China's ceramics want to be masculine world to create a good "word of mouth" is indispensable

After a few years of rapid development of ceramic sanitary wares, competition has become more intense due to the rapid growth in the number of companies. Recently, with the tightening of the real estate market and the EU's anti-dumping of ceramics to China this year, the development of ceramic sanitary wares has become even more difficult. The current situation in the ceramic sanitary ware industry is unavoidably worrying. How can ceramic companies conduct effective competition to promote the development of the industry?

Analysis of the domestic ceramic sanitary industry professionals are well aware that most of the foreign ceramic sanitary ware are imported from China's ceramics. However, we are consuming domestic non-renewable resources and cheap labor, but the exchanged profits are the lowest. Why do we Chinese people work hard and do low-end production, and how can other people avoid this situation because they have obtained high profits because they have sales channels? As far as the current situation is concerned, what domestic ceramic sanitary enterprises need to do is to grasp the channels for industrial integration.

Started the first battle of electronic shopping malls With the increasing popularity of online shopping, for the ceramic sanitary ware industry, through the Internet, online orders, consumer purchases, consumer data collection, integration of domestic sales channels, so that the people know more about the ceramic Bathroom brand is imminent.

At present, some forward-looking ceramic companies have tried water e-commerce and implemented online service channels. At present, the ceramic sanitary ware industry already has Anwar, Faenza sanitary ware, Kohler sanitary ware, etc. as the forerunner of the industry to open an online shop at Taobao.

It can be seen that the rush of the online market is one of the "territories" that the major ceramic enterprises in 2011 are eagerly fighting for.

To take the facts to talk is still the old saying, “The Gold Cup Silver Cup is not as good as the consumer's word of mouth.” What kind of products and services are provided by the pottery company? The consumer’s reputation is most important. Many people may feel that today’s consumers are not Consumer products have to be judged and difficult to wait for. In fact, it is not difficult to establish a good reputation in the minds of consumers. As we all know, Anwar service staff provides on-site service to bring their own shoe covers and tablecloths to consumers. Like praise, how to earn consumers' word-of-mouth is a killer for the ceramic sanitary industry.

The ceramic industry holds the "market competition, decisive battle terminal." In general, this year's overall economic environment and national policies are detrimental to the overall home and building materials industry. But at this time, Tao enterprises cannot be discouraged. This year's environment has accelerated the reshuffle process and speed of our industry, and has resulted in faster speeds. It is a good thing for the industry that a workshop-type enterprise without a brand and without quality assurance is eliminated. Therefore, the more Tao enterprises are in this environment, the more they must have confidence and the more they must do well in this undertaking. Only in this way can they become the final winners. We have reason to believe that the strength of Chinese ceramic sanitary ware. Of course, China's ceramic sanitary ware to do the world's leading, is inseparable from the vast number of consumers word of mouth!