Wald: Creating a world-renowned brand of superhard tools

From the very beginning, Wald has positioned itself to become a localized international brand in the ultra-hard tool industry. Just like Wald's English name, WORLDIA, it has to become a world-renowned brand. "We have built Wald's leading position in the world's superhard tool industry. Not only that, but Wald is also proud to tell the world that Wald is a world brand and a world brand made in China." Zhang Zongchao said.

Zhang Zongchao, Chief Engineer of Superhard Tool Design and Manufacturing, Beijing Wald Superhard Tools Co., Ltd.

As a company that officially entered the tool industry in 2006, Beijing Wald Superhard Tools Co., Ltd. has become the leading superhard tool manufacturer in China after only a few years of development. Today, Wald is mainly engaged in high-end super-hard tool business, including high-permeability non-slip diamond cutter wheels and its supporting products, high-end high-quality PCD/PCBN tool products, high-end PCD and carbide saw blades, etc. The products are sold to the sea. Both inside and outside, it is widely praised by customers.

In the emerging and fast-growing market of super-hard tools, Wald has been able to achieve such great development in a short period of time and become a super-hard tool brand in China. The reporter interviewed Beijing Wald. Zhang Zongchao, Chief Engineer of Superhard Tool Design and Manufacturing, Superhard Tools Co., Ltd.

Broad market prospects

Zhang Zongchao, who has more than 10 years of experience in the industry, can be said to have witnessed the development of superhard tools in China from the germination to maturity. At the end of the 1990s, superhard knives just entered the Chinese market. Few people have an understanding of superhard knives. The research and use of superhard knives is also concentrated in higher education institutions and research institutes. The total amount of superhard tools will not exceed 20,000." Zhang Zongchao told reporters.

However, this situation seems to change overnight. With the continuous improvement of the level of modern machining, especially the development of CNC technology is becoming more and more mature, domestic customers are increasingly using CNC machine tools for processing, customers want to use more constant Higher-life tooling products are processed, and super-hard tools have unparalleled advantages in stability, processing life and efficiency. Super-hard tools are also favored by more and more customers. Domestic super-hard tool companies have sprung up, "some companies even use tens of thousands of super-hard tools a month."

Zhang Zongchao said: "At present, foreign countries attach great importance to the continuous research of super-hard materials and cutting tools, and have been conducting continuous research and development. Almost every year, new ideas, new processes and new products are launched. After more than 10 years of development, China is super hard. Tool companies also have their own uniqueness in this field. Today, superhard tools not only cut conventional aluminum alloy, copper and other materials, but also widely used in difficult materials such as composite materials. Superhard tools in automobiles and aviation. Space, electronics and other fields have gradually played an increasingly important role. It is in this context that Wald's forward-looking vision, with years of accumulation advantages, entered the superhard tool industry in 2006.

A sudden rise in focus on professional achievement leading brands

Before entering the superhard tool industry, Walter's predecessor, Beijing Xiboer Technology Development Co., Ltd. was established in 2000. At the beginning of its establishment, it mainly provided processing services as the main business scope, providing manufacturers of superhard tools and superhard materials. Processing services such as cutting and polishing; in 2002, Hippo began to operate a large number of PCD/PCBN blade materials, and became the main supplier of superhard blade materials at that time; in 2004, Hippo began to develop hot-wire CVD diamond materials.

Wald coated PCBN blade

It is based on the company's many years of experience in the processing of super-hard materials and the in-depth understanding of the materials required for various performance tools. After the official entry into the tool industry in 2006, Shi Boer was based on its excellent production technology and material technology. Research and development of cutting-edge tool products and technologies suitable for subdividing industry needs, expanding the application field of super-hard tools. In 2006, Shi Jifeng owner Chen Jifeng founded Beijing Wald Superhard Tools Co., Ltd.; at the end of 2010, the quality assets and business of Beijing Xiboer Technology Development Co., Ltd. were reorganized to form “Beijing Wald Super”. Hard Tools Co., Ltd.". At this point, Wald has won the recognition and support of experts and customers in the industry through continuous innovation in technology and products.

“Walde, who started from materials, is better able to control the quality of superhard tools from the source; and years of experience has made Wald continue to gain new improvements in practice; we also cooperate with higher education institutions. Further deepen the testing and application of materials, refine the technology and continuously improve the performance and quality of the tool products.” Talking about the background of Wald tool materials For the advantages of Wald in the manufacture of superhard tools, Zhang Zongchao told reporter.

Today, Wald develops and produces high-precision, high-quality PCD/PCBN tool products with its unique design concept and processing technology. It is not only the leader in carbon processing tools, but also the leader in machining tools in many industries. Wald tools are widely used in the processing of non-ferrous metals, ferrous metals, hard alloys, ceramics, graphite, plastics, fiberglass, wood, stone, carbon and other new types of composite materials, especially in wind power parts processing tools, roll processing Tools, auto parts processing tools, stone engraving tools, carbon processing tools and other application areas, the company's overall solution for tailor-made tools for production companies, is committed to becoming the leading brand in the super-hard tool industry.

