Anti-counterfeiting technology products: dark matter" shampoo, "graphene" warm clothing...

"Dark matter" shampoo for "hair loss prevention", "graphene" warm clothing for "repairing relaxation", "quantum" medical equipment for "covering all diseases"... Nowadays, health care products with "high tech" label Frequently appear. Some unscrupulous merchants use the "high-tech" label to boast that the products have magical effects and fool consumers, seriously jeopardizing the legitimate rights and interests of consumers.

A few days ago, a survey conducted by the China Youth Daily Social Survey Center on a survey of 2013 respondents showed that 81.3% of respondents felt that there were more “pseudo-technical” products, and 86.3% of respondents said that there were people around them. Fudged by "pseudo-technical" products. To avoid people falling into the "pseudo-technical" product scam, 65.0% of the respondents suggested promoting the science work and improving the national scientific literacy.

86.3% of respondents said that someone around them was fooled by "pseudo-technical" products.

A student from Beijing, Wang Hao (pseudonym), heard about “nano insoles”, “nano toothbrushes” and “magnetic therapy cups”, but did not buy them. "I don't have much contact with people of this age, and older people who may pay attention to health care will have more exposure. My family has a magnetic therapy cup, which is sent by my parents' friends."

"My grandmother bought a cervical vertebra treatment device and said that it can be used to treat cervical spondylosis on the neck. I feel that it is a ring plus a light-emitting diode. It took two days for her to feel that there is no effect, and that thing is still lost. The basement of the family.” Li Ning (a pseudonym) of the 90-year-old boy in Shanxi told reporters that there are many such products. “There are many small capsules and small pills that claim to lower blood pressure and cure the disease. There are also so-called young people. The 'high-tech' diet pills, shampoos and the like, the price is usually a bit expensive."

In the survey, 81.3% of respondents felt that there were many “pseudo-technical” products, and 24.0% of them felt very much. 86.3% of the respondents said that someone around them had been fooled by "pseudo-technical" products.

Zhang Baoyi, director of the Institute of Sociology of the Tianjin Academy of Social Sciences, said that there are many health care products labelled with "high-tech" labels, because its entry criteria are relatively low, it is with "health" plates, not with " Medicine". The drugs have to go through rigorous clinical trials. The entry criteria for “Jian” plates are not so high, so some things come in with the “high-tech” gimmicks. Most of the promotion of such products contains exaggerated ingredients.

Which product is the most flirtatious with the "high-tech" label? In the survey, 54.7% of the respondents considered the “graphene” series of “graphene” underwear and warm clothing, and 51.5% of the respondents considered the “negative ion” series such as “negative ion” mattress, 49.1% of the respondents It is considered to be a “dark matter” series such as “dark matter” shampoo. 47.6% of the respondents considered it a “quantum” series of “quantum” glasses and medical products, and 47.3% of respondents considered it a “nano” cup and “rich”. In the “all-round water cup” series such as hydrogen-rich oxygen cups, 31.4% of the respondents considered it a variety of health-care water purifiers, and 29.4% of the respondents thought it was anti-gravitational clothing and pillows.

Wang Wei said that the propaganda of some so-called "high-tech" products cut the pain points of middle-aged and elderly people. “There are many elderly people who think that buying these products has an effect. In fact, they are more psychological. And they usually live alone. They don’t understand the new technological terms. The salesperson of 'pseudo-technical’ products takes the opportunity to provide intimacy. Attentive service, flickering them to buy."

Zhang Baoyi pointed out that with the improvement of living standards, people have a higher expectation for their own health. Many of the current "high-tech" products appear in the concept of health.

In the survey, 72.5% of the respondents thought that the people who purchased the “pseudo-technical” products were confused by the false advertisements and patent certificates of the merchants, and 46.6% of the respondents attributed “Ning is credible, not credible”. Psychology, 46.5% of respondents believe that there is a demand for “high-tech” functions, 42.4% of respondents feel that they are not enough scientific literacy, and 36.3% of respondents pointed out that they are cheap and convenient.

57.9% of respondents called for self-discipline and increased social responsibility

"Healthcare health care technology" is a frequent occurrence because consumers who purchase these products lack relevant professional knowledge and are easily fooled by these gimmicks." Wang Wei told reporters that it is easy to look at the classification of these products. It is found that most of them are aimed at middle-aged and elderly people. Many middle-aged and elderly people do not always pay attention to scientific and technological progress, do not know some emerging terms, or just heard on TV, but do not understand the exact meaning. "For example, nanometer is a unit of length. It is generally used in high-tech fields such as chemistry and physics. It is not used much in real life because its length is very small, it is invisible to the naked eye, and the production process is very complicated. The most important point is The so-called 'nanomaterials' does not make the insole or toothbrush have any better effect."

Li Ning believes that many consumers lack awareness of rights protection. After buying "pseudo-technical" products, they found that they were deceived and only suffered dumb losses. Moreover, most of these products are health care products, which will not cause direct and direct damage to the human body, so some people find that they are too lazy to pursue them.

In the survey, 58.8% of respondents believe that the “pseudo-technical” products of health care are frequent because of the lack of scientific literacy, 51.5% of respondents are attributed to the lack of integrity and responsibility of unscrupulous businesses, and other reasons: Advocating the concept of "high technology" (47.6%), people's demand for health care products increased (47.5%), businesses are encouraging the science and technology innovation policy (41.4%), the supervision is not in place, the investigation is not timely (36.5%), There are legal blind spots (25.5%) in the control of health products.

“The number of health supplements is much more than that of medicines.” Zhang Baoyi pointed out that many patients are not clear about the concept of medicines and health products. There are fewer cases of serious adverse effects of health care products, and many of them are medically unable to detect their adverse consequences.

In response to the “pseudo-technical” product scam, 65.0% of the respondents suggested promoting the popular science work and improving the national scientific literacy. 57.9% of the respondents called for self-discipline and increased social responsibility awareness. 51.3% of the respondents suggested product information release and The sales platform improved the audit management mechanism, 46.9% of the respondents suggested advocating and promoting a scientific and rational consumption concept, 44.2% of the respondents suggested strengthening the supervision of products labeled with “high tech”, and 27.8% of the respondents suggested Accelerate the pace of innovation and produce more truly technological products to meet consumer demand.

Zhang Baoyi believes that ordinary people often lack scientific knowledge to judge the authenticity of "high-tech" products. Relevant departments should supervise the propaganda of "pseudo-technical" products, so that these manufacturers and businesses can realistically express their value and real role. He suggested severely punishing the production and sales of “pseudo-technical” products, purifying the health care products market, making those truly valuable products stand out, develop and grow, and be accepted by ordinary people. In this regard, you can learn from the drug management procedures.

Wang Wei believes that children should pay more attention to the physical health of the elderly. When they have diseases, they should accompany them to the hospital or regular medical institutions to avoid blindly believing in "pseudo-technical" products.

Among the respondents who participated in the survey, 1.8% after 00, 28.7% after 90, 51.3% after 80, 14.0% after 70, and 3.7% after 60. Respondents from first-tier cities accounted for 33.0%, second-tier cities accounted for 44.4%, and third- and fourth-tier cities accounted for 19.6%.

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