Solid wood flooring, laminate flooring, solid wood multi-layer flooring, bamboo flooring ... ... a wide variety of mainstream floor styles, relatively speaking, bamboo flooring and other floor categories have a small gap between the market share, has always played a "non-mainstream" Character. Regardless of quality or taste, bamboo flooring is an excellent floor decoration material.
â— Consumer awareness is not high into a barrier
After the financial crisis, bamboo flooring started to undergo a large number of products that were exported to domestic sales. Bamboo floor manufacturers also mostly exported to domestic sales. Ss
The export of bamboo flooring to the domestic market is not a good thing. Bamboo flooring has a lot of unique advantages, but there are also fatal injuries in the domestic market. Among them, consumer awareness is the most important point. Consumers' awareness of bamboo flooring products is not high, which directly affects the overall sales of bamboo flooring products. Ss
Many consumers believe that bamboo flooring is not suitable for the dry climate in the north of Henan, and has the disadvantages of easy cracking. However, reporters did not think so because the reporter himself was a user of bamboo flooring. In 2006, at the time of the decoration of the reporter's home, under the influence of the traditional concept of “better to eat without meat and not to live without bambooâ€, after repeated comparisons, the bamboo flooring of light and elegant colors was finally selected. Under the maintenance conditions of wiping twice a week and applying floor wax every six months, there have been no problems such as cracking or deformation arching. Ss
â— Product innovation into a corporate cause
Compared with solid wood flooring and laminate flooring, bamboo flooring has significantly fewer flowers and varieties. The reporter saw in the building materials market that the major floor brands introduced the most bamboo flooring products, which is the common flat side pressure bamboo flooring. Therefore, a single species, less color, and a small selection of products are another important reason for the continuous loss of potential consumers of bamboo flooring. “The wooden floor market has a variety of colors, styles and materials. Bamboo flooring products have serious problems of homogeneity, lacking distinctive and attractive selling points. This has long been the common weakness of bamboo flooring.†Henan Yuan Hong, general manager of the floor, believes that in order to promote the rapid expansion of the bamboo flooring market, bamboo flooring companies must increase innovation, increase product research and development, provide consumers with more innovative bamboo flooring products, to meet the high-end market Need. Ss
â— Improve brand influence becomes a key ss
The industry believes that the biggest obstacle for bamboo flooring domestic sales companies is bamboo flooring is a niche products, not only the small size of the company, the brand's influence is also low. Among the above reasons, the low brand influence is the biggest obstacle for bamboo flooring companies to establish themselves in the domestic market. Building a strong brand influence is the top priority for bamboo flooring companies in the coming years. Ss
The reporter saw in the building materials market that bamboo flooring is not all small brands. Many well-known wood flooring brands have bamboo flooring products such as nature, iconography, Shengda, etc. The quality of bamboo flooring products has also been maintained. High passing rate. Ss
Ning Shiyang, general manager of nature flooring in Zhengzhou, said: “Low-carbon environmental protection has always been the ultimate goal of nature's R&D products. Bamboo flooring is more durable than wood flooring, and the content of harmful substances such as formaldehyde is also lower, and it is worth promoting. With the further popularization of the concept of 'zero carbon', the attention of bamboo flooring will go higher.†Nie Shiyang said that for many years, Nature has always maintained its bamboo flooring product line with the aim of “pursuing harmony between people and woodâ€. Bamboo floor was moved by the "low-carbon and environmental protection" features.
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