In 2018, there was a "health tide" in society. "Drinking a health wine" and "Jumping a health dice" have almost become the mantra of young people, reflecting that people are paying more attention to health and health, and the country is "Healthy China" The strategy is advancing rapidly, and the era of great health has arrived. On March 2, 2019, Mr. Wei Shaochen, Chairman of Beijing Yixiantian Co., Ltd., Mr. Zhao , Chairman of the Shiyue Group, and Mr. Cheng, Executive Director, were invited to participate in the Guizhou Moutai Group's Brew Wine Conference, and communicated with the famous singer Mr. Sun Nan. Protect inheritance and development. Maotai Group Health Wine Company inherits the long history and profound culture of Maotai. "Moutai is not old" is the core brand of health wine company. It is also one of the few brands with culture, history, connotation and prospects in the group. Good quality, excellent quality and profound culture have become one of the important supporting forces of the Maotai brand cluster.
"Maotai Bulaijiu" is the core high-end health wine of the core of Maotai Group Health Wine Company. From the "hyun, beat, raise, elegant, and odd" five series of bottle shapes and patterns to the design of the outer packaging, they are full of youth. Positive energy reflects their unique brand development concepts.
At the same time, Mr. Wei, the chairman of Beijing Yixiantian Co., Ltd., Mr. Zhao, Mr. Cheng, and Mr. Sun Nan, the well-known singers, exchanged non-legacy culture with the famous singer Sun Nan, and talked about the inheritance and development of non-legacy protection, thereby enhancing the influence of traditional culture on the public To better promote the inheritance, protection, excavation and development of intangible cultural heritage.
Sun Nan-With his personal strength and unique and perfect high-pitched singing, he became the most popular male singer in the Chinese music scene, setting multiple award records for authoritative music awards in the Mainland, and becoming the first Chinese singer to receive the "Gramy Chairman Honor Award".
Mr. Zhao, the chairman of the Shiyue Group, and Mr. Cheng, the executive director, first introduced to Mr. Sun Nan the history of the Shiyue Group ’s development, corporate culture and the company ’s non-legacy products, as well as the development strategy of the non-legacy industry, building non-legacy platforms, and promoting non-legacy platforms. The development plan of cultural heritage.
During the conversation, Shiyue Group ’s strategic intentions and project planning on non-heritage protection practices and promotion of traditional culture were affirmed by Mr. Sun Nan. Through non-heritage products, you can appreciate the essence of Chinese culture that has been passed down through each piece Non-legacy products deeply feel the unique charm of China's intangible cultural heritage!
At the same time, Mr. Sun Nan expressed his admiration for the unremitting efforts and achievements of the Shiyue Group in the non-genetic inheritance protection business. Each object revealed the changes of time and the traces of precipitation. Like a craftsman, I love what I do and pursue perfection, and at the same time give my understanding and aesthetic value to it. At the same time, it also gave the Shiyue Group higher expectations and heavy trust, hoping that the Shiyue Group will spread the beauty of traditional Chinese culture to every Chinese and let more people understand the Chinese heritage. I hope that all poetry people will be brave in reform, continuous innovation, and work together to create new miracles again.
Danqing's ingenuity is ingenious, and thousands of miles of mountains and rivers are in full swing. In 2019, Shiyue Group will continue to focus on Chinese non-legacy cultural undertakings, transforming Chinese non-legacy products from ornamental to practical, so that every Chinese can truly understand Chinese non-legacy and let Chinese non-legacy go to the world!
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