Analysis of the Security Camera Industry in 2010

[IT168 Technology] With the opening of the Shanghai World Expo, the approaching of the Guangzhou Asian Games and the gradual implementation of the national investment plan of RMB 4 trillion, the construction of security in the fields of finance and public security continues to advance, and the monitoring needs in areas such as smart buildings and new types of communities are drastic Warming up, among which SMEs producing surveillance cameras have become the main force in the economic development of the security industry. There are more than 1,000 small and medium-sized enterprises capable of producing various kinds of cameras in the country, producing more than 15 million surveillance cameras each year, and the output value is close to 12 billion yuan. The wealth created exceeds 6 percent of the national security GDP. This figure is too general, I would like to take a look through some of the specific market conditions of the product line to "security", in order to predict the "full picture" of the camera equipment market.

Analog Cameras: High market share Slower growth rate Analog cameras, after years of development, have become very mature products and the market has stabilized. According to statistics from 2009, the market share of analog cameras in the Chinese market is as high as 95%, but its growth rate is continuously slowing down. The data obtained by the author when attending a conference held by a company is: the market growth rate of analog cameras in 2009 was 16.5%, the market growth rate in 2010 was estimated to be 10.1%, and the market growth rate in 2011 was 8.6%, and by 2012 it had increased. The rate will fall to 2.0%. In spite of this, it cannot be said that the analog video camera is a day and day, and the analog camera has a market share of more than 95%. Even if the growth rate is slowed down, the absolute number is still considerable. From the perspective of the life cycle of a product, analog cameras are transitioning from a mature period to a recessionary period, which is about to enter a recession period. Although the product homogeneity at this stage is very serious, the price is transparent and the profit is low, due to the large shipments, the total profit of the company is still good. Therefore, analog cameras will be the mainstream of the market in the coming years.

Infrared camera: continuous warming but the market still has to be regulated The infrared camera was born because ordinary cameras couldn't get clear video images at night. Because it still can obtain effective images in all black environments, infrared cameras get a lot of users' attention. Favor. In 2000, after the appearance of a large-scale infrared camera as a new concept product in the Chinese market, the market share has been increasing year by year. Nowadays, infrared cameras have rapidly gained a considerable share in many fields, and they have a tendency to “be unstoppable”.

The reason why infrared cameras can achieve rapid development, first, because the infrared LED and semiconductor laser technology and products that produce infrared light source become more and more mature, the quality is getting better and better, the price is getting cheaper and cheaper, and the variety is more and more; It is a matched camera device that has a good spectral response in the near-infrared region and can meet the needs of versatility; Third, 24-hour monitoring is a universal requirement.

However, behind the booming market, there are still some factors that hinder the normal development of the market, such as the infrared camera itself has the heat, color cast, red storm phenomena and other deficiencies. Due to these issues, the use of infrared cameras has been banned in certain "Safe City" projects. Due to the low price of infrared cameras and the low technical threshold, the current market competition is also in a “disorderly” state, and the price war is prolonged, causing an impact on the interests of the market and the manufacturers themselves.

Network Camera: From Concept to Reality At present, the basic stage of the game is still compared with analog cameras. The market has never lacked the voice of “singing red” network cameras. Compared with analog cameras, network cameras enable a qualitative leap in remote monitoring technology: First, the construction is simple, integrated cabling replaces traditional video analog cabling, plug and play, project implementation is simple, and system expansion is convenient; secondly, network monitoring It makes cross-regional remote monitoring possible, and the image is clear, stable and reliable; In addition, the network camera also has the functions of image storage, retrieval, security, convenience, remote storage, multi-machine backup storage and fast nonlinear search.

At present, the factors favoring the development of network cameras have gradually emerged: First, H. With the application of the 264 compression algorithm and the popularity of wired and wireless broadband networks, the prices of network cameras have dropped drastically, and a complete industrial chain such as front-end equipment for network monitoring, platform software, storage devices, and system integration has been formed. These are all large-scale network cameras. Scale application laid the foundation. After a few years of market development, the user acceptance is getting higher and higher, and the addition of telecom operators, IT vendors and IT system integrators has promoted the popularization and application of network monitoring systems. IP surveillance is no longer a concept or a future trend, but a real, huge market with many projects in sight.

IMSresearch has done a survey. In the survey, most visitors have a positive attitude toward the future share of webcams. More than 50% of people pointed out that the network camera's share should be more than 25% after three years (more than half of them believe that this ratio should be above 50%). According to data presented by an international company, from 2009 to 2012, network cameras will grow at a rate of 60% to 80%.

Although the development of network monitoring has become the market trend has been recognized by most people, but the network camera market development is not as smooth as predicted, this point has been confirmed in the study, more than half of the respondents pointed out that in the past 12 In the middle of the month, the network camera occupancy rate of the cameras they installed was between 0 and 5%.

The reason for this is that the price of network cameras still exceeds the economic affordability of certain areas; the second is the unstable network conditions. These two issues have determined that there is still a long way to go in the market for network cameras. However, with the deepening of triple play, and the advancement of camera chips and H.264 compression technology, this section may not be awkward. . No matter from which point of view, the security market, especially the monitoring market, is an indisputable fact. Although there are some problems that need to be solved, some shortcomings need to be improved. Looking into the future, the rapid development of the camera industry in the security industry will bring unlimited opportunities and huge challenges.