Cabinet companies urgently need to improve post-sale problem processing capabilities

Custom cabinets are large consumer goods, frequently priced at tens of thousands of yuan, even the low-end cabinet prices are mostly thousands of dollars. Therefore, for consumers, the after-sales service of the cabinet is also included in the value of the purchased product. Therefore, it is also necessary for cabinet makers to provide consumers with timely and perfect after-sales communication services. However, the facts are not as satisfactory as they are.

The overall service level of the industry is not high

According to the survey, consumers need to give feedback to manufacturers or distributors when there are after-sales problems. When seeking home services and solutions, many after-sales calls often fail. Call the hotline over the weekend, many cabinet companies will encounter busy tone situation, you have to play several times to connect, there are cabinet companies hotline has been busy tone.

Due to the uneven size of cabinet companies and the nationwide distribution level of sales channels, even if there are national “400, 800” phones or factory headquarters customer service phones, consumers will be directly transferred by many companies’ after-sales telephone answering personnel. To the dealer. A cabinet company also said that it was not convenient to provide dealers with telephones; even customer service personnel bluntly said: “We can give you items, but no one can help you to repair them.” The overall service attitude of the industry is poor, and the situation of pushing each other is serious.

Improve post-sale problem processing capabilities

Industry insiders pointed out that for low-profile and low-mature industries such as cabinets, many companies are still in the stage of growth and investment promotion, and the after-sales system has not been able to complete. Because of the large volume of products, most of them are semi-finished products, so they are mostly local distribution. After the contractor sells the goods, the dealers can provide customers with comprehensive after-sales services regardless of cost, and truly solve the problems. It depends entirely on whether the individual dealers' personal quality, business philosophy, and enterprise management system are strict.

A few years ago, the after-sales service of cabinets was mainly reflected in the passive maintenance of simple products and did not integrate into the emotional exchanges with customers. At present, such services are obviously behind. Because the cabinet products cannot be mass-produced and have no uniform standards, it is easy to inconvenience in terms of size and the like. Only with strong after-sales problem-solving capabilities, cabinet companies and businesses can gain reputation and gain a firm foothold in the fierce market competition.