Wood floor into the concept of big consumer sought after by the funds

In the long run, as China's urbanization process continues to deepen, it will bring about a large number of new housing needs, and it will also lead to a sustained increase in demand for the wood floor market. With the continuous increase of residents' income, the wooden floor industry, which belongs to the concept of large consumption, has broad prospects or will be sought after by funds.

Advantages of brand flooring highlight China's wood flooring industry has formed a complete industrial system from production, sales, paving, and after-sales service, and the market is concentrating on the dominant brands in the industry. These enterprises have strong competitiveness and lead the further improvement of the entire industry and market competitiveness. Taking del flooring as an example, let's take a look at the priority of the brand floor, which relies on its brand advantage.

In the Chinese wooden floor brand consumer market, Dell ranks among the top sales; it is one of the top 100 home furnishing companies in China, and the Beijing 2008 Paralympic Home Furnishings and plumbing floor supplier. The "DER" brand is one of the first "Chinese Well-known Trademarks" in the flooring industry in China. After more than two decades of rapid development, the environmental protection and energy saving of interior decoration materials has become a global trend. Wood floor products are beautiful, natural and comfortable, and have become the trend of decoration.

The wood floor industry has gradually formed several dominant enterprises with independent brands, including Del.com, and its gross profit margin can be maintained at more than 25%. One of the main reasons is that distributors and consumers have a good reputation and loyalty to dominant corporate brands. Second, dominant companies increase product innovation and speed up product renewal to maintain a stable or even improved sales price. Third, superior enterprises have a strong sales network, which can quickly and better exert scale effects and reduce unit costs.

Consumption upgrade, the future of flooring products is more promising Wood flooring products is the only use of renewable raw materials in flooring materials and can be recycled products, wood flooring is a good choice for home and shop decoration, the current average residential wood flooring in Chinese cities The rate is about 25%, and about 10% of medium-sized cities are houses. The national income and overall consumption level in China are steadily increasing. The future market for wood flooring products has a very broad market.

In the next 10 years, it is expected that the urbanization level in China will maintain an average annual growth rate of 1%, and that 300 million rural people will be converted into urban population, which will bring a large amount of new housing demand, thus driving the continuous growth of demand for floor covering materials. . With the steadily rising income level of residents, the wooden floor industry, which belongs to the concept of large consumption, also has a good outlook; the concept of large-scale consumption in the secondary market is sought after by funds, and Dell Home is expected to be favored by investors.

From a global perspective, the proportion of wood floor products in the overall paving materials is expanding. With the overall development of the world economy and the deepening of modern home concepts, the demand for wood flooring products is also steadily increasing. Judging from the market data of recent years, the production and sales of wood flooring in China are in good condition and the growth momentum is obvious. With the country’s increasing demand for wood flooring product quality and environmental protection standards and consumers’ increasing pursuit of product customization and quality, the threshold of the wood flooring industry will increase in the future, resulting in lack of brand influence and weak overall strength. Wood flooring companies will gradually be eliminated by the market, brand companies will have more advantages.