After-hours hardware tool business off-season marketing strategy: test consumers

In the off-season, hardware tool product consumers tend to be more sensitive to their own costs and product prices, so many marketing experts believe that this is precisely the best time to conduct product price and value acceptance testing.

The low-risk development of test marketing in the off-season will not have a particularly large impact on the original product mix of hardware tool companies. At the same time, the costs for channels, advertising, and logistics are also relatively low.

In the unexpected situation of consumers, companies can take the initiative to contact them and increase their brand association and brand participation, which is also a good way to market in the off-season where consumers spend less. Samsung’s microwave oven products, during the off-season, set up counters in the downtown areas of major cities, and distributed “Samsung Daily Microwave Cookbook”, “Samsung Microwave Wheel Wheel Recipe” and “Samsung Microwave Oven Female Recipe” to consumers. Consumers are welcome.

The Scullers brand organized the "Scullers Search Couture Designer Competition" in the off-season. Every woman had the opportunity to enroll in the competition and design her own clothing, shoes, hats and accessories. Scullers also set up an ad kiosk to display the winner's work in the downtown area. This activity has a very large response in the consumer and media. It not only increases the sales of Scullers in the off-season, but also wins a very good reputation and greatly enhances the brand image.

The author believes that off-season marketing is more of a science than an art, largely to the “camp” rather than “selling”. In the off-season, the basic work of hardware tools companies, the so-called “camp”, must be solid.