Outdoor leisure wooden house

In recent years, with the development of the leisure industry, wood construction has blossomed throughout the country. According to statistics, there are about 10,000 sets of wooden structures under construction and completed projects nationwide. With the promotion of green building products by the state, wood-structured buildings have been respected by the government and developers for their advantages of low-carbon, ecological, environmental protection, recyclable energy conservation and emission reduction. The rapid economic growth and urbanization process consumes a lot of resources, and building energy conservation and emission reduction work is imminent. It is necessary to change the current situation of using high-energy building materials and building high-energy buildings. In the future, low-carbon, green wooden houses will become a new choice for real estate developers and investors.

Outdoor leisure wooden house fell out of favor

As an outdoor leisure product, in addition to the characteristics of beauty, comfort, energy saving, environmental protection, and short construction period, the wooden house can be fully designed and constructed according to individual requirements due to its own structural characteristics. It is used in many villas and urban leisure projects. is widely used. The construction of wooden houses in the United States has already entered the industrialization system. At the same time, for sustainable development, modern high-tech has become the support for the development of the wooden houses industry. However, the contribution rate of China's scientific and technological progress to the development of the housing industry is less than 30%, not only lower than the average level of developed countries, but also lower than the contribution of science and technology to agriculture (40%). With the development of the Chinese real estate market and the continuous improvement of the construction level, coupled with the advancement of the internationalization process of various domestic industries, the development of wooden houses in the country has become the general trend.

However, the seemingly sunrise wooden house industry has not been favored in China. In outdoor leisure products, the market range of wooden houses is narrower, and only a small number of consumer groups have this special demand.

Helpless: energy saving, environmental protection and safety consumers are only interested

Compared with the reinforced concrete structure, the raw material used in the wooden structure-wood not only improves the natural environment during the growth process, but also has low energy consumption during processing, and can be naturally degraded after being discarded, which can achieve real energy saving and environmental protection. In terms of functional applications, after decades of technological improvements, the modern wood structure technology application and special treatment can solve a series of problems such as fire prevention, moisture resistance, corrosion protection, ant prevention, sound insulation, etc. Longer than concrete structure.

In terms of safety, wooden construction is much higher than concrete construction. For example: In the 1995 Nakato earthquake in Japan, most of the remaining houses were the second-site wooden houses. The only remaining foot of the Tangshan earthquake in China is also a wooden house. In North America, about 85% of multi-storey residential buildings and 95% of low-rise residential buildings are made of light wood, and 50% of low-rise commercial buildings and public buildings adopt this structure. In Europe, 80% of houses in Sweden have wooden houses, while 48% of Scots choose wooden houses. Almost half of the buildings in Japan are made of wood.

Although the wooden house has obvious environmental and safety characteristics, its performance in the domestic market is not good. Shortly after entering the market, the wooden house ate a "closed door soup." According to a wooden house dealer: "Almost all consumers who have seen the product say that it is a good product, and there are few consumers who are full of interest, but interested in buying." This kind of J clearance has also caused developers Hesitation.

Although the development of the leisure furniture industry will drive the expansion of the outdoor leisure market, consumer demand for wooden houses is still limited. If outdoor furniture companies want to expand the market, they must clearly define the market positioning and seize the future trends such as "leisure, environmental protection, innovation" The trend is to guide consumption while cultivating a large market, and develop and produce high-quality products that can meet the diverse needs of the market.

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