Inspecting the Sanitary Ware Industry Industry in the Twelfth Five-Year Plan

This year is the first year of the "Twelfth Five-Year Plan". How to do a good job in the new game, and the state's local administrative units at all levels and industries and enterprises have set a good start. **The Central Committee clearly stated in its proposal on the "Twelfth Five-Year Plan": Accelerate the transformation of economic growth mode and create a new situation for scientific development; Develop a modern industrial system to increase the core competitiveness of the industry; Accelerate the construction of a resource-conserving and environment-friendly type Society, improve the level of ecological civilization. In these planning proposals, industrial transformation, the first to establish a modern industrial system, and enhance the core competitiveness of the industry will be the key proposition.

Talking about the sanitary ware industry, recently, two news reports have caused widespread concern among people in the industry. One is the inspection team led by the Central Government, the Guangdong Provincial Party Committee, and the governor Huang Huahua on May 19. The headquarters of Foshan Ceramics was inspected; the other was an inspection group led by Fujian Provincial Party Committee Sun Chunlan and acting governor Su Shulin on May 25 to inspect the Nanan China Plumbing City. At the same time, the senior management of Fujian and Guangdong visited one of the local pillar industries at the same time: the ceramic sanitary plumbing industry. Is this concern accidental or inevitable? I believe there are many people in the industry who are speculating and exploring. The reporters of this website have collated relevant information and tried to put forward some superficial views and share them with colleagues in the industry.

Event Playback Event I: On the morning of May 19, the Central Government, the Guangdong Provincial Party Committee, the Guangdong Provincial Party Committee Vice Governor, the Governor Huang Huahua, and provincial and municipal leaders at all levels, in Foshan City Accompanied by the Municipal Party Committee, **** Hyun, etc., they came to the China Ceramics Headquarters Base to inspect the achievements of the headquarters' economic construction. During the inspection, the delegation fully affirmed the reasonable and clear planning and high-end industrial function positioning of China Ceramic Industry Headquarters. Subsequently, the delegation came to the China Ceramics Price Index Information Release Center and Headquarters Economic Construction Achievements Exhibition Hall to hear the relevant person in charge of the work report, Wang ** Foshan ceramics industry transfer, structural adjustment, environmental protection construction, economic restructuring and ceramic headquarters The achievements of the construction have been fully affirmed. **Encourage Foshan to continue its efforts to accelerate the transformation and upgrading of the ceramic industry.

Event 2: On May 25th, Fujian Provincial Party Committee Sun Chunlan and acting governor Su Shulin led a work inspection team of the provincial party committee and the provincial government to conduct job inspections in Quanzhou. On the morning of the same day, the inspection team walked into Nanan and inspected the plumbing and bathing industry in Nan'an City. The inspection team went deep into Fumao Park of Nan'an Economic Development Zone and China Plumbing City Industrial Exhibition Hall of Lun Cang Town, and inspected the sanitary ceramics project of Fu Mao Industrial Park to learn more about the development status of Nanan industrial enterprises, industrial parks, and the future development plan of the plumbing industry. Sun Chunlan and Su Shulin fully affirmed the business model of the interactive development of the Nan'an plumbing industry market + industry + base. It is believed that the Nanan plumbing industry has been preliminarily scaled after years of cultivation, and the leading enterprises in the industry have led the effect. It is hoped that the entrepreneurs in Nanan will continue to play hard to win. The spirit, enrich the carrier of innovation, improve the innovation mechanism, gather innovative talents, actively promote the transformation of scientific and technological achievements, better drive industrial transformation and technology upgrading, and constantly optimize the industrial structure of our province. Sun Chunlan ** praised the progress of the Nanan plumbing industry. She encouraged Nanan plumbing people to continue to carry forward the innovative spirit of hard work and win the courage to do a good job in improving the transformation of traditional industries, the plumbing bathroom industry bigger and stronger.

The background and content of the high-level inspections of the two places Foshan is currently the center of China's ceramic sanitary ware industry. It has performed very well in sanitary ceramics manufacturing and brand marketing, and it occupies an important position in the Chinese sanitary ware market. The first-line domestic brands represented by Wrigley, Faenza, Dongpeng, Yigao, and Emperor are emerging.

However, with the continuous expansion of SMEs, more and more serious environmental pollution has also become a “sweeping curse” in Foshan, and the ceramic production capacity will also be surplus. Under the multiple pressures of energy-saving emission reduction and environmental pollution, Foshan began to implement "iron hand" remediation for ceramic enterprises. The most far-reaching influence is the “double transfer” policy of “changing cages and changing birds”. In recent years, Teng cages were changed for birds in Foshan, and the “double transfer” removed about 80% of the ceramic enterprises. This not only did not weaken the competitiveness of the Foshan ceramics industry, but also led to Foshan ceramics through the “ceramic price index”. The increase in radiation and influence has enhanced the discourse power of Foshan Ceramics in the country and even in the world and cemented Foshan's position as an international pottery capital.

