91.217 billion yuan! "At 11 o'clock on the 11th, Beijing, the entire water cube fell into cheers and screams, and Tmall double "11" shopping carnival created a new figure!
Data Interpretation 2015 "Double 11"
"Seven-Eleven" Shopping Festival 11.11 online circulation field launched.
According to Alibaba data, 2015 Tmall's “Double 11†Global Carnival turnover has repeatedly set records. The zero opening will only take 12 minutes and 28 seconds, and the turnover will exceed 10 billion yuan. In 7 hours, 45 minutes and 42 seconds, the transaction volume exceeded 41.7 billion yuan, exceeding the amount of online transactions in the US Thanksgiving shopping season in 2014. According to comScore data, online trading volume in the US Thanksgiving shopping season (including Thanksgiving Day, Black Friday, Thanksgiving weekend, and Cyber ​​Monday) for the five days in 2014 was US$ 6.56 billion (approximately RMB 41.7 billion).
It is reported that this year's "Double 11" is the first overall presentation of Alibaba's new business ecosystem, and it is also a comprehensive integration of digital economy and offline business. More than 1,000 businesses such as Suning, Yintai, Beiqi, and BTG Group have opened up a full range of channels including user management, merchandise management and services, and logistics. They have also linked 180,000 malls or stores across 330 cities across the country to participate in the “Double 11 "Carnival, together with consumers experience the scene of the celebration of Wandian.
The "Double 11" Shopping Festival also reached the rural consumer market. Alibaba Group announced the launch of the "Rural Taobao" strategy. In the past year, "Rural Taobao" has now sank more than 8,000 villages across the country and participated in the "Double 11" global carnival for the first time this year. Wu Minzhi, senior vice president of Alibaba Group and president of B2B Business Group, said that through such a revelry, many rural consumers also enjoy the convenience and happiness brought by Internet shopping.
According to industry insiders, China’s consumer market has gone from simple detonation to full-scale expansion, and the depth and breadth of consumption have also increased significantly. This can be confirmed in various parts of the world that have been radiated by “Double 11â€. As the first year of globalization of the Alibaba Group, more than 200 countries and regions around the world have joined the event.
A Historical Review of "Double 11" Looks at the Development of E-commerce 3.0 Era
By the year 2015, smartphones have completely replaced computers. Based on social and word-of-mouth communication, it has completely replaced the former traffic distribution, the cost of effective users has become higher and higher, and refined operations have become the decisive ability of Internet sales. In such a new environment, the rush-going marketing campaign looks very lively. In fact, it is a very old and inefficient mode.
Considering the volume of transactions as well as product richness, delivery time, delivery experience, and out-of-stock rates and user satisfaction, technical indicators such as site stability are also considered; both the transaction volume and delivery in large cities are also considered. Consider the transaction volume and delivery of rural and cross-border shopping; consider both the increase of one-time users and the increase of long-term active users, considering both one-off transactions and the sustainability of long-term transaction growth.
Otherwise, not only overdraft spending power, but also because of the lack of adequate profitability, so that the monetization rate is damaged, and then suppress or even drag down the company's profits for some time in the future. Worse still, there is no harm to the user experience, the long-term reputation is damaged, and the user's value/price is changed more than expected. This is a hidden danger to the long-term development of the industry chain.
This is because, at present, China's e-commerce has also entered the 3.0 phase, which is the stage experienced by Amazon in 2009. At present, the growth of the e-commerce industry has entered a period of high speed from a high-speed period - that is, from the past mainly relying on user-driven (1.0) And the transaction-driven (2.0) turned to the whole industry chain capacity and value chain business drivers, such as the integration of Alibaba and Suning cloud commerce, but also to expand the industry chain capacity.
In the future, the value of a Chinese e-commerce will increasingly depend on the comprehensive capabilities of its future industrial chain, and on this capacity, it will be able to account for much of China E-commerce in the future, and will operate through the value chain. This foundation translates into the value of the company, the comprehensive monetization ability.
In any commercial game, development is the premise, win-win situation is the foundation, and fun is the condition. If people in the council are gnashing their teeth and resembling death and hatred, then the competition itself will confuse and lose the gentleman's posture and commercial beauty.
In the Internet-driven commercial advancement, the iteration of technology and tools has always been the basic driving force for innovation, and the reconstruction of the relationship between consumers and businesses brings about the redistribution of benefits. The Singles Day is today known as Double Ten. The invention of "one" cuts into two major outlets for the e-commerce and mobile Internet outbreaks, thus forming a prominent market effect. Until today, the overall situation has been settled and the law has gradually changed. The coup styles of a few years ago have obviously fallen into the old age of the new era.
This website is decorated with platform 2.0, and it is free to usher in a transparent era of home improvement.
The formation of an industrial pattern requires a long and long period of evolution. Correspondingly, we must break the traditional pattern and need the bravery of the brave warrior. Therefore, when the decoration platform of this website is once again innovating, the newly launched transparent decoration platform is dedicated to providing more comfortable and secure services to the decoration owners. What people see is that this website creates a fair and transparent Internet decoration platform. The determination to see is that this site has abandoned its existing interests and dared to lead the industry as a leader.
The rise of e-commerce has changed many traditional industries, and the Internet has provided a more convenient lifestyle. The same applies to the home improvement industry. Since 2014, many e-commerce giants have begun to force home improvement, but the existing market model is still confined to the simple Internet of traditional products and services, lacking a truly user-centric solution.
For users, the design is not transparent, and many low-cost customers deliberately missed items. There are not many construction workers who lack transparency and lack of supervision and quality control. The materials are opaque. Substandard and shoddy are not few; prices are not transparent and funds are not regulated. There are a few that are guaranteed. In the home improvement industry, after ten years of deep cultivation, this website has a deep understanding and understanding of the users' pain points. It is precisely because this website dares to say NO to the traditional home improvement model and dares to step out of the first step in the reform of the Internet home improvement model.
How can we truly achieve transparency in these renovations? The first and foremost is price transparency. Followed by the design of full transparency. The third emphasis on the construction of full transparency.
The ideal is plump, and the reality is skinny. After all, the unpredictable factors in the home improvement industry are too many, and there are more tricky ones. It is not easy to truly be transparent. The full control of the capital chain can make the decoration company, designers, construction workers dare not need to take risks to do little tricks, Qijia platform for the user's 100% renovation funds to implement a unified supervision, in strict accordance with the decoration node, in When the user is satisfied, the corresponding payment will be paid to the service provider. After the completion of the renovation, a more user-review system will be used to implement a reward and punishment mechanism for service providers based on user feedback.
From the online transaction of 1.0 in 2005 to the launch of the new platform of today's version 2.0, this website has been on the road in the home improvement for 10 years. It is the accumulation of 10 years that the Qi family clearly realized that only continuous supply and iterative solutions around the needs of users can drive the transformation of the entire industry and industrial chain, and “full transparency†is the embodiment of this change. It is hoped that more partners will develop together on the Qijia 2.0 platform and embrace this transparent era together.
Tips: More practical decoration knowledge, real scene with the shoot, please pay attention to the palm of this site (micro signal: mall_jia).
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