maintenance, management and so on. The entire venture park has also derived different formats, including e-commerce, integrity services, express delivery companies, design art, photography, computer office equipment maintenance and other ancillary services.
In response to the trading characteristics of hardware products, China Science and Technology Hardware City Group strives to build an e-commerce gathering area. Today, the exhibition center e-commerce gathering area has attracted thousands of enterprises to settle in, providing tens of thousands of high-quality hardware products in real time, and developing professional processes and service systems for hardware product features, equipped with a professional sales team. Give full play to the network advantage of the hardware market of the Hardware City Group and broaden the development space of the hardware industry operators and enterprises.
Similar to the hardware city e-commerce platform, Yongkang City Headquarters Center has also become an e-commerce gathering area. According to reports, the current headquarters center 1~3 has been built and completed investment, attracting more than 10,000 employees from more than 600 enterprises. Among them, more than 30% are e-commerce companies. Around the e-commerce theme, the headquarters center will open a headquarters forum every month, attracting hundreds of companies to participate.
"At present, Yongkang's e-commerce industry is developed and has a relatively solid foundation. However, compared with Hangzhou and other regions, Yongkang e-commerce development is decentralized, enhancing the agglomeration effect, creating a demonstration highland for the e-commerce industry base, and forming an electric business corridor. It is imperative. The relevant person in charge of the Yongkang Municipal Bureau of Commerce introduced that the bureau will take measures to promote the formation of agglomeration effects, optimize infrastructure and supporting services, and promote e-commerce through planning, policy support and service support. Construction of agglomeration area; actively integrate resources, promote the perfect development of e-commerce public service centers and platforms; match and bridge, foster and support leading e-commerce leading enterprises, promote the Internetization process of hardware manufacturing, and encourage foreign trade enterprises to carry out cross-border e-commerce business.
In the next step, Yongkang will also create a new e-commerce featured product gathering area and offline experience hall, strengthen Yongkang enterprise electric merchant training, and guide the transformation of traditional manufacturing “touching the net”.

Rural e-commerce

Open the road of agricultural and sideline products "into the city", talking about Weifeng two heads, I think Yongkang people are no strangers.
As the earliest “touching the net” Yongkang agricultural and sideline products company, by September this year, Weifeng Tmall flagship store has been online for 3 years. With this opportunity, Yang Li, the head of Zhejiang Weifeng Meat Food Co., Ltd., re-decorated Tmall.
“Since the launch of the Tmall flagship store in September 2014, the sales performance of Weifeng Meat Food has been growing steadily.” Yang Li said that at present, Weifeng has cooperated with online sales platforms such as Tmall and Hippo to sell fresh produce. As well as snack foods, online sales have exceeded 30%. “This is a very difficult proportion. Fresh food still has certain limitations in terms of logistics and consumption concepts. Nearly one-third of fresh food can be sold online, which has greatly expanded the sales channels of agricultural products.”
Yongkang agricultural and sideline products have opened the road to “going into the city”, and the e-commerce platform has achieved remarkable results. In addition, during the centralized listing of Yucheng City last year, the former warehouse town Weizhe Farm and the business and postal departments jointly launched the rural e-commerce “10,000 kg of agricultural products into the city” and “舜城糯芋” project. Through e-commerce distribution, it opened a new sales channel for farmers, pushing the former warehouse to a larger market.
In the morning, I harvested it from the ground and put it on the table at night. I took the “Internet +” express train, and let the consumers in the province and the whole country take the first time. Li Weizhe, head of Yongzhe Weizhe Farm, said that e-commerce distribution is a new attempt in the sales of agricultural products, which not only broadens the sales channels of products, but also promotes the beautiful city to consumers and promotes beautiful rural tourism. The tourism of the Yucheng plate has developed rapidly. Li Weizhe's farm has more than 1,000 acres. In addition to rice, wheat, rape and other crops, it also adds purple rice and red brown rice. "In the future, we can let the featured agricultural products 'go out' and expand the scope of sales through the Internet channel so that more consumers can understand us and understand the city."
Today, Yongkang Business Bureau is encouraging farmers to use the "Internet +" thinking to change the way of agricultural production and management, and to infiltrate mobile Internet, big data, and intelligent technology into agriculture, and cultivate new industries such as bio-agriculture, smart agriculture, and precision agriculture. Accelerate the construction of a smart agricultural cloud platform, smooth the online and offline marketing channels of agricultural products, and open up new avenues for rural economic development.
Since the implementation of the “E-commerce into Wancun” project, Yongkang has now achieved full coverage of the rural e-commerce basic network, and its service functions are basically complete, opening up the channels for agricultural and sideline products “going into the city” and consumer goods “going to the countryside”. Up to now, Yongkang has built 420 village postal stations and 378 harvest stations, and opened the “last mile” of rural e-commerce services. In the next step, Yongkang will build Jingdong·China Specialties·Yongkang Pavilion, fully display the agricultural and sideline products of Yongkang brand, and promote the development of “sixth industry”, smart agriculture and beautiful rural construction in rural areas.

Cross-border e-commerce

Preemptive machine to welcome new opportunities Recently, the reporter saw in the "2016 China Cross-border E-commerce Entrepreneurship 25 Best Counties (City)" list published by the Ali Research Institute, Yongkang ranked second.
In recent years, the Yongkang e-commerce industry has flourished, and the transaction volume has been ranked in the forefront of the country for several consecutive years. At the same time, cross-border e-commerce has become an emerging blue ocean in the economic situation where traditional foreign trade exports have gradually slowed down.
At present, Yongkang's “overseas warehouse” construction has covered the United States, Australia, Germany, Spain, Russia and other countries and regions. Each cross-border e-commerce enterprise combines its own characteristics and explores the construction of “overseas warehouse” by self-construction, joint construction and leasing, laying a good foundation for the development of cross-border e-commerce in Yongkang.
"We are actively building the company's own 'overseas warehouse' in the United States and Canada to further strengthen cooperation with local businesses." Huang Xiaohua, head of Zhejiang Dabang Power Tools Co., Ltd., told reporters that the company produces garden tools in the United States. Canada and other countries and regions are very popular, directly docking large supermarkets. "Building an 'overseas warehouse' can save a lot of logistics costs and have a positive effect on the company's development of cross-border e-commerce."
Yongkang has more and more foreign companies smelling the business opportunities of cross-border e-commerce, and has opened the company's "overseas warehouses". Jinhao, the person in charge of Yongkang Coole Technology Co., told the reporter that the company has been involved in the cross-border e-commerce field for nearly one year, directly connecting the chain with foreign secondary distributors, and taking advantage of the advantages of thermos cups, fitness equipment and electric recreational vehicles. Products are delivered to overseas markets such as the United States, South Korea, and Singapore. In the first few months, the cross-border turnover of Cooler has exceeded US$5 million, and the cross-border e-commerce business has become increasingly stable.
As the first batch of cross-border e-commerce development pilots of industrial clusters in the province, Lu Liuqing said that Yongkang cross-border e-commerce development will usher in new opportunities, effectively lead the transformation and upgrading of foreign trade economy, promote the hardware industry cluster of Yongkang to expand the international market and enhance the creation of independent brands. To enhance the international competitiveness of Yongkang Hardware and seize the opportunities for development.

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