Similarly, Fujian Nan'an, as one of the most important plumbing and sanitary production bases in China, is one of the largest distribution centers for taps and hardware accessories in China. In recent years, the four major brands that Nanan is known for localization and localization such as Zhongyu, Shenluda, Jiumu, and Brilliant have performed very well in the market. Driven by the four major brands, Nanan’s plumbing and sanitary ware industry is developing rapidly.

However, in the process of rapid development, Nanan's plumbing and sanitary ware have also exposed many problems. "Family-style" management, shortage of talented personnel, and relatively backward operation of the company have also constrained the development of the Nanan Plumbing Sanitary Ware Industry to some extent. However, driven by the business model of “market + industry + base interaction” in the Nanan plumbing sanitary ware industry, the Nanan plumbing industry has formed a scale after years of cultivation, leading effects have been evident in leading industrial companies, and the pace of entry into the sanitary ceramics sector has increased. The relocation also started on the agenda. In this session of the Shanghai Kitchen and Bath Exhibition, the successful completion of the GROHE brand in the Xiamen Investment Management Co., Ltd. is a good example.

One is China Ceramic Sanitary Ware Industry Center, and the other is China's most important plumbing and sanitary ware production base. At present, the two cities are facing the critical period of industrial transformation and brand promotion. Therefore, the high-level and high-level inspections in Fujian and Guangdong are very necessary.

In these two high-level inspections, in addition to examining the results of industrial transformation and upgrading, low-carbon, environmental protection, science and technology, and intelligence are also the focus of this investigation. Regardless of the Guangdong delegation or the Fujian delegation, their goals are the same, that is to spare no effort to promote industrial transformation and upgrading, pay attention to environmental protection and technology, pay attention to the construction of the system and enhance the core competitiveness.

Responding to new issues, how to break the game, and how to start the “removal of Tao enterprises” have always been a topic of constant discussion in the industry. The media also pays extensive attention. For some time, many media have reported that the relocated ceramic enterprises have relocated to Foshan. News. In related reports, we have also found quite a number of reasons for the “relocation” of pottery companies: due to the local environment and Foshan's mature ceramic industry environment, there is still a considerable gap between the companies that have migrated and there are many discomforts and some production lines. Shortly after the start of construction, there were signs of shutdown. Specifically, on the one hand, it was moved into the local government supervisory authority to “investigate management too strict” for investment promotion companies. On the other hand, after the transfer of ceramic enterprises, it was not adapted to the new environment, the soft environment was not adapted, and the hard environment was not guaranteed. . Faced with the fact that emigration companies are not adapting to the local environment and are forced to move back, the issue of how to solve the survival and development of these enterprises is also placed before the local government in Foshan.

However, Nanan is facing the opposite problem. Nanan, as one of the most important plumbing and sanitary production bases in China, is constantly making efforts and breakthroughs in productivity, production value, and brand promotion. However, Nanan currently does not have the necessary conditions as a marketing base, so marketing relocation is bound to be placed in front of Nanan plumbing bathroom entrepreneurs and local governments. How to transfer, where to transfer, and how to distribute the benefits are also the key points that must be considered. It is worth noting that the case of the GROHE brand that was wholly represented by Zhongyu Sanitary in Xiamen established an investment management limited liability company and it is believed that it will give Nanan companies some inspiration, but the phenomenon of collective transfer of enterprises is estimated to have a long way to go go.

What needs to be reminded and discussed is that no matter how the methods change or how the industry transitions, it should do scientific planning, scientific construction, scientific management, constantly enrich the carrier of innovation, integrate industrial resources, improve innovation mechanisms, gather innovative talents, and actively promote scientific and technological achievements. Transformation will better drive industrial transformation and technology upgrading, and constantly optimize the industrial structure.

Glossary: ​​Teng cage is a strategic measure in the process of economic development. It is to “shift out” the existing traditional manufacturing industries and transfer “advanced productivity”. In order to achieve economic transformation and industrial upgrading. Many western countries will implement such policies in the process of industrialization in order to achieve the optimization and upgrading of the industrial structure. At present, developed provinces such as Guangdong are also implementing such policies.

Guangdong's policy of “changing cages and changing birds” means “double transfer” (industrial transfer and labor transfer).

Teng cages for birds specifically refer to labor-intensive industries in the Pearl River Delta to the east and west wings and the mountainous areas in the north of Guangdong. The labor forces in the east and west wings and the mountains in northern Guangdong transfer to the local secondary and tertiary industries on the one hand, and some of them are comparatively The highly qualified labor force has shifted to the developed Pearl River Delta region. To change cages and birds is to use the courage of the "strong men to break their wrists" to change the mode of extensive growth, freeing up space and nurturing the "birds" who "eat less, produce more eggs, and fly far". “Changing cages and changing birds” changes the extensive growth mode of high input, high consumption, and high emissions, in return for quality and efficiency, economic and social coordinated growth, and ultimately bring happiness and well-being to the people. life.