Precision and efficient technology is the core competitiveness

From a global perspective, "high precision, high efficiency, environmental protection" is the direction of modern manufacturing development. The market share of superhard tools is increasing year by year. From Wald, the world's famous tool composite manufacturers are increasing their processing year by year. The service is evident.

In such an economic transformation, China's manufacturing industry is facing enormous challenges. How to create from labor-intensive to high-end precision manufacturing to China? How to improve efficiency and reduce costs based on improving product quality is a major issue facing the manufacturing industry. To this end, Wald relies on a sophisticated and efficient tool concept, with technology as its core competitiveness, standing in the forest of superhard tools.

On hardware devices, Wald has world-class production equipment. Wald has dozens of high-precision CNC automatic and semi-automatic tool grinding machines including COBORN RG9 (mechanical arm), VOLLMER and FARMAN. Nearly 50 high-precision CNC laser cutting machines independently developed and designed. More than one hundred large-scale grinding and polishing machines, more than 30 CNC EDM machines and nearly one hundred wire cutting machines and machining equipment including FANUC five-axis CNC wire cutting machine. Wald has passed ISO9001:2008 quality system and ISO14000 environmental management system certification. It has high-precision ultrasonic non-destructive flaw detector (C-Scanner B-Scanner) imported from the United States, universal tool microscope, metallographic microscope, wear ratio detector and other precision. Testing equipment, has a strict, complete, systematic product quality testing system and experienced professional and technical personnel to ensure that product performance meets customer requirements.

In software, Wald has a team of more than 400 employees, of which the core technical team has many years of experience in the industry and grows with Wald. For technical design and technology development, Wald has a revolving team that develops a complete process from R&D to production to application, ensuring that customers are better able to solve their machining problems. “For talents, Wald fully respects the platform and space for their development. Wald has a complete training system. We spend more than 3% of sales each year on talent training, management and thinking of employees. The ability to expand, continuously improve the staff's quality management, time schedule, safety awareness and other aspects of ability, improve the team's cohesiveness, and prepare for the long-term development of the company." Zhang Zongchao said.

It is because of Wald's strength in hardware and software that it remains unbeaten in the fierce competition. As Zhang Zongchao said: "We are not afraid of competition. On the contrary, we can compete with the most influential products to demonstrate Wald's own value."

Wald has first-class production equipment

Continuous innovation to provide customers with advanced products and technologies

Innovation is the foundation of the product. With the spirit of “competing the peak of the industry and creating the world famous brand”, Wald has continuously innovated and developed a series of processes, welding, sharpening and other difficulties, and obtained a number of patents. The introduction of PVD coated PCBN inserts and mini PCBN inserts meets the requirements of customers for high precision, efficient cutting and cost reduction. In addition, Wald has increased the technical service, and technicians have gone deep into the front line to provide technical guidance to customers. To help customers optimize their processes and provide customers with customized tool solutions.

In 2013, Wald launched a new PCBN coated blade. “This is the first in China.” Zhang Zongchao told reporters. The introduction of PCBN coated blades helps customers improve tool life, enhance tool performance and reduce customer cost. It is reported that the coated blade can help customers improve production efficiency by 20%, and even increase 50-80 in some working conditions. % production efficiency.

In the industry, Wald is making product innovations for the automotive industry, sorting out the processing applications that it is mainly focusing on. It is divided by standard tools and divides several different product lines to increase investment in the automotive industry. In aerospace, Wald also arranges in advance, around the country's special projects, and the machine tool manufacturers to provide products that meet customer requirements, to help customers better improve the level of processing and manufacturing.

Wald's innovation is also reflected in the innovation of marketing means. Now, Wald's products can be found on the network platforms such as Tmall and Alibaba. Through a simple and clear interface, easy clicks, customers can get from Wall. Germany's high-quality products not only saves time and maintenance costs, but also saves a lot of logistics costs. Wald dared to try the online sales model, which deeply reflects the characteristics of an innovative company.

Continuous deep cultivation to lead the super hard tool leading brand

In order to develop in the long run, in addition to providing good products, brand building is also very important. From the very beginning, Wald has positioned itself to become a localized international brand in the ultra-hard tool industry. Just like Wald's English name, WORLDIA, it has to become a world-renowned brand. "We have built Wald's leading position in the world's superhard tool industry. Not only that, but Wald is also proud to tell the world that Wald is a world brand and a world brand made in China." Zhang Zongchao said.

Nowadays, Wald has made more and more customers understand and know the Wald brand through the promotion of key exhibitions and the promotion of websites and other media. Wald also cooperated with CCTV.com to implement the brand marketing strategy. Based on the domestic market, Wald actively explored overseas markets and achieved good results. Zhang Zongchao said: "Customer trust is the best reward for the Wald brand trust. Many of our customers are introduced by old customers. Under word of mouth, Wald is favored by more and more customers."

Editor's note

On March 3, 2013, CCTV-2 CCTV-2 broadcasted the “Technology Innovation, Achievements – 2012 First China Innovation and Entrepreneurship Competition” awarding party, and announced the top 12 winners of the enterprise group and the top 10 winners of the group. . Beijing Wald Superhard Tools Co., Ltd. won the second place in the enterprise group with the third overall score by virtue of the “high-permeability toothed diamond cutter wheel” project.