Kitchen Power Market Growth Rate Will Surpass 12% in 2014

In the tide of traditional intelligent household appliances companies, smart kitchen companies seem to be more interested in being a "technology stream." Recently, in the 2014 strategic plan released by multiple kitchen and bathroom companies, all eyes have been placed on the high-end market, and the product layout has been accelerated.

“In the past, even if it was a high-end product, the starting price has already increased to 3,980 yuan.” An industry source stated that it is against this background that the kitchen electric appliance market will remain above 10% for the next three years. The compound annual growth rate.

The new products developed in the past three years have five patents that are intelligent, and this year's household appliances industry is undoubtedly the brightest sign. However, the reporter found that the selling point of kitchen and electric companies is still above technology.

“We are also actively pursuing product transformation and upgrading, and we are also learning the spirit of the Internet. However, this spirit is more a change in the organization of internal thinking management. It is not simply the product's name given to the Internet.” New products released recently At the meeting, the relevant person in charge of the Fanta Group stated that there is no need to urgently transform the Internet.

It is understood that on the side of Fang Tai's plan, the latest promotion of the "Cloud Cube" is still taking the "technology flow" line. “European range hoods have not been suitable for Chinese-style kitchens, which is also a major bottleneck in the industry.” Zhou Jie, General Manager of Fangtai Nanjing Branch, stated that in order to overcome this bottleneck, Fang Tai spent a full 3 years researching and developing a European-style range hood. "Cloud Rubik's Cube" is to achieve the best oil absorption effect.

According to its introduction, a good range hood is closely related to the product's oil absorption distance, structural design, fan performance, installation location, effective displacement, air volume, noise and many other aspects. "So you can find out that just being a 'cube of the cloud', you have five national patents."

Business fights for "technology flow"

Coincidentally, Vantage, Wanhe, and other kitchen appliance companies in the new product launches, but also more than the main new technology, smart promotion will take time.

“We have already launched a smart heating APP.” Wan Xiaosong, a person in charge of Wanhe’s Jiangsu region, said that, however, the functions that this APP can achieve are only intelligent selection and display of surrounding stores.

In the new six-series and 18-furnace new camp of Wan He's debut, a GAA gas-adaptive technology was repeatedly mentioned. It is learned that the heating furnace adopting this new technology not only can automatically adapt to changes in gas type, climate, and air pressure, but also can effectively control changes in gas to achieve a state of balanced combustion and greatly increase gas combustion efficiency.

2014 growth rate will exceed 12%

Learned that in the face of challenges, in recent years, kitchen power giants are undoubtedly a soft spot for the high-end market.

According to data from Zhongkang, taking the example of high-end range hoods, the overall market growth rate in 2013 was 19.04% year-on-year, and the high-end industry is becoming increasingly obvious. In the early years, the "starting price" of high-end kitchen appliances was less than 1,000 yuan, but it has now risen to 3,980 yuan.

“The prices of the four 'Cloud Cubes' just released are all over 4,000 yuan.” Fang Tai Zhou Jie also said that Nanjing is one of the test-market cities. "In the three-month trial period, two of the products have entered the top 10 best-selling models."

Zhong Yi Kang predicts that in the next three years, the kitchen electricity market will still maintain an annual compound growth rate of over 10%, of which the growth rate in 2014 will exceed 12%.