New Building Materials Face Price Confrontation in 2012

With the continuous development of the building materials industry, new building materials also continue to break through, and in 2010, the building materials market has become “up”. This “price increase” trend is almost at the end of each year, and there is no market in the follow-up development. Expected sharp upward trend. This price increase is also considered to be a hype for year-end promotions, but for a ten-year-specific market atmosphere, this seemingly speculative behavior implies a general trend.

Appropriate parties: The price rise of new building materials is a general trend. Some building material dealers who share the view that the price of building materials has become a general trend of increasing prices, said: “In the past year, most building material distributors have survived sales without profit. After the year, the market gradually warmed up and the price was raised slightly. In addition, in the new year, the economic recovery is gaining momentum. The demand for the raw materials market will inevitably increase, raw material prices will increase, and labor costs will increase. This means that the production costs of enterprises will increase, and the prices of the products will inevitably rise.

The booming real estate market, rising energy prices, rising raw material prices, and scarcity of products, as well as rising prices in logistics, have caused building materials companies to feel pressure in marketing. In addition, companies generally believe that the high technological content of new building materials, companies have to bear the high cost of research and development and production, new high-tech building materials prices are higher than ordinary building materials is also very reasonable. The excess expenditure brought by these external pressures is bound to be passed on to the price of the product. Therefore, it can be said that the price increase of building materials is an inevitable trend. Of course, the price increase of the product will certainly bring about a big impact on the marketing of the company.

However, despite the reasons for price increases, there has been no large-scale price increase in the market. Businesses are mostly in the wait and see, businesses are fully aware that rashly price increases are not a good thing, product prices will reduce the overall sales of products, product sales will also reduce the sales of the next market layout.

Opposition: "price increase" theory is the end of year promotion speculation In recent years, the building materials industry frequently set off a wave of price increases. The news of price increases also appears from time to time, and in fact, due to the influence of the market environment and the status quo of the industry development, the price of building materials products has not entered the price increase as expected by the market. Following such a law of development, the seemingly inevitable “price increase” wave is like the customary hype of the end of the year.

According to industry sources, with the scarcity of raw materials, such as the floor, as well as higher operating costs, such as ceramics, building materials prices change every year is normal. However, the merchant has not yet received official price increases from the manufacturers, or has deliberately rumors that the price increase is indeed suspected of making a comeback. With the arrival of Golden Week, the highly competitive building materials will be put more on lowering price promotions. The price adjustment in the near future is unlikely. .

There are also businessmen who say that whether building materials prices are not only closely related to raw material prices, but also closely related to the overall real estate market trends and the actual decoration market demand. In response, Zhu Handsheng, president of the Nanjing Decoration Industry Association, said: “The Nanjing building materials market has concentrated thousands of high-, medium-, and low-end products for building materials, but few companies have truly market competitiveness, and the price wars between them have hit each other. Very powerful, not to talk about price increases."

Therefore, the initiative to increase prices in 2010 is still in the hands of various building materials companies. If companies can absorb the rise of various costs, they can not rise; if the price increases, as long as the market recognizes, it is also the company's unique ability to market innovation Constantly develop new building materials and building materials markets.