The bathroom market is in recession and the situation will be more severe next year

“A lot of people use bathtubs to wash quilts and raise goldfish. Chinese people don’t know how to enjoy life.” After many exchanges with foreign entrepreneurs and consumers, Cai Chuyang felt that it was necessary to guide Chinese consumers through health promotion and leisure activities through product promotion. Relax to live.

"Having a bathtub, you have a good mood." Cai Xinyang described it with emotion: dragging her tired body back home every night, putting water on the bathtub, adding a few drops of essential oil, putting music, and coming to the cup Red wine, very pleasant. "Relaxation, moisturizing and replenishing qi, home is a senior clubhouse."

Choose a good toilet and enjoy the comfort of the bathtub to meet the basic needs of life, and also improve the index of happiness of life. “A good toilet is the best gift in the world, but many consumers do not know how to choose.” CAI Chu Yang explained that the selection of the toilet should be aware of "7 +1", including the toilet flush effect, backwater effect, whether the splash of water, Whether internal and external glazing is smooth and smooth, easy to clean, silent when entering water and flushing, water-saving performance, whether the valve accessories have long-term usability, and whether the shape of the seat ring is convenient for toileting. “You can test the flushing effect of the toilet through the test ball PP ball that has not passed the water level. Touch the toilet's sewer with your hand to see if it is smooth. If it is rough, it is easy to hang dirty and block.”

Selling technology does not sell mud on the date board of Cai Xinyang’s office. The work schedule for November was marked with denseness: on the 17th was a technical seminar for smart toilets; on the 18th, the cooperation with the famous Japanese sanitary ware brands was discussed on technical innovation cooperation; Hong Kong Sanitary Ware Products Technical Cooperation Project... Cai Chuyang’s all their journeys basically point to technological innovation and cooperation.

"No matter how the environment changes, change and strain are the way to survive, and innovation is the fundamental law." When many people are discussing where China's manufacturing industry should go, Cai Chu Yang believes that the advantages of raw material costs and labor costs in China's manufacturing industry are gradually disappearing. "Today's increase in production costs is just the starting point, and it will continue to climb in the future. Technological innovation and transformation are the ways to rescue them."

In the face of rising production costs, Dongpeng Sanitary Ware selected the strategy of internal digestion. First start with technological transformation. “Through technological transformation, we have reduced energy consumption and material consumption, improved the finished product rate by 5.6%, and effectively absorbed 11% of the cost of rising prices.” In addition, effective equipment improvement also reduces the intensity of labor work and reduces dependence on labor. By raising the level of mechanization, the rise in labor costs will be countered.

According to Cai Chuyang, Dongpeng Sanitary Ware invested 5% of total sales this year, an increase of 80% over the same period. "5% is not enough. Our goal is 10%. We will continue to increase the technical content and added value of our products. We will not sell mud for our technology."

The situation will become more severe next year In the sanitary ware industry, international brands have been relatively strong, and the Chinese indigenous sanitary ware brands have grown rapidly on the basis of continuous learning of foreign technology. Cai Chuyang’s vision is to develop Dongpeng Sanitary Ware into a strong national brand, but in the process, Cai Chuyang has encountered difficulties. “Consumers’ understanding of domestic brands such as Dongpeng Sanitary Ware still rests on the stereotype of more than ten years ago.” Many of the products used by consumers are manufactured by Dongpeng more than ten years ago, and there are no technical upgrades to the products. The lack of integration of concept, information asymmetry and customer product information made Dongpeng Sanitary Ware in doubt when promoting new products.

Cai Chuyang is planning to launch the "Dongpeng Sanitary Ware Quality Promenade" in Dongpeng Sanitary Ware Exhibition Hall this year. Through the demonstration of Dongpeng Sanitary Ware's more than ten years of technological innovation, it will rebuild consumer awareness of the brand.

In addition, differentiated product production, terminal marketing strategies that satisfy the consumer psychology, and a comprehensive after-sales service system also help Dongpeng Sanitary Ware maintain market share.

Since the beginning of this year, the domestic real estate purchase restrictions and the wilted economic environment abroad have had a huge impact on the ceramic sanitary ware industry. “For the sanitary ware companies that are mainly export-oriented, the sales of these companies have fallen by 50%, but the enterprises with the domestic market are not yet in a situation of survival or survival.” Cai Chu Yang believes that the house purchased last year was gradually handed over this year. Building, gradually digested in the market, to bring buffer to the downstream industries, "the next year's purchase restrictions on the downstream industry's market impact, the overall market situation may be more severe."