In the era of online shopping boom, from the high cost of the traditional furniture industry to the difficulties of the hurricane channel, the furniture industry may usher in a new development period and direction. However, the tone has not yet passed. Recently, some furniture companies were suspected of fraudulent incidents and ushered in a new hot topic on Weibo. In the channel... In the era of online shopping boom, from the high cost of the traditional furniture industry to the hurricane channel, the furniture industry may usher in a new development period and direction. However, the tone has not yet passed. Recently, some furniture companies were suspected of fraudulent incidents and ushered in a new hot topic on Weibo. In the maze of channels and integrity, the furniture industry needs to reorganize its thinking and find a new breakthrough in the current situation. In this case, in the E era of Internet consumption, what kind of changes and new situations will emerge in the furniture industry on the waters with the market channels and marketing models of the times? Change one, the furniture industry is married to e-commerce, and join hands in the labyrinth of the market to explore new exports! According to the survey, with the popularity and rapid development of the Internet, consumers' consumption concepts and models are also undergoing tremendous changes in the subtleties. Online shopping will become another way for them to shop. In the online shopping furniture trading market, for consumers, buying furniture online means convenience, time saving, low price, etc. For the enterprise, online marketing furniture, saving inventory, saving furniture stores, no time Restrictions, no geographical restrictions, can also build a direct and positive interactive platform with consumers. A furniture media CEO has analyzed in the outlook of the company: a large part of the current furniture costs are brewing from the model of sales channels, and the terminal price and ex-factory price of furniture products have caused a huge deviation. Compared with the Internet, which is dominant in price, the traditional furniture industry is super profitable. If the traditional channel and price system are decomposed in the chain of the entire furniture dealer, the advantages of the e-commerce platform and the simple and direct supply chain can be used to allow enterprises and manufacturers to directly connect and form from factory to consumer. The original real estate direct sales, reduce the high cost and strive to narrow the intermediate links, to provide a higher quality and cheaper furniture trading market for the middle-income people and more consumers. Change 2, online marketing offline experience, the internal and external integration in the marketing model to change! Although in the new channel market of online shopping furniture, there are many advantages of innate conditions brought by e-commerce, but there are also some problems that can not be used at the moment, just like the customer’s most concerned experience, only the virtual space on the Internet. In any case, this requirement cannot be met. It can be said that in the online shopping furniture market, user experience has always been a headache, but it is also a primary problem that has to be faced. I personally learned some things from some employees of Merlot Furniture Network. In the journey of online shopping furniture, in order to solve the problem of insufficient customer experience, currently, Melaleus Furniture Network has been in Chengdu, Beijing, Guangzhou, Hangzhou. The experience hall has been set up in other places, and in order to facilitate more consumers, 30 companies are preparing for construction. It is expected that the number of experience halls will exceed 100 next year. According to the survey, most consumers do not buy furniture online, that is, they are worried about the fact that there is a discrepancy between online promotion and actuality, and it is a human nature. If you can combine online and offline ideas to form a perfect combination, consumers can purchase the goods they need on the Internet and experience the products through the actual experience. This is a worthwhile attempt to buy the furniture market, not only in the market. This is true in the furniture industry, in any industry. In short, the novel channel of online shopping furniture has accumulated strength for the future development of the entire market. In this trend of development and change, we must examine the changes in the development of the industry, explore innovative models in furniture e-commerce, and explore common interests. A new situation!
Led Stage Light,Led Laser Projector Stage Light,Led Strobe Light,Rotating Magic Ball Led Stage Light
Shenzhen You&My Electronic Technology Co., Ltd , https://www.szyoumy.com