Faced with the "single-minded" situation and the wave of IP, then, security engineers faced with severe challenges, how to find new business growth point? In this regard, the author synthesizes the views of several senior security engineering firms and focuses on their views in the following series of discussions.
Business! Industry growth point! Where is it?
If you are looking for new business growth points in the industry, you must first understand where the growth point is. In fact, in April 2009, the National Development and Reform Commission’s industry revitalization plan contained our action guidelines. According to the “Key Tasks for the Adjustment and Revitalization of the Information Industry†in the “Electronic Information Industry Adjustment and Revitalization Planâ€, we can see that “in the fields of communication equipment, information services, and information technology applications, etc., we will cultivate new growth points.†In terms of communication equipment, information services, and information technology applications, there are plenty of business opportunities.
In terms of information technology, such as RFID, there are quite a number of applications in the market. Engineers can use existing technologies to add new services to end products based on the needs of users, such as the recently introduced mobile phone consumption by operators. Then the engineering company can cooperate with universities, combine their own technology, and add an RFID chip to the mobile phone. Students can recharge their phones for direct consumption and promote them at low prices on campus.
opportunity! Rigid demand! From the start of cooperation, security in the age of simulation is an industry with a relatively low threshold. However, in the face of the current situation where there is not much food, there is simply no way for the contractor to stop and think about how to deal with it because there is a risk that it will lag behind. To others.
For this reason, many engineering companies have even fallen into the difficult position of blindly ordering only for the purpose of creating simple profits. Obviously, this has brought the entire security industry into a cycle of malicious competition. The result is: low price of the contract = low quality of the product = decline of service level = decline of the technical level = decline of innovation ability = decline of industry influence!
Taking several major telecom operators as an example, security technology is not their strength. The previous "Skynet system" was actually born at the request of the public security organs. It was rigid demand that led these operators to intervene in this industry, rather than their active involvement. Now according to the revitalization plan, in areas such as video surveillance and alarm systems that are very familiar to traditional contractors, if contractors have a sense of cooperation, business planning capabilities, and project implementation capabilities, they can target specific customer groups through full communication and cooperation with operators. The demand establishes a new "business profit model."
In other words, through the power of operators, their platforms, their networks, their market influence, and the customers’ reliance on them, we can turn customer's selective needs into rigid ones. This is the new business, new growth point, and at the same time, can also catch the revitalization express train.
Therefore, after strong operators and large-scale system integrators have entered the field of security, they pose a great threat to the traditional engineering companies. However, the engineering companies should lose their old burdens, release their arms, and accept more cooperation. To cope with new environmental planning and new business growth points.
competition! Business Innovation! How can we stand firm?
Faced with a new era, the competition among engineering companies will become more intense. According to the survival principle of the survival of the fittest, elimination is inevitable! So where is the value of the engineering firm? They should think about a question: "Do I have value? What is my value?"
In fact, understanding the needs of customers and combining the advantages of partners to jointly create new businesses is the value of the engineering business. On the other hand, this intervention method not only improves profitability, but also effectively reduces the capital risk of the project's business. The diversity of users' needs also increases the technical content of security, and at the same time it can also improve the innovation capability of the entire industry.
Therefore, with the development of security, information, networking, and integration, engineering companies should act in thinking, act in cooperation, and act in innovation so that they can keep pace with the new era and stand firmly in the security industry. heel.
Business! Industry growth point! Where is it?
If you are looking for new business growth points in the industry, you must first understand where the growth point is. In fact, in April 2009, the National Development and Reform Commission’s industry revitalization plan contained our action guidelines. According to the “Key Tasks for the Adjustment and Revitalization of the Information Industry†in the “Electronic Information Industry Adjustment and Revitalization Planâ€, we can see that “in the fields of communication equipment, information services, and information technology applications, etc., we will cultivate new growth points.†In terms of communication equipment, information services, and information technology applications, there are plenty of business opportunities.
In terms of information technology, such as RFID, there are quite a number of applications in the market. Engineers can use existing technologies to add new services to end products based on the needs of users, such as the recently introduced mobile phone consumption by operators. Then the engineering company can cooperate with universities, combine their own technology, and add an RFID chip to the mobile phone. Students can recharge their phones for direct consumption and promote them at low prices on campus.
opportunity! Rigid demand! From the start of cooperation, security in the age of simulation is an industry with a relatively low threshold. However, in the face of the current situation where there is not much food, there is simply no way for the contractor to stop and think about how to deal with it because there is a risk that it will lag behind. To others.
For this reason, many engineering companies have even fallen into the difficult position of blindly ordering only for the purpose of creating simple profits. Obviously, this has brought the entire security industry into a cycle of malicious competition. The result is: low price of the contract = low quality of the product = decline of service level = decline of the technical level = decline of innovation ability = decline of industry influence!
Taking several major telecom operators as an example, security technology is not their strength. The previous "Skynet system" was actually born at the request of the public security organs. It was rigid demand that led these operators to intervene in this industry, rather than their active involvement. Now according to the revitalization plan, in areas such as video surveillance and alarm systems that are very familiar to traditional contractors, if contractors have a sense of cooperation, business planning capabilities, and project implementation capabilities, they can target specific customer groups through full communication and cooperation with operators. The demand establishes a new "business profit model."
In other words, through the power of operators, their platforms, their networks, their market influence, and the customers’ reliance on them, we can turn customer's selective needs into rigid ones. This is the new business, new growth point, and at the same time, can also catch the revitalization express train.
Therefore, after strong operators and large-scale system integrators have entered the field of security, they pose a great threat to the traditional engineering companies. However, the engineering companies should lose their old burdens, release their arms, and accept more cooperation. To cope with new environmental planning and new business growth points.
competition! Business Innovation! How can we stand firm?
Faced with a new era, the competition among engineering companies will become more intense. According to the survival principle of the survival of the fittest, elimination is inevitable! So where is the value of the engineering firm? They should think about a question: "Do I have value? What is my value?"
In fact, understanding the needs of customers and combining the advantages of partners to jointly create new businesses is the value of the engineering business. On the other hand, this intervention method not only improves profitability, but also effectively reduces the capital risk of the project's business. The diversity of users' needs also increases the technical content of security, and at the same time it can also improve the innovation capability of the entire industry.
Therefore, with the development of security, information, networking, and integration, engineering companies should act in thinking, act in cooperation, and act in innovation so that they can keep pace with the new era and stand firmly in the security industry. heel.